Bob Bly's obsessed with them, which is a quandary for me because I base my style on his. But I'm lothed to loose them.
Here's my problem:
My client base is, shall we say, a little bit up-market. Think Desperate Housewives.
I know I shouldn't be using 'and' in my sales copy, these people read, but its the style I've been stuck with. Please convince me to be ok about letting go of the 'and'.
You can skip the obvious narrative flow observations. As a copywriter of necessity I'm a bottom feeder, but I do know that much.