So I can go about this in two ways.
1. Lead with the opportunity to earn extra income and become a distributor as a way to be financially set for retirement (his target market is people looking for additional income in retirement)
2. Lead with the product and get them to become a customer first (give them a free product as a lead magnet), then in a follow-up email sequence present the opportunity to make extra income with it.
The second option is the one I'm leaning toward. But I think more people will respond initially to the promise of "Grow your income in retirement" rather than "Send a free greeting card to your niece" (It's a greeting card MLM company, Send Out Cards). There's just more pain with the first one.
I want to hear your opinions. Should I start out by marketing the opportunity, then explain the product, or should I lead with the product, then offer the opportunity to become a distributor after they've become customers?