300 Product Descriptions- 30 day deadline

I don't understand that. Did you at least consider the word count and your writing speed to arrive at an estimate of time required or pay/hr?

I have done something similar years ago - descriptions for a large halloween costume site. Only about 100 words each but there were almost a thousand of them. You can't write something like that as you would an article where you start fresh each time.

When you are writing descriptions that are not all that different - you need to spend 2-3 hours coming up with a list of points and phrases/adjectives you can easily pull from.

Put the number of words into context....if you've done only 30 descriptions in 7 days...that's a total of 4500 words....only about one 600 word article per day.

If it were me I would assume 15 minutes per description plus about 30 minutes additional per day as a 'buffer'. Don't know your writing speed but most writers can easily do 1000 words an hour...15 minutes each only aims at 600 words per hour. A total of 300 descriptions is about 75 hrs at 4/hr....round that up to 80 and it is 20 hrs/ per week.


I know that sounds like 'blah de blah blah' but it will get the timing into your head. You have to turn these suckers out rather than agonize over each one. Either you have written very slowly (which can happen when you get stuck) or you are not spending enough time working on this project.

As you still have 270 to do - and only 23 days to get them done...that will be about 25 hrs a week WORK at 4 descriptions/hr.

Time your self - keep track of where you are - aim for 4 blurbs per hour and adjust your time accordingly.

I don't know if this will help you - but you have put yourself in a fish or cut bait situation. It's not an unusual 'project' and if you break it down into word count it's not so huge. Speed up, settle in, and write like crazy.


Let us know how it goes.

What are you doing here on the internet. GET BACK TO WORK SLACKER!

You should be using factual data in an HTML bullet list optimized with schema code for SEO.

Writing long handbag descriptions is ridiculous.

Unless that is what you were hired to do....150 words is a LONG description.

I actually wrote a report exactly for people like you on how to never run out of ideas in product descriptions. I analyzed product descriptions in a wide variety of excellent catalogs and named 77 different angles you can use on the very same products. This would vastly speed up your writing because you could just go down the list instead of racking your brains.

I don't know of any other resource like it:
Catalog Copywriting: Write Effective Product Descriptions or Catalog Copy With Ease

Good luck,
Marcia Yudkin

1. Create description template like:
Product name + details + shape + colour + material
2. Apply it to each product
I think by this way, you won't be running out of ideas.

Well, you better get started now because that's a lot of descriptions.

My first piece of advice would be to stay off these forums because you're wasting time by being here. Get some coffee in your system and just put your head down and WORK!

Good luck.

Not sure how much they paid you, but there are some machine learning solutions that can help you automate content writing. Not fully automate it, but like 80%.


Using Natural Language Processing (NLP) and Natural Language Generation (NLG), it's possible to generate marketing content that is almost indistinguishable from human written text. You just have to proof read it and correct it if something sounds funny.



But, it's not cheap.

Wow, that is massive Bro

One thing you could do is search for people who´re in the same niche as your client. Just search on Google and see what kind of products they are selling. Look at the product descriptions of those products and see if you get some more ideas.

I don´t currently know what area the ideas have to be in or if they all have to be in the same niche.

But this is what I would do for starters. And then work forward with the inspiration I get from there.

What style of description are you writing? Are you pulling in some storytelling elements, or are you just trying to hit the target word count with the specs?

If you post a sample of your work, I'll see if I can give you some tips.

P.S. When it comes to product description writing, I'm elite. I've written thousands upon thousands. What you're facing here is doable. No worries!

If the job was posted on Fiverr, and the products are almost identical, the buyer likely isn't looking for A-level copy.

Even then, many catalogs have descriptions that are pretty repetitive. For example, I get a clothing catalog which offers t-shirts in multiple styles -- regular neck, v-neck, etc.) and the biggest difference is calling out the style. The rest of the description is very similar (cloth weight, seams, with or without pocket, and so on).

If you come up with a good template and use it for multiple items, it becomes more a job of editing than writing. Crafting the template might take a bit, but each additional description may only take a few minutes.

This is a pretty big project that needs a lot of ideas. I never received wish you success