Some of us here liked the copy... some of us didn't...
But hey, that's one thing a discussion forum is about.
While we may have different opinions, and we may not always agree... At least we can exchange ideas, and talk about something we're all (hopefully) passionate about.
So, I brought another one here for your enjoyment... entertainment... critique... and exuberation (I don't know if that last one's even a word? But if it's not, it should be... cause it's kinda fun to say)
Anyway, this next piece came in my mail a couple years ago. I saved it because I thought it was such a curious piece of writing.
It's from a car dealership, a couple towns over from where I live.
I remember trying to contact them, to find out what the response rate was for this piece? But all they told me was, "direct mail doesn't work," and they were taking their marketing efforts in a different direction.
So I assume it didn't bring in a ton of business for them.
Anyway, here it is...
Now, I have my own opinion of this (oh... let's call it a sales letter?), but what do you guys think of it?
What's your overall impression of the piece?
Is this something you would respond to?
All comments are welcome (but good comments are preferred )