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Grow as a Copywriting Unit

by Hulk1987
8 replies
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#copywriting #grow #unit
  • Profile picture of the author The Copywriting Engineer
    Hey Hulk,


    Yeah you may want to share more information. Like the budget you are working with and everything you named above.
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  • Profile picture of the author JohnRussell
    I could save you one more step and pitch it to the bank for you.

    Heck...I could even write it too.

    But then I'd have to take your pay of course...

    You need to research until you are sick of it.

    Then bring your findings here if you can't mold them into a Big Idea.

    We'll help you but you have to do the work first.
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  • Profile picture of the author ewenmack
    What type of loans do they want on their books most?

    Best,
    Doctor E. Vile
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  • Profile picture of the author angiecolee
    Let me add a little perspective from a (recently promoted) corporate copywriter.

    1) How are you earning it if you're asking for help getting it done?
    2) What kind of research have you already done?
    3) What kind of ideas have you already pitched?
    4) If you pitched and they ran with your idea, why? And what was the result?
    5) If you pitched and they decided NOT to run with your idea, why? What did you do next?
    6) What are you hoping to achieve for the company?
    7) What have you already done to add to the company's bottom line/further their vision?

    The way you phrased the question, whether intentional or unintentional, shows me you're not quite ready.

    Your company (and damn near any smart company for that matter) doesn't really care about your promotion. They care about their bottom line. Until you provide significant value to the company (which means you'd have to change your focus from what's best for you in June to what you can do for the company before June), you're a line item that can be eliminated.
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    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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  • Profile picture of the author Hulk1987
    I am pretty sure angie that you were a garage band copywriter before becoming a Rockstar. So you must know where Im coming from as a junior employee, and I assure you, I am ready for more responsibilities, no doubt about it, you assumed wrong. When I wrote this post, the last thing I expected or needed is pun. But i'm gonna give it one more try, maybe I can get more useful answers but i'll give you more info on how we operate. We are responsible for everything written below the line: brochures, inbranch branding, website content and events branding. We receive orders from various departments mainly Retail banking for products and services and sometimes others for translation.
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    • Profile picture of the author angiecolee
      Originally Posted by Hulk1987 View Post

      I am pretty sure angie that you were a garage band copywriter before becoming a Rockstar. So you must know where Im coming from as a junior employee, and I assure you, I am ready for more responsibilities, no doubt about it, you assumed wrong. When I wrote this post, the last thing I expected or needed is pun. But i'm gonna give it one more try, maybe I can get more useful answers but i'll give you more info on how we operate. We are responsible for everything written below the line: brochures, inbranch branding, website content and events branding. We receive orders from various departments mainly Retail banking for products and services and sometimes others for translation.
      Yes, I was a garage band writer before being a rockstar.

      I was also fortunate enough to have people who cared enough to tell me the blunt truth when I needed to hear it.

      I noticed you jumped straight to offense rather than answering the questions. That's an interesting response.

      If I had a dream job or objective in mind, and someone who had achieved that came along with questions and advice, I'd listen to see what I could learn.

      This is actually EXACTLY how I became a Senior Copywriter - by finally learning how to shut my damn mouth and learn when a lesson needed learning. I'm just grateful that my Copy Chief saw enough in my brash methods and thought processes to help me get out of my own way.

      Whether you're in-house or freelance, this lesson applies. When you care about the company's or client's bottom line, you make decisions that directly benefit them, which directly benefits you. When you're out for yourself, it shows. People may not always see it, but when they do your relationship is forever tainted. They'll always wonder WHY you make that recommendation instead of implicitly trusting your judgment.

      As my Junior can attest (she lurks around here sometimes), if you were my junior and you asked me what you had to do to be promoted by June, I'd be asking a lot of the same questions (except I'd actually have context and be able to appropriately assess your skill level and contributions).

      And as far as my rockstar status is concerned - I'm good and my results prove it. I had to learn a lot of hard lessons to get good. This (and all my posts here) is just me trying to be helpful. I'm blunt and it's not always taken with the intended spirit, but that's really not my concern.

      Take it and run with it. Or don't. I'm still getting paid either way.

      Also, I'm in a band. So, ya know.... branding.
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      Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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    • Profile picture of the author DABK
      So, why don't you look at the products, figure out how they're being promoted right now and come up with a better way? (A better brochure, a better image, a better title? Or, maybe, you can connect some products under one, bigger, idea?)

      And do it in such a way that nobody important feels his/her toes have been stepped on.



      Originally Posted by Hulk1987 View Post

      I am pretty sure angie that you were a garage band copywriter before becoming a Rockstar. So you must know where Im coming from as a junior employee, and I assure you, I am ready for more responsibilities, no doubt about it, you assumed wrong. When I wrote this post, the last thing I expected or needed is pun. But i'm gonna give it one more try, maybe I can get more useful answers but i'll give you more info on how we operate. We are responsible for everything written below the line: brochures, inbranch branding, website content and events branding. We receive orders from various departments mainly Retail banking for products and services and sometimes others for translation.
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      • Profile picture of the author Hulk1987
        Yeah I like that idea. Thanks!
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