So awhile ago, I created a thread titled asking for advice on the best copywriting course:
I received some very good advice and started implementing it:
- I completed AWAI's copywriting course
- I started my own blog where I provided rehabilitation advice and reviewed gym products
- I created a site showcasing my portfolio
Tomorrow, I'm going to start compiling a list of potential clients: advertising agencies, creative firms, graphic designers, etc. etc.
I will cold call all of them using the script found in Peter Bowerman's book, The Well-Fed Writer.
I'll be advertising myself as a freelance copywriter who specializes in writing sales letters and blog posts for the fitness industry.
Although I'm excited, I do have some worries... mainly:
(1) My portfolio is weak. It only has 4 sales letters: 1 for a yoga program, and 3 for gym products + my fitness blog
(2) Fitness industry is too limited. Maybe I should advertise myself as someone who works in the self-help and/or health industry instead?
(3) Sales letters are outdated. I'm worried it's all about landing pages, SEO writing, and "high-tech" stuff now. I'm young, but old school. I enjoy writing sales letters because it's just like punching keys on a word doc, or writing in your notepad.
Anyways, I can keep writing and writing, but at the end of the day. I'm going to have to pick up the phone.
I'll be posting the results here soon.
Oh yeah, and my website can be found here @ copydarren.com