Your website newsletter

6 replies
I was reading The Well Fed Writer and how keeping in touch with clients on a monthly basis can have good results.

Maybe I lack imagination, but can anyone suggest what you (I) might include in a newsletter? It's not like it's a niche blog or a retail company, so I am a little nonplussed.

Cheers,
DAve
#copywriter #copywriting #newsletter #opt in #website
  • Profile picture of the author MikeMizOne
    Originally Posted by DoubleOhDave View Post

    I was reading The Well Fed Writer and how keeping in touch with clients on a monthly basis can have good results.

    Maybe I lack imagination, but can anyone suggest what you (I) might include in a newsletter? It's not like it's a niche blog or a retail company, so I am a little nonplussed.

    Cheers,
    DAve
    Here are a couple of ideas:

    The best posts of the week
    Discounts/Special deals on products
    Weekly of report of your progress on something
    News about product developement
    Tips about current events related to your niche
    Surveys
    Tips & tricks
    Special articles/videos for your subscribers

    It all depends on what kind of website you are running. A news site wouldn't run the same kind of newsletter as a startup would.
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    • Profile picture of the author DoubleOhDave
      Originally Posted by MikeMizOne View Post

      Here are a couple of ideas:

      The best posts of the week
      Discounts/Special deals on products
      Weekly of report of your progress on something
      News about product developement
      Tips about current events related to your niche
      Surveys
      Tips & tricks
      Special articles/videos for your subscribers

      It all depends on what kind of website you are running. A news site wouldn't run the same kind of newsletter as a startup would.
      Thanks - I want to add copywriting as a service to my freelance site so that's why I am having the trouble figuring it out. Someone either knows what copywriting is and is looking to hire or they don't/aren't - I don't see how an opt-in will give the opportunity to capture a lead.
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      • Profile picture of the author gjabiz
        Originally Posted by DoubleOhDave View Post

        Thanks - I want to add copywriting as a service to my freelance site so that's why I am having the trouble figuring it out. Someone either knows what copywriting is and is looking to hire or they don't/aren't - I don't see how an opt-in will give the opportunity to capture a lead.
        Who do you want as a customer?

        Businesses have a well established pattern, year after year.

        Valentine's Day.
        Ever hear of a President's Sale?
        Groundhog's day?
        Mardi Gras?

        There is your Feb. Newsletter, give thme reasons to hire you for these events.

        March-St. Patrick's Day
        April- April's fools. Easter. Secretary's day (Admin Asst. now)
        May-Mother's day, Memorial Day

        Etc.

        Used a Calendar to find out events...you are a creative, right?

        IF I were trying to get new customers for my freelance services, I'd probably spend some time identifying THEIR NEEDS

        and use my Newsletter to sell my services.

        gjabiz
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        • Profile picture of the author DoubleOhDave
          Originally Posted by gjabiz View Post

          Who do you want as a customer?

          Businesses have a well established pattern, year after year.

          Valentine's Day.
          Ever hear of a President's Sale?
          Groundhog's day?
          Mardi Gras?

          There is your Feb. Newsletter, give thme reasons to hire you for these events.

          March-St. Patrick's Day
          April- April's fools. Easter. Secretary's day (Admin Asst. now)
          May-Mother's day, Memorial Day

          Etc.

          Used a Calendar to find out events...you are a creative, right?

          IF I were trying to get new customers for my freelance services, I'd probably spend some time identifying THEIR NEEDS

          and use my Newsletter to sell my services.

          gjabiz

          That is EXCELLENT advice! Thank you.

          I also was thinking of monthly tips based on copy they need_ Month One: The About Page, Month Two: Email Messages, etc. etc.
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          • Profile picture of the author gjabiz
            Originally Posted by DoubleOhDave View Post

            That is EXCELLENT advice! Thank you.

            I also was thinking of monthly tips based on copy they need_ Month One: The About Page, Month Two: Email Messages, etc. etc.
            I'm confused. You are offering copywriting services as well as writing services in general. Right?

            IF you do this, you then have a sequence newsletter, right? These are doable, in fact I did one a long time ago:

            http://www.gjabiz.com/npgs.html

            You will find a topical newsletter is better received, "they" want current information, nothing wrong with writing tips, they make great filler in your newsletter. Include them, but, mix it up, because if you put a sequence in, then your readers, and the dropouts, will get anxious for the tip...which may or may not be useful.

            CASE STUDIES work wonders for getting new clients or selling more services, so weave your tips inside of this, maybe with call out boxes or side bars, and of course, it depends on your newsletter.

            I suggest you subscribe to as many newsletters as you can from Copywriters and marketers and see what is the current trend.

            They can be powerful tools, or they can eat your lunch.

            Have the first 3-6 ready to go, minus any HOT TOPICS. You can then add those at the last minute.

            gjabiz

            PS. Great for Limited Time Offers.
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  • Profile picture of the author Jennifer Hutson
    What Gjabiz said, but I'd also sprinkle in some content so you're not always selling.

    Business owners always want to know how to get more customers, increase conversions and make their businesses work better for them.

    A newsletter with weekly or monthly tips on how to get customers, manage employees, increase productivity, etc. would be helpful for any client.

    Mix that with some holiday-inspired email marketing ideas and you've got a recipe for success.
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