How you do research ?

by seudo
10 replies
I'm bad at doing research,especially on a new subject
How you do niche/market/copywriting research ?
What tools/apps you use to do research ?
What kinds of research you do ?
Anyone got research tips?
#research
  • Profile picture of the author gjabiz
    Originally Posted by seudo View Post

    I'm bad at doing research,especially on a new subject
    How you do niche/market/copywriting research ?
    What tools/apps you use to do research ?
    What kinds of research you do ?
    Anyone got research tips?
    Google. Amazon. Facebook.

    Then back to google. Example, "How to research a subject"

    Then hit the shopping button. Go through 10 pages.

    Back to google main. "Research"+ "copywriting"

    This should give you a good start.

    Now, say you have an interest, golf. And you want to find out what people are buying.
    Google "golf" then shopping.

    Search for "driver". Go ebay. Search "sold listings" for drivers. Visit the sites.

    Use facebook and clickbank for groups and golf promotions to see what sort of copy is being used, add in Golf Digest, Golf Mag, and Nextmark lists for golf.

    Visit websites actually selling stuff.

    gjabiz

    PS Now for my snark. IF you have to ask this question, you're no where near being able to pass yourself off as a copywriter, but, this is just MY opinion.
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    • Profile picture of the author seudo
      Originally Posted by gjabiz View Post

      Google. Amazon. Facebook.

      Then back to google. Example, "How to research a subject"

      Then hit the shopping button. Go through 10 pages.

      Back to google main. "Research"+ "copywriting"

      This should give you a good start.

      Now, say you have an interest, golf. And you want to find out what people are buying.
      Google "golf" then shopping.

      Search for "driver". Go ebay. Search "sold listings" for drivers. Visit the sites.

      Use facebook and clickbank for groups and golf promotions to see what sort of copy is being used, add in Golf Digest, Golf Mag, and Nextmark lists for golf.

      Visit websites actually selling stuff.

      gjabiz

      PS Now for my snark. IF you have to ask this question, you're no where near being able to pass yourself off as a copywriter, but, this is just MY opinion.
      Thanks for the awesome tips.

      Im not a copywriter yet, still in the process of learning how to become copywriter.
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  • Profile picture of the author 1Bryan
    I'll give you the one thing that will give you an unfair advantage. Just because I know all too well that most won't do it.

    Go talk to real-live people in the market.

    Ask questions that lead to deeper conversation. That's where the gold is.

    And most "online copywriters" won't do that.

    Talk to real people?

    Aaah! Scary!

    ;-)
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    • Profile picture of the author Alex Cohen
      Rick made a good post on the subject...

      http://www.warriorforum.com/copywrit...is-method.html

      Alex
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    • Profile picture of the author DKCopywriter
      Originally Posted by 1Bryan View Post

      I'll give you the one thing that will give you an unfair advantage. Just because I know all too well that most won't do it.

      Go talk to real-live people in the market.

      Ask questions that lead to deeper conversation. That's where the gold is.

      And most "online copywriters" won't do that.

      Talk to real people?

      Aaah! Scary!

      ;-)

      THIS! THIS! THIS x1000!!!

      Also, write as if you are speaking to ONE specific person. Have an image of that person in your mind, then talk to him to her. Persuade them. Talk to them, appeal to them.
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      • Profile picture of the author MW Ghostwriting
        A 'message' is very important. As stated by both gjabiz and 1brian, getting to know who your customer is, is very important in writing copy, because you won't be able to respond to objections in person.

        You have to know what objections they may have, which is important to sales. There are other aspects related to marketing as well, such as what the majority of people are searching for, what kind of competition you have, how you should position yourself, where to start marketing, etc.

        But a message is just as important as marketing and sales. This is where you find out what type of demographic you're marketing to; are they old/young, high income/low income, married/single/divorced/widowed, etc.

        These may seem very unimportant. But when you look at the type of sales and marketing approaches that these people respond to, you'll know what makes good copy and bad copy, and whether or not it's appropriate to your audience.

        One example is their income level. People with lower income levels, who generally have no other option than to shop based on bargains, will not respond to well-written copy meant for a luxury product.

        People with a higher income level will be immediately turned off by multiple images talking about discounts and cheap products, no matter how well-written the copy is.

        In short, get to know who you're marketing to. Create a simple message that you can articulate very concisely, but which resonates with the exact type of person you're trying to reach.

        Please let me know if this was helpful to you.
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  • Profile picture of the author Taviuss
    Originally Posted by seudo View Post

    I'm bad at doing research,especially on a new subject
    How you do niche/market/copywriting research ?
    What tools/apps you use to do research ?
    What kinds of research you do ?
    Anyone got research tips?
    A couple of thoughts on researching a particular area...

    If you go to google you can get a lot of information, but another area that people are finding of a lot of info on is in youtube.

    Just about anything you want to know you can find there anymore - I go there sometimes for directions on how to do something, just because it is a lot easier to see step by step how to do it than read it.
    Signature
    Tavius Southard
    What would an extra $17,342 a month do for you?
    Find out the 3 steps that has helped others!
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  • Profile picture of the author JohnBarron
    I can't hit the thanks button yet because I'm new. But thanks to everyone who posted. Your ideas are really helpful.
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  • Profile picture of the author mahabubalam
    I,m new student of SEO your question help me so much and MW Ghostwriting answer excellent .
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  • Profile picture of the author Whitney Segura
    I will use basic google.com searches, to find out what the top related search terms are to my primary keywords/phrases, then I will drill down deeper & deeper, creating a keyword phrase map with various levels of sub-categories. Essentially, by doing this, you can outline an entire industry, and then start working to get content created to address each of those topics. This type of keyword research is called latent semantic indexing (LSI), and can be done using the tool at LSIGraph.com: LSIGraph: LSI Keyword Generator

    Enjoy! Happy hunting.
    Signature
    Whitney Mike Segura - "Things will come to those who wait, but only things left behind by those who hustle."
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