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What would you recommend?

by StudentOfTheGame
7 replies
I'm very committed to learning copywriting and want to buy a good book on it. I've already read the pinned post of all the top books however if I had the budget to only buy 1 single book on copywriting and I knew absolutely nothing about copywriting what book would you recommend that would give me the fundamentals to build a solid foundation on and get me going?
#recommend
  • Profile picture of the author Alex Cohen
    Originally Posted by StudentOfTheGame View Post

    I'm very committed to learning copywriting and want to buy a good book on it. I've already read the pinned post of all the top books however if I had the budget to only buy 1 single book on copywriting and I knew absolutely nothing about copywriting what book would you recommend that would give me the fundamentals to build a solid foundation on and get me going?
    "Power Copywriting For The Internet" by Bob Serling is a good book to start off with. Then follow it up with "Triggers" by Joe Sugarman.

    HOWEVER... self-teaching is a long, agonizing crawl. If you're serious about becoming a successful copywriter, find a coach who will work with you one-on-one. If you do, your progress will be easier and much quicker.

    Alex
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  • Profile picture of the author trobo
    I know you asked for a book - but I would recommend you go to the GaryHalbertLetter site because his material is one of the easiest for a newbie to learn, IMO.

    I believe there's a link to it in the "resources" sticky at the top of the forum.
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  • Profile picture of the author Kelly Enke
    I am also interested in reading the book as per other's recommendation. Which is a suitable choice ?
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  • Profile picture of the author marciayudkin
    I am also interested in reading the book as per other's recommendation. Which is a suitable choice ?
    Please see the "sticky" on this topic at the top of this forum! Already answered there.
    Signature
    Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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  • Profile picture of the author gladiator80
    "How to Write a Good Advertisement" Schwab.

    "How to Write Sales Letters That Sell" Drayton Bird
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  • Profile picture of the author Natalie25
    I wouldn't buy any book and just subscribe to a few bloggers and leaders in content marketing. Don't you think that before any of those books gets published its content is a bit outdated? I really think that if you want to stand in front, you should look for advice from people who spend every day on the topic and share their precious observations.
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  • Profile picture of the author AND92
    As it was said the best way to learn something is self-education. As for the book, I would advise "Power Copywriting For The Internet". I also would suggest to start with simple tasks at various marketplaces. I want to note that there is a good copywriting marketplace - https://2polyglot.com/copywriting-services.
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