Why I LOVE Neil Patel's Blogs

As most of you probably know, Neil Patel is an internet marketer who is very active on LinkedIn and has worked with some MASSIVE startups like Gawker, etc.

For some reason I've always found Neil's stuff--on copywriting and other topics--to be a little bit above the class average.

I've been thinking about why Neil comes across more 'legit' than the average marketer and I think I've figured it out:

He focuses on DETAILS.

Everything he says, he backs up with numbers, charts, and images.

It's almost the 180 degree opposite of the average copywriter site, which 99% of the time is complete fluff.

Take this article for example.

When you read it, you can tell that the writer did his homework.

It builds trust because it gives the impression of a real professional rather than some shady hustler.

There is a takeaway here for copywriters:

Details build credibility.

So much copy out there has the 'fireworks' (copy tactics) but is clearly under-researched in terms of factual understanding. While not everyone in your market is going to be looking for loads of facts, stats and numbers, there's always a segment of every market that does.

Actionable goal based on this:

Increase research time on every job you take on. It's probably not an accident that the importance of research is the first point Ogilvy focuses on in Ogilvy on Advertising... Simultaneously the most important AND the most neglected part of copywriting.