I got to work interviewing her and finding out about her business and her designer, asking really in-depth questions to try to dig for selling points.
She just called me and told me she was concerned I was going to try to do too much with the copy and wouldn't be talking about the market's needs because of the impression she got from the interview.
I assured her the copy would be customer-centric. But she told me that she didn't want all those details in the copy. She said people on Amazon are ready to buy. It needs to just be "Good, succinct copy."
And she gave me this listing as an example of the type of copy she wanted done .
Now I'm not going to be writing an 8-page sales letter in the Amazon description, but I definitely can do much better than the example above.
What are your opinions on Amazon product descriptions? Should it be "Succinct," or can I take a few paragraphs in the product description to heighten emotions, paint a picture, etc?
Either way, this client may not want that. At best I might be able to get her to split test something.
What would you do?