Difference between modeling and copying

8 replies
Hey guys,

I'm a newb trying to write my very first sales copy. I am reading as many guidelines as possible and some gave me the advice to model the copy that worked great. So I am doing that currently. What I am worried about is at what point does modeling become copying? I know just straight out Ctrl + C, Ctrl + V would be copying, but is there some other instance where it is vague but you would also say that it is a copied version instead of modeled?
#copying #difference #modeling
  • Profile picture of the author RazvanRogozC
    Hello Ben,

    The difference deals with more than semantics.

    Modeling means following the underlying principles, the structure, the meta of the copy. Copying is just copying. When you model, you are using your own voice but at the same time, you're using a logical and emotional argument already used by someone else.

    Or to make it simple for you - if I dress exactly like you, that's modeling. If I follow the principles that makes you a good dresser (like color combination, layering, etc), that's modeling.

    Best regards,
    Razvan Rogoz
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  • Profile picture of the author TrafficQueen
    Banned
    As long as you are just applying the same principles and foundations then it's not copying.
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  • Profile picture of the author Kay King
    If you read many sales pages, you will notice there are a limited number of 'patterns' or 'outlines' for those pages.

    They have a method of writing - and THAT is the 'model'. If you use their words - that's copying.

    Easy way is to pick apart a few sales pages similar to the one you need - look at how often and when they 'repeat' - where they put testimonials - how they phrase (and where) refund policy and guarantees - how many times they use bullet points. Develop an outline and then work from that.
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  • Copyin' requires zero creative nous beyond CUT & PASTE.

    Gonna fool only the ignorant, an' ifya get caught out by smarter eyeballs prolly u gonna be LAME FOREVER (& cursed all kinda unrelentin' brain bleed death swamp).

    On the plus side, Optimism's Angels offer a halfway house between scintillatin' brilliance an' desperado stoopido.

    An' she is called ... the model.

    You know her!

    You seen her before!

    Yeah yeah cos she caught your eye jus' so, an' in your beguiled reverie, you kinda retrace alla her steps on the catwalk.


    So Here's How This Works, Ye Wannabe Hiptastic


    First thing is ... do not fall offa the frickin' catwalk.

    Second thing is ... be sure to figure on an audience.

    Without onlookers -- who cares if'n you land squatto onya ass asya stride out all swanky?

    Third thing is ... stride out all swanky.

    Hot Tip -- google 'acetabulum' now an' figure jus' how sensually mobile are HIPS.

    Fourth thing is ... I am pausin' now to consoom a banana.


    Are You Saying MANUFACTURE YOUR OWN CATWALK?


    I am sayin' ...
    I am consoomin' a banana.


    Is that a model -- or are you copying something?


    FFS this is WF, not Anonymous Philosophy Asshole Central.

    Can I jus' figure my banana?

    Been a long day, an' I need nootrients; banana is more kinda intuitively peel & get than the tinna peaches I got in my refrigerator, K?

    Model is convenience, I guess.
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    Lightin' fuses is for blowin' stuff togethah.

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    • Originally Posted by Princess Balestra View Post

      Copyin' requires zero creative nous beyond CUT & PASTE.

      Gonna fool only the ignorant, an' ifya get caught out by smarter eyeballs prolly u gonna be LAME FOREVER (& cursed all kinda unrelentin' brain bleed death swamp).

      On the plus side, Optimism's Angels offer a halfway house between scintillatin' brilliance an' desperado stoopido.

      An' she is called ... the model.

      You know her!

      You seen her before!

      Yeah yeah cos she caught your eye jus' so, an' in your beguiled reverie, you kinda retrace alla her steps on the catwalk.


      So Here's How This Works, Ye Wannabe Hiptastic


      First thing is ... do not fall offa the frickin' catwalk.

      Second thing is ... be sure to figure on an audience.

      Without onlookers -- who cares if'n you land squatto onya ass asya stride out all swanky?

      Third thing is ... stride out all swanky.

      Hot Tip -- google 'acetabulum' now an' figure jus' how sensually mobile are HIPS.

      Fourth thing is ... I am pausin' now to consoom a banana.


      Are You Saying MANUFACTURE YOUR OWN CATWALK?


      I am sayin' ...
      I am consoomin' a banana.


      Is that a model -- or are you copying something?


      FFS this is WF, not Anonymous Philosophy Asshole Central.

      Can I jus' figure my banana?

      Been a long day, an' I need nootrients; banana is more kinda intuitively peel & get than the tinna peaches I got in my refrigerator, K?

      Model is convenience, I guess.
      That is the model.

      This is the copy.

      Or is it?

      *banana over*
      Signature

      Lightin' fuses is for blowin' stuff togethah.

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  • Profile picture of the author technicky
    Modeling is making the property your inspiration through your work . Copying is making a similar or identical version of what you wanted to copy.
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  • Profile picture of the author mrjackpowers
    The easy answer, http://copyscape.com/. From a strictly legal standpoint anyway.
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