Please give me some feedback

It's fairly solid. Although some would, I don't mind the "Horse for Sale" headline when you have a horse for sale.

This should be a decent baseline "control" to start testing against. Then the question becomes what to test.

First would be a headline articulating the benefit. Your reader is already searching multiple listings and locations. So what?

What you offer is Searching All Of Craigslist At Once. But that, too, is weak. The reason? The killer app of search is FIND.

You don't yet have your killer app. At least, I don't think so from a read through.

You're selling a search tool. Customers are buying a find tool. Everything in the video is about search. That's the work. I want find: The Payoff. Search without find is a no sale.

You Can Now Search All of Craigslist In Seconds And Find Only What You're Looking For, With Much Less Wasted Effort

...Win the bids you lose out on now
...Post multiple ads automatically, without rejection
...And discover the secret tool Craigslist experts use

The opening should play up the frustration of Craigslist and that you understand what you're supposed to be selling. It's unclear you do right now.

I would test different videos, specifically using working scenarios depicting the tool in use, possibly along with a user interview. The tutorial thing is not doing as well as you probably think it is.

Nobody cares about how to at this stage, then want a "why to" video. With search tools notoriously bad at only giving the user what they really want, I'd stick to establishing the thing works and achieves user goals -- not dwell on the programmer's implementation model and exploring the nooks and crannies of the dropdowns.

I do not want 250 hits and six wins. I do not want to engage in 250 correspondences to figure out which six will win. If anything, I want to concentrate on the winning bids and double the wins, not worry about the others.

Showing a real user outbidding and out performing the competition in three easy steps (once the app is all set up) beats a hundred and one how-to steps. That's a turn off.

This looks like a good app to go vertical on. Target specific groups of prospects. From the copy, it sounds like police departments and used car dealers would benefit greatly.

The headline states a weak benefit. Instead, the headline should state a strong benefit and have an element of curiosity.

For example, if you were just targeting used car dealers, a headline like this would be good ...

"Who Else Wants To Save $4,000 Buying Inventory In The Next 7 Days?"

The $4,000 would be replaced by the actual amount your prospect has a reasonable chance of saving.

Alex

Good point. You may want to really focus in on what you're really selling and get that copy under your belt before you go after niches.

That said, if you go vertical, I suggest you make the product deeper as well. Specific templates and tutorials only for that individual niche. Then test higher price points.

Thanks guys for your feedback. I do have a question. I am learning marketing, so please bear with me here.

When you say go vertical, then all I need to do is create 2 or 3 sales copies like the one I have? One copy for car dealers, one for website designers, one for writers, one for antique dealers...etc? and have the same product on each. Each one of those will have their own videos? really? is it that simple or am I missing something?

Hi there,

A few points. Your headline "Search Mutliple Locations of Craigslist" seems a bit bland to me. Talk about the benefit, not the feature. What will searching multiple locations help me do?

Another point. In your testimonials, you mention PC World and Life Hacker. That's really strong proof. I'd bring that up and support it with their logos (if you're allowed to). Could mention something right on top like "As featured in .... (show logos...)"

Also, I would change the following subheads, way too dry for me...

"So how much is it?"

& "Only $97"

Hope this helps!

Cheers,
David