Explaining ideas better

by Tmat09
15 replies
I'm writing my first copywriting piece for my portfolio. In a few sections the idea I'm trying to convey isn't being voiced out well is there any resources or books to improve this skill
#explaining #ideas
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  • Profile picture of the author marciayudkin
    Try the "grandmother test" on it: Read it aloud to a grandmother - or a 10-year-old - to see what (if anything) they understand from it. Then revise and try again.

    Marcia Yudkin
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    • Profile picture of the author Tmat09
      Yeah, I will get my friend to read it as he is a writer with a lot of experience,
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    • Profile picture of the author natostanco
      Originally Posted by marciayudkin View Post

      Try the "grandmother test" on it: Read it aloud to a grandmother - or a 10-year-old - to see what (if anything) they understand from it. Then revise and try again.

      Marcia Yudkin
      I used this test when it came to delivering a campaign to my group of friends. Of course they made a mockery of me, but it's because I was trying to sell them the idea of creating a business off the back of dropshipping. They're all quite well off lol.
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  • Profile picture of the author Kay King
    When I get stuck in 'explanations' or details I go back to basics and outline the points I want to make. Then I being to expand on the point one by one. The formatting of your explanation can also help keep it on track (subheadings, bullet list, etc).

    Seems to help me focus and write in a more organized manner. Then, as Marcia mentioned above - have someone not familiar with the topic read your text and see if they understand what it is you are trying to explain.

    Unless you are explaining to a child I wouldn't use a child for proofing but an inexperienced adult would be fine. I'd be cautious about 'jokes'. Writing with humor can create effective copy but if the humor doesn't fit, seems forced or awkward, it can take away from the copy.
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    Our Grandparents were called to war. We are being called to sit on the couch - we can do this.
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    • Profile picture of the author Tmat09
      I know what you mean, it is tempting when you write your first few articles to use humor but the main thing to focus on is the reader and what they want to hear
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  • It can also help if you use an analogy or metaphor.

    Graphs or pictures can be useful.

    Copywriters tend to hate the phrase - "a picture can paint 1000 words"

    But sometimes it's true.


    Steve
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    • Profile picture of the author Tmat09
      This a really good idea actually, i don't really capitalize on this in my copy. Im writing a new piece that compares modern medicine to alternative. Now to see if i can find a good analogy for the arguments i have.
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  • Profile picture of the author max5ty
    Originally Posted by Tmat09 View Post

    I'm writing my first copywriting piece for my portfolio. In a few sections the idea I'm trying to convey isn't being voiced out well is there any resources or books to improve this skill
    There's usually always one reason why we have a hard time writing what we want to say...

    it's because we're trying to get all fartsy and cute and real "copywritery" (word?).

    I'm not a big fan of one of the comments about act like you're talking to your grandmother because I know my grandmother wouldn't know what a portfolio site is or even care...took a whole village to teach her how to use a flip phone. Sad to think about all the advertising wasted on smartphones when it came to her. Had we ran an ad past her for a smartphone we'd still be reworking the ads.

    Anyways...

    ever see a preacher start talking and suddenly their voice morphs into some whole different attitude? It's like they're suddenly carried away into another realm where they think they sound more preachery (word?) if they sound a certain way?

    It's how new copywriters are. They want to wow you and hypnotize you and use a writing voice that is from another world because that's how so and so does it...or they were wowed by a sales letter from somewhere.

    I'll admit it...

    there's a couple blogs I read and I wish so bad I could write like they do. But realistically I never will. I'm stuck with just being me.

    But it's worked out ok for me just being plain old me.

    So if I'm wanting to write something, and I suddenly go into another zone where I'm trying to sound really cool and wow the reader...I check myself...

    and I just sit down and write like I was sitting next to my favorite customer.

    Simple. Short.

    I've taken a 10-page ad and threw away 9 pages and then ripped that page in half and then crossed out everything but one sentence...and it worked.

    So anyways...as you can see...I can't seem to keep my posts short though.

    Keep it simple. Say what you mean. Don't try and be cute.

    People buy when they can understand something simple.
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    • Profile picture of the author wrcato2
      Haha... the Holy Ghost came down on that preacher now. I loved that part. But you are right Max5ty, keep it short and simple. Say what you need to say, get their attention through your title or headline, and keep them interested in what you have to say in words. Keep the copy conversational if it is a sales letter.
      You might want to read the dictionary of (your choice) and grow your words. Learn the lingo of the younger crowd this way you are in the know. You know?
      When I first heard the word "Sick," when I would have said "Bad" I had to ask what they meant by sick.
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    • Profile picture of the author Tmat09
      Thanks for the response,

      Yeah, I was writing like that because the course i did kind of led itself to this style of writing. Im based in Australia and when i look at the copy over here its really toned down and not too much flair.
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  • Profile picture of the author Princess Balestra
    What are superuseful transmissionstuffs, I guess?

    Big ole bubbles of way specific BETWEENSY that jus' wanna smoochie shit up.

    Whatevah alla the obsacles an' stoopid stuff IS kinda stops all kindsa whatevah happnin' ... hey, yeah, them ole BETWEENSY bubbles jus' wanna fill this zero place fulla SPARKY.

    Gotta figure all invention presupposes WTF -- else nuthin' moves, evah.

    So mebbe betweensy stuffs are necessity's delishest MUTATAHs.

    I say MUTATAH.

    You say PERT-HEART-OH.

    What I figure is the deal here is the gulf between what ain't kinda explainable an' tangibles evrywan can figure.

    So, yeah, less'n there be any kinda BETWEENSYstuffs, what we makin' shit outta, actschwlly?


    From anyplace to anyplace else?
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    Lightin' fuses is for blowin' stuff togethah.

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  • Profile picture of the author amjadshuvo
    Writing from the heart is the best magic of every writer.
    Words from the heart touch the heart and connect hearts.
    Connection and conversion are the main purposes of every copywriter.
    You will notice that every copywriter use simple words which most of the writer overlook. Another thing that I have noticed in their writing is that they push emotion in their writing consequently the words take the reader's concentration in spite of not having readers reading intention.
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    • Profile picture of the author Tmat09
      So write for people who have the same interests as you
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      • Profile picture of the author savidge4
        Originally Posted by Tmat09 View Post

        So write for people who have the same interests as you
        This would be a bit of a trap... maybe lean more to People with the same INTENT... and you couldbe on a better path.
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        Success is an ACT not an idea
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  • Profile picture of the author Digixhub
    Hello,

    Here are few content writing hacks to improve your skills.

    *Have a Plan
    *Write About The Things You Love
    *Find What Your Readers Want To Read
    *Create A Framework
    *Use Speech Recognition Software
    *Take A Break

    Thanks,
    DigiXHub
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