Do You Ever Grow Tired of Having To Write For The LCD?
Now, I know that it's a good Copywriting practice to do so, and I always make it an effort to do so in my own Copy, but I naturally write using more complex language (not intentionally), and sometimes, I grow weary of having to write for the lowest common denominator of society.
I picture the idiot with a big smile on his face, proud that he can understand the words I've put onto the page, where he can't understand most normal written content, be it in books or articles.
This is just something which was grating on me a little bit, and so I decided to talk about it, just to see if I'm the only one who gets this.
But, the idiot may have money to spend (or, more likely, credit cards to max out) so, we might as well write so he/she can understand it too.
I assume they're the people you see walking around who can't speak English properly no matter how much they try. They think they're cool, but really they just look stupid.
We have to write so that even a 5-year old can understand it, of course, but really, we're writing for people who are much older than that, but who don't have a good grasp on what's likely the only language that they speak... English (for most of us).
Do you get tired of having to dumb your speech down every time you write a new piece, or am I alone in this?
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