Crazy Idea That Helps Sell A Ton Of Stuff...
Was watching a T.V. Ad for Victoria's Secret yesterday when a thought occurred to me...
most sales letters of all types are being written at the wrong time.
Quite sure some of the purists in the business will boohoo this idea, but give it a try and you'll see it really works. It's also a great way to come up with new products. Not a new idea but one you might not have tried...it's how I usually write.
Most sales letters lack any creativity, they're bland, boring and just plain non sexy...
reason is, most write the letter, video, etc. after doing a load of research on the product. They're then left with trying to fit the product to a letter.
Try this: Have an idea for a product, or one you want to write for? Find out the basic quick stuff then sit down and go crazy writing. Stuff you have no idea if it's true or not, but stuff you think should be true.
Crazy headline that promise the world (what you'd like promised if you were all powerful).
Bullet points that almost cause the reader to have panic attacks or an orgasm (what you'd want to know about the product that would be the wildest selling points you could imagine).
A story that kicks the reader in the throat and leaves them asking WTF (a story you make up that blows minds, even if it's the craziest, wildest story you've ever heard)...
on and on. Go crazy and be bold.
When you're done writing the scene will look like a brawl broke out at the local saloon. Bodies everywhere, broken glass, gunpowder in the air...won't one person leave without feeling they were part of something newsworthy.
You'll have no idea if your claims or promises exactly match the product, unless you're creating your own product, but you'll be shocked at how much of what you've written will and often can match the product you're describing...ways you never would have thought of if you'd been bogged down with loads of research first.
Now it's time to do the research. Find out as much as you can. Research trying to match your crazy wild claims to the product. You'll probably come up with some new stuff and you may have to slightly amend some of your stuff. Either way you'll have a creative letter.
Want to do a piece on preventing baldness? Sit down and go crazy with some of the wildest claims and promises you can think of...then do research to match your claims to info on google etc. You'll come up with a million products and letters that sell like crazy.
Creative minds produce killer content when they're not tied down by rules and mindless tidbits of information.
You're selling a product, not writing a piece that just describes it.
If you've ever read a letter or watched a VSL that blew your mind, I'm convinced this method was often used.
Yes it's a lot of hype, and if that's not your style then please continue with your current methods. Hype sells...and sells a lot of stuff. Boring goes broke.
So, in summary, if your letters lack creativity, try this method. Write first...then find a way to match your claims and promises to the product. It works wonders.
most sales letters of all types are being written at the wrong time.
Quite sure some of the purists in the business will boohoo this idea, but give it a try and you'll see it really works. It's also a great way to come up with new products. Not a new idea but one you might not have tried...it's how I usually write.
Most sales letters lack any creativity, they're bland, boring and just plain non sexy...
reason is, most write the letter, video, etc. after doing a load of research on the product. They're then left with trying to fit the product to a letter.
Try this: Have an idea for a product, or one you want to write for? Find out the basic quick stuff then sit down and go crazy writing. Stuff you have no idea if it's true or not, but stuff you think should be true.
Crazy headline that promise the world (what you'd like promised if you were all powerful).
Bullet points that almost cause the reader to have panic attacks or an orgasm (what you'd want to know about the product that would be the wildest selling points you could imagine).
A story that kicks the reader in the throat and leaves them asking WTF (a story you make up that blows minds, even if it's the craziest, wildest story you've ever heard)...
on and on. Go crazy and be bold.
When you're done writing the scene will look like a brawl broke out at the local saloon. Bodies everywhere, broken glass, gunpowder in the air...won't one person leave without feeling they were part of something newsworthy.
You'll have no idea if your claims or promises exactly match the product, unless you're creating your own product, but you'll be shocked at how much of what you've written will and often can match the product you're describing...ways you never would have thought of if you'd been bogged down with loads of research first.
Now it's time to do the research. Find out as much as you can. Research trying to match your crazy wild claims to the product. You'll probably come up with some new stuff and you may have to slightly amend some of your stuff. Either way you'll have a creative letter.
Want to do a piece on preventing baldness? Sit down and go crazy with some of the wildest claims and promises you can think of...then do research to match your claims to info on google etc. You'll come up with a million products and letters that sell like crazy.
Creative minds produce killer content when they're not tied down by rules and mindless tidbits of information.
You're selling a product, not writing a piece that just describes it.
If you've ever read a letter or watched a VSL that blew your mind, I'm convinced this method was often used.
Yes it's a lot of hype, and if that's not your style then please continue with your current methods. Hype sells...and sells a lot of stuff. Boring goes broke.
So, in summary, if your letters lack creativity, try this method. Write first...then find a way to match your claims and promises to the product. It works wonders.
First we believe.....then we consider.