It's my first post here, so I hope you will not tell me off too much
I just finished writing a copy for a landing page and at the very end I got enlightened. The longish text I created will not come in handy. It is over 500 words long and even if it's written in a decent way, it does not serves its purpose.
One of the very first articles I read about creating a good landing page talked a lot about the wordcount and what is the optimal text volume (and it was something around 500). I somehow internalized this benchmark and assumed that this will be my target writing the copy.
When I finished,however, it just didin't feel very well and I started to look for successful landing pages examples. None of them was that long.
As a side note, I may add that the purpose of the page I wrote a copy for is to get an e-mail in exchange for a free e-book on High Intensity Interval Training.
The question is if there's any benchmark or criteria you use to determine what's the best length of text to include in the landing page? Would you differentiate based on the type of relation with the prospect?
In the time of content excess I honestly apologize If I repeated one of the previous threads. I tried to find similar queries but I did not find ones.