Hypnotic copy! DUH!

I personally think that a customer who has researched over the product and is WILLING to try a product, would definitely go through the entire copy in order to understand the benefits that the product offers.

The sales copy, even if it is not top notch, if it has glorified the benefits attained by using the product would convert the visitor into a consumer.

Hypnotic or not!!! It has to be appeasing.

I mean some copywriters trick or rather "hypnotize" prospects into buying stuff.

I really do not think that's a fair idea! What do you you think?

Some of the best copywriters on the planet promote hypnotic copywriting so this is a BIG question whether this actually is done or not. I haven't known hypnotic copywriting well enough. Just that it sounds like as if it's written just to get credit cards out of a person's wallet. Well is it fair or its not?

Building a reputation is most important.

It's unclear to me so I want people to comment.

The way I look at it hypnotic copywriting is the sort
of situation where the REAL reason a person would
buy your product is not something you can come right
out and say, because it's a hidden agenda the reader
wouldn't admit to himself, but it's the real reason people
will buy.

For example: few people would openly admit the are
lonely and feel friendless, yet they undoubtedly buy
products for which the hidden sales appeal is that the
thing will attract friends to you.

So it's sort of like slipping in the real buying appeal
under the radar, so the person can say "I'm buying
this for such-and-such rational reason" when really
they are buying for a thoroughly irrational reason.

You don't tell the guy who is looking at a sports car
"Buy this so you can feel better about yourself," you
tell him something else that leads him to the vague
conclusion that if he buys it from you he WILL feel
better about himself. So when selling it to the guy
you elicit the criteria he will admit to: speed, engine
size, trim, brand name, color and so forth. As he
gets more specific he gets involved in the decision
making process, and voila! he starts to feel more in
control of his life and does actually feel better about
himself, which is what he really wanted in the first
place.

"Hypnotic copy" is probably more of a branding thing than anything else.
So don't worry too much about it.



[

the term "Hypnotic Copywriting" if it wasn't coined by
Joe Vitale, has certainly been claimed by the guy.

The two books he refers to as the most useful for
learning to write in this way, aside from his own books,
are:

"The Robert Collier Letter Book" by Robert Collier
and "How To Write Letters That Sell" by Christian Godefroy.

The Robert Collier book is easy to get. The Godefroy
book not so easy to get, being out-of-print.

I'm just saying this because I define "hypnotic copywriting" in
terms of Joe Vitale's definition of it, which is a synthesis
of approaches found in those two books. Neither Collier nor
Godefroy advocate deception but both say that there is
often a hidden reason people will buy - the real reason -
but you have to approach bringing that reason into play
with care lest the reader grow skittish and put the letter
aside, which is tantamount to losing the sale.

Hi,
I think you're really asking is it OK to manipulate people. Whether it's hynopic or persausive or selling - there's a degree of attempted manipulation-
If you're not scamming them and are providing good value I see nothing wrong at all with that.

Let me quote Ziglar: Timid salesmen have skinny kids.

In sales, there are usually points in the conversation where a prospect
will ask a question or raise an objection.

If you know your prospect well enough... and know your product well
enough... you can often leapfrog right past the question asked or objection
raised by addressing the REAL core emotional desire they're not bringing
forward...

For example...

Prospect says, "how long does it take to get this done..."

You answer, "that's a great question.. and I think what you really want to
know is 'How do I know that if I get started today, I won't lose money...',
am I right?"

Prospect: "Yeah, exactly..."

The prospect doesn't want to be impolite or reveal his hand, so he couches
his question timidly and indirectly.

You see through that and deliver what HE REALLY wants to know.

The prospect is happier now and trusts you more.

How is that unethical? Simple answer is... it's not.

Even though it falls squarely under the sales rubric of "Jedi-Mind Trick".

Writing copy is arguably the LEAST effective form of direct selling there is...
because we can't get that direct feedback from our customer and have to
instead create scenarios with our words where we can recreate it.

NLP, Hypnosis, Core Influence, brand them however you like...

None of the above are tools of evil... they are simply tactical strategies for
climbing inside the mind of our customer and meeting them where they are
so that they are most comfortable giving us their money.

Being "The Hypnotic Copywriter" I probably should have replied sooner, but I just haven't put much time into the forums lately.

In my past, I was a hypnotherapist. Having seen the amazing power of persuasion that is hypnosis, I eventually decided to use it in my copywriting.

For me, it's not just a USP. It's part of who I am and what I do. My sales copy is filled with hypnotic phrasings and stories.

But as mentioned, you can't FORCE someone to buy anything. You can simply nudge them in the right direction, which I find hypnosis to be a powerful tool to do just that.

So, is it morally wrong? Nope - not at all. Like I said, you can't force anyone to do anything they don't already want to.

I don't think you'd know actual hypnotic copywriting if you read it -- which you probably
have.

Please give us an example of a sales letter that forces prospects to buy the product against their
will.

Rick

Didn't you guys saw the hype behind Arbitrage Conspiracy when it was launched the first time and all that manipulation going around by hyping up its reputation. The product didn't live up to its' promise even while some of the biggest names gave their testimonials. It all went bust. I call that "manipulation".

I've a dear friend who's a highly reputed internet marketer (not quoting him) and he stayed away from that launch. Most of you know him well enough.

If you make people believeyour false promises that's what I'm against.

They promised a get-rich-quick scheme is what most people write on some forums. They couldn't deliver. Maybe they did not have the infrastructure to handle it. Some folks were really yelling at this launch because they manipulated people into buying their product but couldn't deliver it's promise. This is what I've observed from reading the forums.

I wouldn't like to bad mouth anyone so please.. you already had me talking about one example and I gave it here. If there is going to be a hoo-haa-haa here, I'd rather ask the mods to close the thread.

I recently bought a backlinking report from our Warrior Forum fellow member (wouldn't like to name that person or give you a link as I am not sure whether its okay as per forum rules) and when I read it, it was plain simple stupid. I was being charged $7 for the report when it had no "substance" in it. I felt I was being ripped off. It gave a false promise when the matter was so plain stupid.

Maybe, the Arbitrage conspiracy product could be an excellent one this time around when they launch but what you guys actually don't realize is:

You must build your solid reputation by offering solid value even for free. You get solid reputation and soild response from people.

HELP - HELP - HELP!

You have to help people get better at themselves. Make people feel that you are there to help them and that they are not all alone sitting on the fence. There has to a movement in the positive direction within their lives through your sales offer and sales copy. Adding value is the objective and that's how you gain a rock-solid reputation.

For me, reputation is more a crucial factor to my success than money. I call it self-confidence / self-esteem.

Money can bring you only short term happiness.

In the long run, if you can't see your self in the mirror and say "I'm
beautiful" to your self, I doubt you've made the MOST of your life.
Likewise everyone wants to feel that charm about themselves in their own
lives.

So I really mean to say is "under-promise and over deliver".

If you can give away invaluable incredible information for free that may even costs a $1000 to a few deserving people who have a reputation and authority in the marketplace, you get a chance (a platform) to position your self correctly and build a STRONG rock-solid career for your self. Free ain't bad either.

Time is value but value is not definitely money. Money is a form of value. It's just one part of life. Not the whole and sole. Time once gone won't come back so I want to make the most of my lifetime. Likewise HELP your customers make the lives much better, easier, lighter, joyful and simpler.

If you are selling a product and people aren't buying it, it's because you
are failing to persuade people and make them believe what you are saying.

You have to realize that they have a "desperate" need for a product which is why they are buying a product.

Manipulation and persuasion are two different things altogether. They aren't the same my friends.

You can't manipulate people's confidence for a lifetime. Once you can, twice you can - not every single day. Some day the truth prevails & when it does, you are bound to fall deep down in people's eyes.

Reputation is everything in an online business and you know that deep down your heart. I call it self-respect / self-belief / self-esteem.

Manipulation and driving people with a positive purpose are two different
things. You can drive people towards "buying" your product positively or
you can drive people towards "buying" your product negatively i.e.
manipulating them. It's either of them.

Selling and buying are two different things. Even if you try to force a sale on a buyer, there are chances aplenty a person may not buy.

People buy because they want it, not just because you are selling it. It's the "WANT" which drives people to buy.

Your job as a marketer / sales copywriter is to make people buy WHAT THEY WANT rather than manipulate a sale which they don't need / want.

Ahem! you CAN'T manipulate a wise man can you? People are wise. They know what they are looking for.

You can't fool them.

Chris Ramsey is a hypnotic copywriter and I think he is one of those who could really tell us what hypnotic copywriting is all about. Thanks Chris for posting! Sounds really interesting after I started this thread! DUH!

Most importantly:

It's not the product, it's the experience that the product creates for the end user which is termed as value in a variety of forms such as leisure, excitement, ecstasy, joy, freedom, privilege, self-esteem, confidence, etc.

If your product over-delivers 'X' times the value promised and your sales
offer is great, the sales copy will work. But before that to happen there
has a to be deep driving "WANT" for the product. It's called attraction.

Attracting genuine buyers is like a magnet that completes and complements the other half that is missing to complete their whole existence. It drives people to be themselves and feel joyful.

A sales copywriter is a human being first, a salesman second & a copywriter third.

If you've an incorrect sales strategy, you're bound to fail. You've to have the right marketing mix.

Look, I can't justify what I feel because if you don't understand what I'm saying I can't say anymore. Neither do I need to justify.

I got a new spark from this thread which people won't be able to realize so soon. I got what I wanted. Whoaaa~~~~ You've to go through the thread to know exactly what I'm saying.

As Paul said, Hypnosis is neither good or bad. It's just some people misuse the power of it to do business.

TeamNirvana may be a rookie but he understands things even most pro copywriters don't.

First be a great human being, everything will automatically fall in place.

Justin: You require to read this re-read this thread until you are able to realize what I'm saying buddy. I recommend it buddy. Love, Ronak.

In one sentence: build respect at every step of your sales letter.

I've what it takes to succeed and I feel I will. I have succeeded.

P.S. No arguments. Be neutral.

P.S.S. This is NOT a debate going on here or to pull someone's self-image down. If you don't understand what I'm saying doesn't mean you have the right to blame or say I'm not right. You've to go through the thread to understand what I am saying if you aren't getting what I am saying.

P.S. I know what I am saying. Nothing personal. Respect everyone's opinion.

I just wanted to know what folks really thought about hypnotic copy?

Very few answers were accurate.

I believe a sales copywriters job is to "persuade (convince) buyers to buy a product" and not overtly push a sale while hurting long term gains along with reputation.

Collete, I was never here to blame, lambast and insult competent copywriters.

If you think so, I apologize even though I never did that IMHO.

I opened this thread to know some insights on hypnotic copywriting and share some insights about how people can really succeed as marketers. I thought it is completely okay to learn and share something with people.

BTW, Collete please use a better alternative for your skills. Mind you no more insults.

What I learned is hypnotic copywriting can be used in a positive manner by using triggers that target a "sure" buyer. This way we can help people who really & desperately want help.

Paul, If you can't accept me then it is you who has a problem. It isn't me. It's you.

I really don't have any problems with you. People who can't accept other people are one's who can't accept themselves.

If you can't understand something that's because you don't realize certain things.

And who cares what you think about me Paul? I really don't care what you think about me or whether you believe me. You are still a stranger and I won't take any of your insults again.

I am not here to insult anyone. Did I blame or insult anyone? NO. Not at all. Stop taking this thread down the road. I am here to learn and share.

PAul, You are NOT allowed to post your personal opinions and personal decisions about me on this thread. You're insulting me publicly. I did not ask you for your personal decisions with respect to me in a public forum. Mods, please take a note of this immediately.

Paul, I am not here to listen to your berated judgments.

I just asked for views on hypnotic copy. I am shocked at your response & exaggeration Paul and Collete.

Just because I stand to disagree with your views you started insulting and blaming me.

Paul and Collete, there is no rule book that says "just because Paul & Collete think they're competent copywriters I've to agree with each of their beliefs".

I asked a question and people replied an answer. If you're not interested, please don't comment. No one's forcing you.

Ignorance never yields results. That's the truth.

There was a purpose.

I achieved my purpose. I realized how to use hypnotic copy effectively in the most amazing way and still be ethical at the same time. Its true some people "manipulate" / "try to control" their buyers in desperate search for tons of sales. I believe in generating money with confidence & respect.

You are special in your own way and so am I.

I have the right to agree and choose what to believe and what not to believe Paul & Collete.

You think you're a competent (self-proclaimed) copywriter. I really don't believe every word you've to say. I just believe what I want to. I've every right to do what I feel is best.

Collete, you ain't no Jesus either. Stop behaving like children from kindergarten accusing me of something or the other which isn't happening either by me. It's so easy to blame other people when you don't understand what the person is saying and not take responsibility for your self.

If you feel offended easily, that means there is something terribly wrong with you.

I love this forum as much as you do.

I am here to contribute to this forum while learning a lot from the WAR room. Not to believe every word you say.

Rest in Peace now, Dear Hypnotic Copy!!!

You cannot post your berated comments and opinions about me in a public forum. Why do you've to get personal?

Did I say what I feel about you as a person ? There are manners. There are rules of the forum. Never abuse anyone's self image in public. There's a saying "Washing dirty linen in public". You're just doing that. If you've something to say ABOUT ME, please PM ME. You're not allowed to post your opinions about me.

I asked Mods to close this thread so why did you post on this thread even after I warned you to not post here. You could've PM'd me. I will answer you in private.

You feel its nonsense. I feel it makes perfect sense.

Paul, You can't talk about what everyone feels. Everyone does not agree with every single thing that you believe.

I asked a question. People replied. I got to know what I wanted. Matter over.

Collete, I said "I respectfully disagree with you Collete". You feel offended. LOL.

I am amazed that you've taken offense so early. I didn't mean to offend anyway.

Collete, I didn't agree with your meaning of manipulation. Better still, use the tool I gave you. I do not think of you as a enemy either.

How Many NLP Patterns Can You Find in This Post?

Chances are, you've heard a lot of wild stories about hypnosis. You've watched movies with slimy suspicious characters waving gold disks in front of their patients and telling them, "you are getting verrrryyy sleeeeeepyyyy . . ." Maybe you've heard or seen a hypnosis stage show where people crowed like roosters and did funny, silly things. You're appalled at the power seems to have . . . and you don't want to be manipulated yourself.

Do not be afraid, young grasshopper.

I suspect you've heard lots of wild hypey claims by copywriters who claim they use NLP in their salesletters to suck money from prospects like a vacuum on steroids. Or you read the Mind Power section of the Warrior Forum and see people exchanging information on self-hypnosis tapes. Or you've seen the WSOs and people such as Steve Meade on self-hypnosis. You naturally wonder if that if self-hypnosis is so effective that maybe so is hypnosis done to one's self.

Ah, but you're protected from harm by your moral and ethical principles. You're protected by your self-image.

Maybe you've read the NLP section of Mario Veloso's book and so you're wary of another writer using that information to make you buy something you don't really need or want. Or you've heard of other copywriters using embedded commands. You may also wonder how you can compete with such writers using them in their copy.

Just understand that everybody's mind contains violent and unsocial impulses and desires. Because you're adult, you've got them under control. Nobody can make you do something you'll be sorry for.

Hypnosis have a long history. Of course, charlatans have used it or its trappings to try to manipulate or to con people who don't understand it.

Yet hypnosis has been approved for medical use for about fifty years. NLP has helped many people since Bandler and Grinder first introduced it. Dr. Milton Erickson cured many people who other psychiatrists had given up. So it has tremendous power for good.

Of course, you have to choose for yourself whether to use it in your copy or not.

As you think about it, you'll remember that everybody who pays attention to an advertisement is to some degree interested in it. If they determine the product is not right for them, they won't buy it. They will buy it if their emotions in favor it are higher than the reasons against buying it. A decision not to buy is still a decision with far-reaching consequences. If they need that product or service and you let them get away without buying, you did not do them a favor.

I don't know if you've ever read Mark Twain, but he's one of my favorite authors since he grew up in Hannibal Missouri which is also on the Mississippi River and only a little ways up north.

In one chapter, his tyrannical Aunt Polly forces him to white wash a fence as punishment. Yet he's very clever.

When another boy comes by, Tom acts very happy and enthusiastic to being white washing the fence. He's so totally congruent in body and voice that the other boy is so convinced that fence white washing is actually fun and not hard work, that he actually pays Tom for the privilege of taking over. He's happy to do so.

It's amazing what Mark Twain knew about NLP a hundred years before it was invented.

The final scenes of the book take place in caves in the bluffs of Tom's little town and are quite an adventure.

My little hometown of Alton Illinois had river bluffs too, and two caves -- Spring Cave and Dry Cave. I used to enjoy trying to go as far as possible into both caves, though of course eventually it was scary without equipment.

And I never dared to swim in Blue Pool which is a body of water at the bottom of the bluffs, reputed to have no bottom. Some people have drowned in it, so the owner blocked it off.

Although I never swam in a bottomless pool, I am a strong swimmer and have enjoyed many artificial pools, various oceans, seas, lakes and river, including the Mississippi although it does have a very strong current that cannot be swum up against.

Just a note, for those of you who know who the writer James Joyce was. He is a darling of high literature because he wrote a very difficult style known as stream of consciousness.

James Joyce had a daughter who had schizophrenia.

I have read letters written by psychotics (in my day job), and it is fascinating to see how they get on a topic, such as their particular obsession, for a few sentences, but then in mid-sentence will skip to some piece of current news they obviously just saw on TV. It's like an old-fashioned phonograph needle skipping out of one groove to another.

So one day James Joyce was introduced to the famous psychiatrist Carl Jung and asked him, "What my daughter writes reads a lot like my novels. What's the difference?"

Jung said, "You're swimming. She's drowning."

Obviously while you're sitting in front of your computer, you open another tab in your
browser, log in to your Pay Pal account and SEND ME ALL YOUR MONEY!

When you send me all the money in your Pay Pal, you'll get a nice warm dreaming feeling
of high self-worth and self-esteem.

One small part of you resisted this suggestion, and yet the part of you that fears missing
out and which knows it's right, moral and ethical to provide value for value received, is
grateful for this lesson in NLP copywriting.

Because Twain understood that with the right words, even 19th century boys could be persuaded to pay to perform a chore they'd normally hate.

Now you see that there's much more than you can learn about both hypnosis and NLP.

Obviously, they're deeper than you realized, but you can learn to swim.

And as a writer, thinking about science fiction writer Poul Anderson's advice to always include at least three senses in every scene helps you understand the significance to your own copywriting.

Clearly, there's no reason to fear hypnosis and NLP anymore. (Outright lying is another story.)

Sometimes power can be abused - especially if left unchecked. When you think about the use of hypnosis and NLP in copy, you can probably see why some people worry about this.You recognize that there is a potent technique in use, and this makes you wonder how people might be tempted to exploit it - and you don't want to see it misused.

Copywriters who use NLP patterns in their sales letters can appear to dabble in the occult. We've all heard the notions of copywriters using hypnosis to compel people to buy products against all merits, but most of us realize that these are exaggerations.

A copywriter's job is to persuade, which means that they have a duty to their clients to present the product in the best light possible. Copywriters who refuse to do this in effect betray their clients.

The more you look into it, the more you see just how many people argue that all persuasion must be ethical. Who are we to say that NLP and hypnosis have no room here? You probably agree that maintaining a sense of ethics is important, and this knowledge causes you to think carefully about balancing your duties - to your audience, and to your client.

As you think about this, you appreciate how important it is to do a good job.

Telling the truth is usually valued as a virtue. We know that in advertising is no different - and it's this belief that lets us be ethical in our persuasion.

You know that those of us who tell the truth in our ads enjoy not only better reputations, but better successes as a result. To achieve this, we need to produce work that we can be proud of.

It follows that all honest copywriters need to ensure that their copy indeed converts as well as it can.

Successful conversion rates are all about closing as many sales as possible... and what the people who get these sorts of results know is that it isn't easy. You know yourself that it takes dedication to the craft.

It's this dedication that leads many truly committed copywriters to pursue all ethical channels to close the sale, even if they may appear unsavory to the layman.

Just realizing this by itself means that you realize something important about the use of NLP in copy, and you understand that acknowledging it can get you to see the real truth about this subject.

Thanks a ton for realizing after a long thread that I indeed know what I am talking.

People are wise. Not fools. When you observe this thread with a sharp mind, you'll find many clues as a marketer.

Yeah! I am a winner!

I am a strategist. I know what I speak.

I am the best and I know it. If some people are really oblivious to who they really are, I can't help it. Ignorance sucks big time. Ignorant people suck more. LOL.

Learn to be neutral folks - nonjudgmental! It will help you realize quite a few things about your own self. You'll learn to respect everyone (only for those who don't know just that).

Awesome support for me! That's double ice-cream for me! Whoa~~~

Thanks Rick and GHyphena!

Love you TONS and TONS!

Regards,
Ronak Shha

Many times we see that people don't do what is best for them, even if the product has the right copy, guarantee and so on..

Therefore, personally, after going through Frank Kern's Mass Control home study course, I don't see nothing wrong with it... since the person who isn't interested in your product probably isn't going to visit your page anyway

Igor

Rightly said, Terra.

I presume that so called writers here or elsewhere do have the tendency to cope up with people who do not wish to be Hypnotised. And, to perceive it online, is a risk to be taken.

As a member already said, no matter what the approach is, if the reader is not well inclined to what the copy is asking him to do, will never do it.

There is always a "close" button, not invisible, of course.