All over social media, right now, all you hear about is police brutality, #blacklivesmatter, celebrity treason, permission slips to pray in school, teachers having sex with students, Mexican walls and other sensational stuff.
This is all great story stuff.
It's the stuff folks want to talk about.
The stuff they want to give their opinions about.
This is how we're wired and it ain't changing anytime soon.
Even if it does...we'll all be looking for that next crack hit.
Alot of us get it through fictional stories.
Comic book characters are the powerless nerd's wet dream come true.
I once heard Spiderman's Peter Parker persona was based on the Archie comics character.
I really don't know much about Archie, but from what I gather, he was a "likeable nobody" involved in some sort of "I liker her" but "the other girl likes me" love triangle that apparently moved the plot line along.
I dunno...but that's all side note shit...
Back to batsignals.
Now, during emergency situations in real life, we have all sorts of distress signals.
Emergency Broadcast annoyances
Horns and sirens and stuff
All sorts of shit meant to call our attention, immediately, to some serious situation.
The more obnoxious and annoying, the more serious the situation is, apparently.
Well, Gotham city, the shit hole fictional city that Batman lives in, is so bad the police have a distress signal of their own they can use to call on "the Bat."
It's a search light with the infamous batman logo.
They shine that shit into the sky (ithere should be some clouds...we need the shit to reflect off something) and on buildings and stuff and leave it up there until Batman appears.
Hopefully he ain't out partying with the Justice League or bangin' Wonder Woman somewhere (he is rich after all...that gold diggin' skank...great story though).
Point is...that Batman signal is how Gotham Police folks can, instantly, communicate that they need Batman's help and it's an urgent matter.
Notice this is all relegated to the confines of that shitty city.
Alright, growing up in the 80's I also loved watching Thundercats.
These were like Badass cat people with cool tricked out specialized skills (I'm not gonna get into here).
The premise was shitty, but whatever...
Their leader, "Lion-o" had this sword called "The Sword of Omens" or some shit.
It was some sort of enchanted sword that allowed Lion-o to like see what was going on somewhere else for whatever reason.
Then, whenever there was trouble, he could use the sword to do the whole distress signal in the sky thing to summon all the other cats to him to help him out.
They all had to be relatively close by in order for it to work.
I always thought it was kinda shitty none of the other cats had their own distress signal like that.
Why was he the only one that could round'em up?
The signal goes up and the other cats are instantly compelled to stop whatever they're doing and come over to help dude.
What's the point of this entire rant?
If you want more people to think to use your help with whatever copy you specialize in then you NEED to have a relationship with them (Lion-o has his cats...Batman has a relationship with the cops) AND you need to make it REALLY easy for them to SIGNAL you.
Not necessarily get a hold of you now, but at least to signal you.
They should know what you're about.
What kind of copy do you specialize in?
What specific problems do you know you can most likely help them solve.
What copy projects should they be contacting you about?
You write blog posts or sales letters?
You do advertorials or newsletters?
They should also see you as the person to call when thatkind of copy is needed.
How do you do this?
You've got a blog, right?
Started building your list?
Started broadcasting your Youtube channel?
Started running ads to your webinar?
What are you doing to develop your relationship with the people you want to get a hold of you when they're ready to get a hold of you?
What are you doing to stay top of mind?
Therein lies some ways for you to be the top of mind help they need and who they'll try to get a hold of first when they're ready for your help.
BTW, you can include your BatSignal, someway, somehow, with just about anything you do.
Did this help you or was this just a stupid nerd rant?