What do you think?
Is hypnotic copy an ethical way to sell your products and services to customers?
I really think convincing people naturally that they are doing the best thing by making a purchase is much better than using hypnotic copy that rips a customer of his/her money.
Conversions are often low because the site owner targets prospects who may / may not buy. Whereas if you target customers who would definitely buy, the conversions would be higher. Your sales offer & sales strategy makes all the sense in the world when the copy is perfect.
If you use hypnotic copy for the right customer, that's okay. I'd still be skeptical to trick people out with all BS hypnotic copy.