Because you're trying essentially exaggerate your product or service in order to sell it. But I find that that exaggeration can so easy kinda go way over the top.
So I have this great idea. But the copywriting went a bit haywire with it. So I think it would sell, but I feel too guilty to try it as I know some of it is a bit too over the top.
But what do we do? Like how do we strike a healthy balance? Or should we just suck it up and say whatever you need to to sell something? Cuz I mean at the end of the day, the bottom line is we need to eat right.
Like even after you create some sales letter, you don't even know if it's gonna sell at all. So how can we make it conservative, when we're just trying to test it? Should we go all out and swing for the fenses to try and give it the best chance to sell? And then maybe later if and when it's selling work on fixing it and sanding down the rough edges?
what do you think?