Anxious About the Future: Am I Good Enough?

Congratulations on making so much progress Darren

But I'm curious...

You mention that you enjoy writing long form sales letters. Yet you seem to be limiting yourself to cold calling prospects on the phone?

Cold calling is fine. But have you considered writing a lede generation letter, selling yourself and your services, and mailing it to some of your ideal clients?

This is what one of my mentors told me to do (many years ago) and it worked. So now I'm passing the same advice on to you.
Snail mail is not dead (yet), and it could be worth a try.

It could also be a practical learning experience for testing your sales letter writing skills.



Might be something worth considering.

All the best,
SAR

I'm not trying to discourage you at all, and I'm not trying to be condescending either.

However, I see some red flags in what you're saying.

Have you ever cold called before? I doubt you'll get many marketing managers or owners on the phone at all, let alone have any of them explain to you what they are looking for, or having issues with.

That aside, I think you're trying to be too general. The difference between SEO Content writing and a Long Form Sales Letter is vast. They aren't in the same league.

Additionally, before you cold call, you should have a good knowledge of the terms and the lingo these different types of people will be using. A graphic designer for example is much different from a marketing manager, or a product owner, or even ad agencies that specialize in buying native traffic etc.

The fitness industry isn't limiting at all in my opinion. But if you're worried about things, you can just broaden your scope to Men's Health or Women's Health as an example..

If your portfolio is limited, then go to Clickbank and just write re-dos of sales letters and send them to the respective product owners and see what they say.

I'm not a copywriter, but I'd be closer to who you'd be talking to on the phone. Just my 2 cents. Hope it helps.


So I glanced at your site and I looked at this page: http://flawlessactivation.com/how-to...less-push-ups/ If the link gets removed, it's one of his sales letter copy pieces about the TRX training system.

A couple of things I'd recommend you trying to develop is a single core mechanism that the rest of the copy revolves around. Also, you have to flesh out who your target audience is more. For example, are you trying to sell to overweight people or someone who is already fit. I'll show you some examples in a moment.

For the mechanism, this line of your copy:

Change this to something like the inverted-gravity concept (I know it's bad, but just thinking quickly here).

So for already fit people it turns into something like this:

Utilizing the inverted-gravity training methods that the TRX system provides, you turn in simple, dull exercises into muscle stimulating, powerful full resistance exercises that have shown to increase muscle growth by X% in just Y time.

In fact, Sam H. aka animallover, has been working out since he was 15 but by utilizing the inverted-gravity training system within 30 minutes he was on the floor like jelly!

This thing is serious! I have worked out since I was 15, and in 30 minutes, the TRX had me reduced to jelly... I was sore for days afterwards!

- animallover


So for overweight people it turns into something like this:

Because of the inverted-gravity training method that the TRX system has been built on, the more fat you want to lose, the better and quicker you'll see results. Don't believe me? Check this out, because the TRX system is built on inverted-gravity training, and as we all know how gravity works, being a little overwieght actually increases the stimuli on your muscles that lead to faster muscle growth. In fact the exercises in the beginner's routine on the Training DVD that comes with this system is specifically designed to engage the secondary muscle groups in the body, utilizing more energy and tapping faster and deeper into your fat-fuel reserves.


The way you talk to an overweight person, and their reasons they would want the TRX system is much different than a slimmer or athletic guy trying to build muscle faster, with shorter workouts.

Having a mechanism that you can tap into and be the reason for all the benefits is one way to achieve this.


Like I said, I'm not a copywriter, but I hope you and whoever reads this gets what I am trying to say.

Stop worrying and move forward with your business. Every single time you get a new client, you'll have something new to add to your portfolio.

Why limit yourself to one industry, either? Sales copy is sales copy. If you can write it well, you can write sales copy in multiple industries.

Benjamin Ehinger

As for your portfolio Darren, people hire you if you offer helpful service. Through your blog, social, forums, etc. Many folks care less about endorsements. I just go serious pop on a Facebook Share directing readers to my blog, alerting them I was featured on Richard Branson's blog. Quite an endorsement. Yet even though most of these folks are seeing it for the first time, many followed my blog and bought my stuff without knowing about it. Why? I help them for free. They trust me. Simple.

Thing 'bout the fyooture always gonna SIT SUPER COMFY, forefront inya WANNA WANNA, is how the f*cker never ain'ted happened yet, history upon history, romantically exotic costoom upon romantically exotic costoom.

An' I guess the deal with layerin' up ineffectual costooms for mere momentary effect (with promise, supernatch, of fyooture bounties) is kinda where any srs COPY ZAMMY rocks out mostest sweeto regardin' WRITIN' YR SHIT OUT ALL ALLURIN', ASSOOMIN' YOU ACTSHWLLY GOT SUM KINDA OFFER ANYWAN WANTS.

Congratulations.

Wish you good luck!

Cold Calling Tip from the book Getting to VITO (Very Important To Officer): start with a letter first. The author gives ideas on how to make sure the letter gets to your target and what to say. Address it to him by name, hand written address, and write PERSONAL & CONFIDENTIAL on envelope. Write an analysis of an aspect of their current marketing; be specific. Tell him you have some solutions (long form sales letters, but don't tell him in the letter). Then close by telling him you will call on a specific day and time.

When you call as promised, stand up; you'll be more confident. Tell the gatekeeper your name, who you're calling for, and state that he is expecting your call. Tonally glide down at the end of your sentence. You'll be believed more.

When you get through, summarize your letter, and state that you would like to meet. Give him two days and times to choose from. Then shut up until he chooses. Good luck!