Need some advice

Thanks. Just purchased. Anyone else?

keith

Keith,

This thread should be of use to you:

http://www.warriorforum.com/copywrit...ooks-ever.html

I'd suggest take a look at more than one copywriter and find the one(s) that you connect with their copy. If you find yourself thinking "I really like how they write", then that could be someone you want to study from.

I could tell you who I've enjoyed learning copy from the most but it doesn't mean you'll have the same connection with their style as I have had.

The other thing is, plan on studying more than one book or course. Each expert teaches the same concepts from different styles and explanations so one expert could explain a concept and you won't get it... but another expert explains the same exact concept in a different way and you'll immediately get it.

Good luck,

Mike

Okay, someone else PM'ed me and told me they thought I was giving Keith some "weak-a$$ advice". They're entitled to their opinion, but my original post had more to do with being pressed for time but still wanting to give a short answer rather than no answer at all.

I'll share some of my favorite recommended copywriting reading.

Again, these are the people who write copy that I enjoy reading and want to learn from. All of them offer really good free content... but their paid products are pure gold or even platinum. You won't get their paid products for cheap, but you'll get exponential value IMHO for every dollar that you're paying.

In no particular order of preference:

Michel Fortin - anything he shares about copywriting is rock-solid. His paid products are even better. I own all of his paid products.

Doug D'Anna - the only thing missing from his A-List newsletter is a price tag. Doug doesn't publish much but when he does, it's great content. His clients pay him $50K plus royalties per project... so obviously, writing a free ezine takes a lower priority for his work time.

Clayton Makepeace - Thanks to winning Clayton's contest last year and what I had bought before, I pretty much own everything that Clayton sells. I would recommend any of his paid write better copy-related products.

John Carlton - Go with his Simple Writing System. At this time, you also get (as a bonus) one of his most popular copywriting courses which sells for $300-400 by itself. SWS does a great job of breaking down alot of the core fundamentals like U.S.P. that 95% of other products ignore or gloss over.

For the light in the pocket, aspiring copywriters...

If you're looking at picking up copywriting education on the cheap, then grab Dan Kennedy's Ultimate Sales Letter and John Caples Tested Advertising Methods. Joe Sugarman's Adweek Copywriting Handbook is another one that I frequently recommend. Study all 3 of them... practice the exercises they give you and you should have a good copywriting foundation to build upon.

Hope that helps,

Mike