Using Cause & Effect Academic Style in Ads Copy?
I'm trying to make a landing page for the product I want to promote in clickbank.
In my university, there is a course called "Research and writing skills".
It is mean for dear engineers to document or write academic article.
Here are the structure given by my dear lecturer.
Introduction
Lead in statement.
Topic definition/information.
Importancy.
Thesis statement showing 3 causes.
Background
Set present context.
Histrorical background.
Keyterms.
Cause
Heading.
Topic sentence.
Relevant information.
Example/expert opinion.
Reference.
Transition Statement
Linking both 3 causes and 3 effects.
Effect
Heading.
Topic sentence.
Relevant information.
Example/expert opinion.
Reference.
Conclusion
Restatement of thesis statement.
Summary of main points.
Implications/suggestions.
Memorable ending.
My question is...
Is this appropriate to write a landing page or sales letter?
If it's not, where the structure we need to change?
Any input is appreciated.
Success Coach & Internet Marketer
www.MassiveAffiliateIncome.com
Len Latimer
Copy-In-A-Box, an amazing Word Add-in Tool that adds Dazzle & Personality to your copy. My WSO