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Examples of 'Damaged Set' Emails.

by ckent205
2 replies
The concept of using Damaged sets in direct response marketing has to go back at least 100 years if not further.

Robert Collier said he had a few sets of books that were slightly damaged during ship and sold over 10,000 of them.

More recently Neville Medhora has explained that he wrote an email about finger lights coming to his office instead of his warehouse & he sold over 500 sets of the lights in less than 24 hours.

I am curious if anyone on this forum has examples of other successful damaged set letters/emails.

Any example with details about the results would be really helpful.

Thanks,
Chris
#damaged #emails #examples #set
  • Profile picture of the author Chriswrighto
    Hi Chris,

    Its not exactly "damaged set" but Scott Haines recently sent out a similar promotion.

    It started with...

    "Scott Haines here. I'm in the process of moving from "Fabulous
    Las Vegas" to the "Live Music Capital of the World" -- Austin,
    Texas."

    And went on to say how he found a few copies of his copywriting course, Shortcut Copywriting Secrets(tm).

    He needed to sell them so he could take a little stuff as possible to his new place, so he made a 4 day offer.

    "Order one of these courses by Sunday, September 6th at 11:59 p.m.,
    and I will include a 30-Minute Phone Consultation Certificate
    (Valued at $500.00)."

    I imagine it worked out quite well.

    Chris
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    Wealthcopywriter.com :)

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  • Profile picture of the author Steve The Copywriter
    I remember reading the Collier letter - must have been about 30 years ago when I got the RC Letter Book.

    It took me a while to realise just what an epic masterpiece it is (hint just update the wording of all the "techniques").

    And yes the "damaged, dented, old model but still good" is as old as the hills.

    It still works today (you've probably noticed - most retailers do it).

    In direct response you just need a strong, genuine, personable "reason why" to be sure the "deal" is truly believed.

    And as always if the offer is absolutely irresistible, aimed at the right people at the best time.

    It should do well.


    Steve


    P.S. But Steve I can hear people say - we sell digitalized stuff on the interweb how can we scuff up a PDF?

    You probably can but there are many ways to explain the "deal."

    Here's one (a short version which can be written in vivid detail).

    In the not too distant future the wonder book is due to be redesigned and sold at a much higher price.

    But the content is still golden on the "current" one … and for the next 5 days you get a … locked in price or a huge discount, sensational extra's, etc, etc, etc.
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    http://www.warriorforum.com/warriors...right-now.html
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