I figure that copywriting is a skill that I am simply going to have to learn, and one that will no doubt be time well spent. I understand that this won't happen overnight.
Anyway, John says that I should list every single feature of my product or service, and attach a benefit to that feature.
I really am struggling to see how this can happen for a consulting business where the only benefit the prospect is going to care about is getting more clients.
For example, one of the building blocks or features of my service is extensive split testing of fb ads. What is the specific benefit to the prospect of that feature? It seems as if this whole package I have put together is made with one goal in mind and that is get more clients for the prospect? Isn't that all they care about? I could say the benefit of extensive split testing is to keep the cost down per client acquired, but surely that is bogging them down in technicals?
They don't care about the cost per client because they aren't paying per client. They are paying a set monthly fee.
I am only using the above as an example but in reality, I see the same across the board for all of the features of what we do for the client.