I started experimenting with the way I write copy to see if I could get them done in less time than usual.
Normally, after the research, I would start at the beginning and work my way down from there...spending hours writing out multiple headlines and leads.
this time-I tried something different.
this time-I started right in the middle, writing the bullets for the product.
...right in the meat of things.
Then I moved to close- and then back to the beginning.
things moved a lot more quickly and I felt I had more time to craft that perfect headline.
maybe worth trying on your next sales message.