I'd never consider myself a copywriter - because I've never researched or delved into the specific aspects of what makes good salescopy. I have a basic understanding, but I'm sure there are advance principals I don't understand.
What shocks me is that I've paid so called "good-copywriters" and although their sales message was not bad - I don't think their "skill" was justified in their pricing. To put it bluntly, I felt like I could do what they do, maybe even better, the only reason I didn't was because of time. I wouldn't call myself a lazy marketer, but sometimes I want to pay out of convience so I can focus on other aspects of my business.
What makes a copywriter good? Is it their writing style? Wouldn't that mean that being a good copywriter is simply being a good writer? Shouldn't I just pay writers then and teach them about marketing principals?
Like I've mentioned before, I'm no expert, but isn't copywriting "fill-in-the-blanks".
Here is what I've noticed
Headline: Grabs the readers attention
Sub Headline (Optional): Sticks them on their page
Intro: Creating rapport with your visitors
Free Gift/Social Proof: You may offer some good advise on your salesletter in order to demonstrate authority or garner up social proof instead.
Scarcity: Limit your product to create a sense of urgency, thus driving sales.
Call To Action: Buy now or forever live a miserable life
Bonuses: Blah blah here are some things that you'll get as well.
Now lets say if I master the above, shouldn't I just train to be a good writer then so I know how to effectively fill in the above sections? What makes a copywriter differnet from a writer with a marketing mindset? Can you learn to be an effective copywriter or is it an inside talent?
This post may seem like it's going in 1000 directions, but i'm just curious about this whole aspect of copywriting because it may be something I want to delve into - I just want to get people's opinion.