Eight Steps to Consider Before Writing Website Copy

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How can you make sure your website is a powerful marketing tool and not pretty html pictures posted on a server that people can look at for free? Here are some simple steps.

1. Write down your marketing objective.
Are you trying to generate leads? Build a list? Make a storefront?

2. Quantify your objectives.
Basically set a goal for you site in terms of numbers.

3. Make sure your website has the information your visitors need.
Put nothing useless on there just to fill space, actually make each
piece of content have a certain objective.

4. The prospect must be able to get all his questions answered while on your site.
Using a good FAQ page can be super effective.

5. Use tools that can quantitatively measure site activity.
Get Google Analytics and other helpful tools like SimilarWebPro

6. Add strategic hyperlinks and site maps to guide visitors.
Don't be afraid to aggressively lead the visitor toward the solution.

7. Study competitive sites carefully.
Do this at places like SEMRush, SimilarWebPro, and Follow.net

8. Take a tip from the Yellow Pages.
The things posted in the yellow pages are heavy on content, and light on fancy or marketing fluff. Remember copy and content is what sells...not fancy.

I got most of this information from an amazing book:
The Online Copywriter's Handbook by Robert W. Bly
#copy #steps #website #writing
  • Profile picture of the author trobo
    9. Optimize for fast load times
    Doing things like cropping images and only using minimum amount of plugins will help reduce load time and make for a better user experience.
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    • Profile picture of the author azwealth
      Great tips I will put into use. Thanks.
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  • Profile picture of the author angelap999
    Very excellent points to be remembered when writing copy.

    Another tip: On your site, clearly state why people should buy your product Vs. Competitor(s)? Have a headline addressing this issue and answer it directly. Or, if they can get free information on the subject online, why bother purchasing your product(s)?
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