Good copywriting? Where can we learn to write like that?

20 replies
The website link below shows some really good copywriting on the sales page.

dota2secrets dot com
infoproductsfromscratch dot com
quit-weed dot com

May I know where can we learn how to write like the sales page links above? Is it from Gary Halbert? Or John Carlton?

The headlines of this copy start of with... How To...

Any advice?

Thanks.
#copywriting #good #learn #write
  • Hi,

    Copyblogger.com is good website for learning ;-)

    For example link:
    How to Write a Killer ?How To? Article That Gets Attention - Copyblogger

    Best Regards


    Originally Posted by info126 View Post

    The website link below shows some really good copywriting on the sales page.

    dota2secrets dot com
    infoproductsfromscratch dot com
    quit-weed dot com

    May I know where can we learn how to write like the sales page links above? Is it from Gary Halbert? Or John Carlton?

    The headlines of this copy start of with... How To...

    Any advice?

    Thanks.
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  • Profile picture of the author kursat
    I follow Pat Flynn at the smart passive income site and he had a nice copywriting episode which you might get some nice tips

    SPI 182: Frameworks for Writing Copy that Converts with Ray Edwards
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  • Profile picture of the author Raydal
    The copy is following a Gary Halbert style of writing so you may want to
    study his stuff available for free from his newsletter. You may still need some
    guidance along the way but at least you have an aim.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author info126
    Thanks a lot, Ray! Thanks to reply to my thread! :-D
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    • Profile picture of the author Raydal
      Originally Posted by info126 View Post

      Thanks a lot, Ray! Thanks to reply to my thread! :-D
      BTW, I'm not the "Ray Edwards" referred to above. Just in case you got
      mixed up as a lot of people do, even though I use my picture in my profile.

      -Ray Edwards
      Signature
      The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author art72
    I often read "The Gary Halbert" letters and also am reading Coppyblogger's arsenal of free ebooks, definitely recommend those options.

    While I have found great pointers reading the 'Copywriters' section here on the WF, a lot of these seasoned writer's are a tough crowd to surf with, they'll skeg you with wit, and run you over with hard truths, so enter with caution... There's sharks in that ocean!
    Signature
    Coming Soon... *Laser Targeted Lead Generation Services
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    • Profile picture of the author Enfusia
      If you really want to learn copy writing then there is no substitute for doing.

      Once you've read a few books, been on Halberts newsletter for a while etc.. Then take $200 and hone your skills in the real world.

      Here's how you do that.

      1.Get a product that sells well in any niche you want.

      2. Get an A/B split test plugin.

      3. Write 2 sales letters for this product and post them with traffic split 50/50.

      4. Get a couple Bing coupons off BHW or fiverr or just use Bing or 7 search straightaway. Get 5 cent clicks that are good converting keywords. Test the traffic on the company's sales page to make sure your traffic converts first.

      5. Run the traffic at your split test get real data on your sales.

      6. Start making adjustments to one letter at a time seeing what produces better results.

      7. Keep tweaking them until you're far better than the sales letter of the company. 100% improvements are a good goal over their letter.

      8. Call the company and sell them your winning letter with the stats as proof for $25,000 and you're now a copywriter who's also just had his 1st job and been paid.

      By the way. If you're a copy writer in need of more gigs, this will get you paid. Go take great products, follow the above steps and sell them a proven letter.

      Thank you, Patrick
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      Free eBook =>
      The Secret To Success In Any Business
      Yes, Any Business!
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      • Profile picture of the author Alex Cohen
        Originally Posted by Enfusia View Post

        If you really want to learn copy writing then there is no substitute for doing.

        Once you've read a few books, been on Halberts newsletter for a while etc.. Then take $200 and hone your skills in the real world.

        Here's how you do that.

        1.Get a product that sells well in any niche you want.

        2. Get an A/B split test plugin.

        3. Write 2 sales letters for this product and post them with traffic split 50/50.

        4. Get a couple Bing coupons off BHW or fiverr or just use Bing or 7 search straightaway. Get 5 cent clicks that are good converting keywords. Test the traffic on the company's sales page to make sure your traffic converts first.

        5. Run the traffic at your split test get real data on your sales.

        6. Start making adjustments to one letter at a time seeing what produces better results.

        7. Keep tweaking them until you're far better than the sales letter of the company. 100% improvements are a good goal over their letter.

        8. Call the company and sell them your winning letter with the stats as proof for $25,000 and you're now a copywriter who's also just had his 1st job and been paid.

        By the way. If you're a copy writer in need of more gigs, this will get you paid. Go take great products, follow the above steps and sell them a proven letter.

        Thank you, Patrick
        A new copywriter who doesn't have an experienced pro reviewing his work has a 1 in 100 chance (if that) of beating the control of a well-selling product.

        Not trying to be negative... just realistic.

        Alex
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        • Gotta love a quality deathmatch.

          1. to 8.
          vs
          ( )
          &
          ... .
          Signature

          Lightin' fuses is for blowin' stuff togethah.

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          • Profile picture of the author Enfusia
            Originally Posted by Princess Balestra View Post

            Gotta love a quality deathmatch.

            1. to 8.
            vs
            ( )
            &
            ... .
            And to that END I say.... Rock On!


            Patrick
            Signature
            Free eBook =>
            The Secret To Success In Any Business
            Yes, Any Business!
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            • One way to learn to write like this is to write the letter out.

              or use it as a guide/template when you are writing another letter.

              yes - the headlines begin with... how to...

              that's a powerful/proven way to start a headline.
              Signature
              "Peter Brennan is the real deal, In the first 12 hours we did $80k...and over $125k in the first week...if you want to be successful online, outsource your copywriting to Peter"
              Adam Linkenauger

              For 12 ways to sell more stuff to more people today...go to...www.peterbrennan.net
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        • Profile picture of the author Enfusia
          Originally Posted by Alex Cohen View Post

          A new copywriter who doesn't have an experienced pro reviewing his work has a 1 in 100 chance (if that) of beating the control of a well-selling product.

          Not trying to be negative... just realistic.

          Alex
          Hey Alex, not negative at all. I always enjoy your feedback.

          I understand the odds you're referencing. But that's likely better odds than those who want to be copy writers and the ones who make a full time living at it. Or mayhaps you're just being generous to my way of doing it.

          We all have different techniques to get things done. This is mine.

          I've found that you'll never improve faster than when it's your own money on the line.

          This is basically how I broke into copy writing, but long before the internet. I likely sold my first 50 to 70 letters or postcards like this. Then thankfully I got repeat clients.

          My 1st one was a health product. I rewrote it and more than doubled conversions. Wasn't that big of a deal, the product was pretty good and the letter sucked. It was a cliche barf bag. I'm sure you've seen them.

          That was 28 years ago. Man how time rips on by.

          I know my methods are hardcore, but that's just me. I rewrote that letter and had never read a book on copy writing in my life. I just saw it clearly in my mind where I could do it better. Became an affiliate for them and the rest is history.

          Have a great day, Patrick
          Signature
          Free eBook =>
          The Secret To Success In Any Business
          Yes, Any Business!
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          • Profile picture of the author Alex Cohen
            Originally Posted by Enfusia View Post


            I know my methods are hardcore, but that's just me. I rewrote that letter and had never read a book on copy writing in my life. I just saw it clearly in my mind where I could do it better. Became an affiliate for them and the rest is history.
            Exactly... that's you. Suggesting the method that worked for you doesn't help most folks. Very few people have what it takes to do what you did.

            I think Doug D'Anna got a control on his very first try. And also Clayton Makepeace. That puts you in some very select company.

            Alex
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            • Profile picture of the author Enfusia
              Originally Posted by Alex Cohen View Post

              Exactly... that's you. Suggesting the method that worked for you doesn't help most folks. Very few people have what it takes to do what you did.

              I think Doug D'Anna got a control on his very first try. And also Clayton Makepeace. That puts you in some very select company.

              Alex
              I don't know what kind of company that puts me in, I had never really thought of it that way. It's just my attitude. I want something, I go get it.

              One of the main reasons I was saying this is to show new copywriters that there are no excuses, you need to get out there and do it.

              One of the biggest things I hear from them is how do I find new jobs. Well, if you're really good then rewrite letters as I mentioned. If you're not really good, either get really good or go do something else.

              Once the internet came along it was soooo much easier to get clients.

              One day I was looking for a product I wanted. I saw this letter online that was horrible. I bought the product anyway.
              This page had a great Alexa so I called the owner and literally said "your letter sucks, I'm gonna re-write it for you and send it to you". I did, he put it up, made killer sales where sales were not so great before. He paid me for the letter and is a client to this day.

              I say this so that the new writers out there will know there are no excuses. You can do it if you're copy is good. If your copy stinks then that's another thing entirely.

              Patrick
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              Free eBook =>
              The Secret To Success In Any Business
              Yes, Any Business!
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  • Profile picture of the author gjabiz
    Take the advice you are sure to get (as in this post)...

    Write them out by hand. Start with info products one, then go to Google and search for similar sites...

    and check clickbank, Amazon and even eBay (sold listings) to see what is actually being sold.

    Then find 2 or 3 top performers and write out the promotions by hand.

    This will help you write in this style you like.

    gjabiz
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  • Profile picture of the author dmaster555
    You can get good at copywriting the same way you get good at any skill.

    Practice every single day consistently for many hours
    Have a mentor who knows his/her shit and will correct you, not sugar coat your work
    Review competition's work who are doing better than you and study/improve on it
    Find the great people in the area you want to get good at and read everything they've written


    That's to get good - If you want to be GREAT, combine that with natural talent (debatable).
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  • De con struct ads, promo's and websites.

    If you're pushed for time...

    Find an Ad you like.

    And ask yourself - "Why do I like it?"

    Then forget about you and ask - "Why would other people like it?"

    And then the kicker - "Why would others not like it?"

    Then the money shot - "How would I improve it?"

    After the 29th* deconstruction you'll discover you've developed writing abilities you never imagined were possible.


    Steve


    * results will vary - you may get a cognition on the 7th shot then again it may take 129 plus attempts
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    • Profile picture of the author Alex Cohen
      Originally Posted by Steve The Copywriter View Post


      * results will vary - you may get a cognition on the 7th shot then again it may take 129 plus attempts
      That's a lot of rabbit holes! LOL

      Alex
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  • Profile picture of the author onehalf
    Copyblogger.com is a great site for copywriters.
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