There are no absolute guarantees that you will submit an error free work. Yet, I believe that you should do your best to avoid making an embarrassing mistake. Of course, there's no tool in the world to mach a flesh and blood proofreader. On the other hand, can you always hire one? This is the moment where all those proofreading and correction tools come in handy. My personal recommendation is Grammarly. If you have your favorite grammar and spelling checker, I have to admit, I'm all ears. For quite some time, I was a devoted Ginger Software user. However, after one embarrassing moment, I decided to give Grammarly a try. Ever since, I have been using Grammarly with no complaints. In case, you are wondering what went wrong, here is my side of the story.
It was a structure something like "could be achieved." The trouble was that Ginger Software failed to notice that I actually wrote "could be achieve." I missed the letter "d" at the end and turned this structure into a BG (Basic Grammar) mistake. My client noticed that and as you might have expected it, he wasn't happy about it. When I tested the same text with Grammarly, this section was clearly marked in the warning red color. Grammarly isn't a perfect tool. There's no such a tool. Let's be clear about it. However, the number of mistakes this program will identify for you is quite a respectable one.
I'm advising you to use the free version with confidence. I paid and used the Premium version for some time. This full version provided me only with a list of synonyms, I was supposed to use to enrich my text. Then the plagiarism tool, which wasn't particularly reliable. You can even choose a writing style. But, honestly speaking, for thirty bucks a month, I expected much more.
There's no free version of Copyscape. I can say freely, I still haven't found a plagiarism tool that can match Copyscape. If Copyscape report says that your text is original, then you can be 100% positive about it. In terms of the price itself, it is totally worth it. If I'm not mistaken, because I pay for the new credits automatically, you pay as less as five cents per check. For five dollars you can check hundred pages. This way Copyscape made it clear that is ridiculous to say that it is too expensive for you to use. If this is still too much for you, then you should put 4 articles 500 words each in a single document and check it. Copyscape gives the best results for the texts up to 2,000 words. My personal choice is to use Copyscape for every single page I write no matter how long it may be.
Believe me when I say, plagiarism is the primary concern for every client. More than once, I have heard client saying, I will test your work with Copyscape. You have an excellent opportunity to convince your client that there's nothing to worry about in terms of original work. You don't have to wait for your client to ask Copyscape report. Why don't you say that this is something you use on a daily basis? In case, you are looking for free alternatives, I can only mention a plagiarism checker you can find on smallseotools website. I really liked it because you get the percentage of the original content. It is really great for you client to see a document saying this work is 100% genuine. The trouble with this free tool is its accuracy. It doesn't check every sentence. You have to sign for this "privilege." Even then, you have to wait for a couple of minutes for the online plagiarism checker to finish its job. So, use the good old Copyscape.
To make the long story short, all texts are readable. The catch is that some texts are more readable than others. Why? Many factors influence the optimal readability. Your vocabulary, sentence length, and so many other things. I recommend you to pay a visit to thewriter website and use their readability checker. There you will see for yourself how easy to read, understand and remember your text is. One of the most popular recommendations you can hear is that you should write the way you talk. Yet, I have a different kind of advice for you. Imagine that you are writing subtitles for a movie. You need short and simple sentences. The books for children and comic books are the best possible examples for the perfect readability you can possibly find.
Of course, there are not too many clients who have an idea what the readability is. However, you can really shine like a star if you include a readability report. You can even invite your client to test the readability of his website or some of the works he got before you. When you read something and you don't like, there is a chance that a readability score is disappointingly low for that particular piece of writing. For your orientation, I can say that Dr. Seuss and comic books rule the world or readability with the impressive score between 90 and 100. Harry Potter books follow with the score between 70 and 80. If what you write hits the 70 score then you know your stuff. For what is worth, 60 is also good. That is the level of Obama's speeches and BBC news. If you get into the readability zone of 50, 40, or even 30, then it means you write for the Harvard Law Review or you try to imitate Shakespeare.
When you hear from your client that he wants the work that should sound natural, then you know your client wants an extremely readable article. Very often when you get carried away with the use of keywords, you simply kill the readability. Your job is to warn your client. Yet, in the real life, I literally got orders to use certain keywords five or ten times. This is how I ended up with a mechanical text, so to speak. I didn't have the nerves to check the readability of such an unnatural piece of writing. On the other hand, when the quality mattered for real, I was able to write some great articles with 70 and even 80 readability score. Playing with these readability numbers can be a great way to improve your writing style.
#4 Keywords Density
Keywords density checkers can be found all over the Net. They are free and more or less accurate. Some of them treat two or three word combinations. I am definitely not an SEO expert, but I learned to go easy with the use of keywords. I recommend you do the same. I submit a keyword density report only when a client asks from me. When it comes to some basic orientation you shouldn't use a specific keyword combination more than 3 times in a text of up to 500 words in length. Or, your final keywords density report should say something like between 3% and 5%. To tell you the truth, I don't have a clue how they come up with these numbers and I don't care. Nike just do it.
Better with them, than without them
Finally, there is no tool or tech magic in the world that can help you disguise your poor writing. On the other hand, if you already delivering a great piece of writing, what is the trouble of attaching a couple of reports? Trust me when I say, it looks impressive and professional. Don't be afraid. Your client won't think that a robot writes for him. In addition, there's no client in the world who wouldn't appreciate these things delivered with the blog or article you just wrote. It is only a coupe of minutes of extra time and it is not going to cost you more than few bucks. So, it is totally worth it.
You may even say, but I don't need those. OK, I respect that. For a talented and an experienced writer, those are really not necessary. However, if you are compete with a couple of writers who are more or less your match, then these details can tell a difference between winning and losing a job. Also, this can help you get more work from the same client. In a way, you are setting the standards. I remember one client told me that he was asking these reports from other writers, once we successfully accomplished our project.
I believe that this thread would be helpful to both more or less experienced and successful writers. There is plenty of room, clients, projects, work, and money out there for everyone. I'm still learning. I'm also very excited to learn and try something new. If you know that there are better and more efficient tools that the ones I mentioned here, I would really like to hear it. Also, I would like to hear, if these tools helped you get new jobs and win new clients.
I would be a fool, not to try a new tool, wouldn't I?