But I've been pouring over the swipes of various legendary direct-response copywriters, and the greatness is practically always justified.
But Gary's stuff just doesn't impress me. From a writing perspective, his pieces are long-winded, and don't flow particularly well. And frankly, the salesmanship is not all that.
His "olive oil" sales page, for example, which was mentioned in another thread...The offer at the end is a "free sample bottle" giveaway with no obligation.
No doubt it converted. But come on...it's not like he was asking for anything in return.
Maybe the guy wrote some great stuff that I've missed, but I can't see what the fuss is all about honestly.