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MAKE MONEY ONLINE - Make More With Storytelling

by Mabu Map
10 replies
Hi guys!

If you want to increase your conversions
If you want to make more money online
This is something that you should pay attention

If you are simply promote your products by
telling your prospects about the features or the benefits of the products,
it's not enough because there are a lot of people out there are doing the same.

What you wanna do is to tell a story to your prospects
and that story must relate to your product/service that
you're trying to promote.

A good story could be a powerful weapon that hit to your prospect's emotions
And that's it, we, human being buying things most of the time
we buy base on our emotions. We don't just buy what we need, we buy what we WANT.

When i applied this i could see more sales are coming
I hope you found this useful

Linh
#make #money #online #storytelling
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  • Profile picture of the author Digital Solver
    Yes, storytelling is a great way to sell. Stories are powerful tools to engage readers, but to tell a really good story you need to focus on several things:

    1. Emotion - If you write a story that has no feeling behind it and it doesn't provoke any feeling in the reader, then it isn't going to get the engagement results that you want - it is vitally important that you hook the readers in with an emotional pull - this could be anything from the basic happy and sad, to some more complex emotions: greed, ego, jealousy, pride. Whatever you decide to write about, make sure you are strongly provoking an emotion in the reader.

    2. Relatability - another thing you want to pay attention to is how relatable your story is to the reader. For example, If you are trying to write a story that pulls at the emotion of sadness (maybe it's an origin story), don't write it about a billionaires son because in the mind of the reader, the billionaires son hasn't gone through the same hardships that the reader has. Write instead about a rags to riches kind of scenario that your reader can identify with and see themselves reflected in the character.

    3. Story arcs - it is important to understand the DNA of a good story if you want to be able to write a good story - so it may be prudent to spend a couple of days learning about how good stories are written. I mentioned earlier the 'Origin Story', which could include the 'Rags to Riches' trope, or you could learn about the highly effective 'Hero's Journey', a very well known archetype of a story arc. Knowing these tricks that writers have been using for centuries will transform your writing to become incredibly engaging.

    4. Cliffhangers - another little trick that writers use are cliffhangers. Fiction authors use these at the end of chapters and TV drama writers use them between episodes. They are a device used to totally hook your reader so they can't wait to see or read your next episode - you'll be in their mind for longer than just the period during which they are reading your content. Which as an email marketer you should want - every time they think about you it is like having another touch point - one you didn't have to work for, one that they implemented by themselves. And you can carry this on for multiple 'episodes'. This is one of the reasons why well written TV dramas have 'super-fans'. Now imagine the power of having your own super-fans.

    5. While it is all well and good knowing how to write a good story, we are still digital marketers after all, so knowing how to implement stories as part of your strategy is also incredibly important how to implement as a sales strategy. My favorite way of illustrating how this might work for an email marketer is the famous 'Soap Opera' email sequence. Look it up on google - there is plenty of information on it - it is too long to go into here but the general gist of it is to emulate a television drama with the arcs, the cliffhangers, and the emotional pulls - so if you are serious about using the most engaging form of marketing, storytelling, then get yourself over to google and searching for 'soap opera email sequence'.

    6. The final tip is that this isn't exclusive to email marketing, if you are a blogger you can do it on your blogging platform, if you are on IG, then you can do the same thing with stories, or on YouTube you can do a series of 'Soap Opera' style videos - the creative opportunities are endless!

    Best of luck.

    Signed:
    Digital Solver
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    • Profile picture of the author Oscar K
      Originally Posted by Digital Solver View Post

      Yes, storytelling is a great way to sell. Stories are powerful tools to engage readers, but to tell a really good story you need to focus on several things:

      1. Emotion - If you write a story that has no feeling behind it and it doesn't provoke any feeling in the reader, then it isn't going to get the engagement results that you want - it is vitally important that you hook the readers in with an emotional pull - this could be anything from the basic happy and sad, to some more complex emotions: greed, ego, jealousy, pride. Whatever you decide to write about, make sure you are strongly provoking an emotion in the reader.

      2. Relatability - another thing you want to pay attention to is how relatable your story is to the reader. For example, If you are trying to write a story that pulls at the emotion of sadness (maybe it's an origin story), don't write it about a billionaires son because in the mind of the reader, the billionaires son hasn't gone through the same hardships that the reader has. Write instead about a rags to riches kind of scenario that your reader can identify with and see themselves reflected in the character.

      3. Story arcs - it is important to understand the DNA of a good story if you want to be able to write a good story - so it may be prudent to spend a couple of days learning about how good stories are written. I mentioned earlier the 'Origin Story', which could include the 'Rags to Riches' trope, or you could learn about the highly effective 'Hero's Journey', a very well known archetype of a story arc. Knowing these tricks that writers have been using for centuries will transform your writing to become incredibly engaging.

      4. Cliffhangers - another little trick that writers use are cliffhangers. Fiction authors use these at the end of chapters and TV drama writers use them between episodes. They are a device used to totally hook your reader so they can't wait to see or read your next episode - you'll be in their mind for longer than just the period during which they are reading your content. Which as an email marketer you should want - every time they think about you it is like having another touch point - one you didn't have to work for, one that they implemented by themselves. And you can carry this on for multiple 'episodes'. This is one of the reasons why well written TV dramas have 'super-fans'. Now imagine the power of having your own super-fans.

      5. While it is all well and good knowing how to write a good story, we are still digital marketers after all, so knowing how to implement stories as part of your strategy is also incredibly important how to implement as a sales strategy. My favorite way of illustrating how this might work for an email marketer is the famous 'Soap Opera' email sequence. Look it up on google - there is plenty of information on it - it is too long to go into here but the general gist of it is to emulate a television drama with the arcs, the cliffhangers, and the emotional pulls - so if you are serious about using the most engaging form of marketing, storytelling, then get yourself over to google and searching for 'soap opera email sequence'.

      6. The final tip is that this isn't exclusive to email marketing, if you are a blogger you can do it on your blogging platform, if you are on IG, then you can do the same thing with stories, or on YouTube you can do a series of 'Soap Opera' style videos - the creative opportunities are endless!

      Best of luck.

      Signed:
      Digital Solver

      This is a great post, as was the OP's original post. I have read the thread and think I will find it very useful.


      I have a question:

      Assuming that a story was written which contained all of the above elements vital to a good story being told, but that story was contained in the writer's head only, how would that writer then be able to transform that story into tangible form?

      The writer didn't intend to write a story, creative writing isn't normally their thing, but the story wrote itself. Characters, plot, compelling subject matter, drama, suspenseful ending. A story which was emotionally involving and interesting.

      The writer could easily rewrite the story but it would be lacking in the immediacy and authenticity and precise dialogue, and maybe important elements of the one which the writer composed in their heads some while ago.

      If it would be an uphill task to do such a thing, then how might a writer, who normally would be doing writing of a more technical and persuasive sort, prevent this happening again?

      Writing it down might be distracting from the story being told.
      Speaking into a voice recorder ditto.
      The writer doesn't expect this to happen again, but would like to be prepared if it does.


      Thanks for listening and I look forward to any useful suggestions as to how thoughts can be put down without the putting down distracting from the thoughts. Have they not invented a machine for that yet?
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  • Profile picture of the author 2020Noob
    wow! what great advice! thanks
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  • Profile picture of the author The Content Unlimited
    Couldn't agree more. Storytelling is the best content marketing tool that instantly grabs the attention of potential customers. It is a great practice to get conversions from your content.
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  • Profile picture of the author ibramster
    Story telling is an essential component as it builds a bridge between the writer and the seller. This bridge builds trust, an essential part of any sale or action required to proceed.

    This bridge is built as the reader can relate to things and situations in the story. They see the writer as someone that understands them and what they are experiencing.

    In this example the story would be about how to develop trust and build a bond between seller and customer. How the seller went on to just write letters to his readers. These letters (not much of a story this, but it gives you an idea) then go on to build a bond. A bond which creates buyers, not just one time buyers but loyal customers.

    It is a method that is gaining favour with a lot of email marketers in the UK and is filtering through to copy writing as well. Just tell a story like you were writing a letter to your mum.

    I use, and have successfully shown others how to use a 5 step formula to structure their story and it relates exactly to AIDA. Here it is...
    Introduction - Attention
    Short story - Interest
    Presentaion - Desire
    Close - Action
    REHASH - consolidate the sale

    You can see it has one extra bit, this is where the emotional decision to buy is supported by a logical decision and so makes the sale firmer and less likely to cancel/ask for a refund.
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    fastbusinessgrowth4u.com Direct marketing coach and guest writer. I write content for you and we split 50/50 any sales that happen. PM me to see if we can help each other.
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  • Profile picture of the author Poprugan
    Story telling is a good way to make your would-be prospects hooked up to the product you are selling and at the same time, there would be higher chances that they could order more products aside from just one product that you are selling.


    Even if just a small fruitful review with a powerful voice that can attract viewers or just a story written that is catchy can make many more would-be prospects.
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  • Profile picture of the author myob
    Stories can be injected into every stage of the sales process. For example, with the AIDA formula, tell a story to get Attention, tell a story to arouse Interest, tell a story to enhance Desire, tell a story to motivate into Action, and additional stories may be given about product/service testimonials. People really do love to read, hear, and see relevant and engaging stories
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  • Profile picture of the author JonUnder
    Very interesting idea, didn't think about it. You should definitely try.
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  • Profile picture of the author Princess Balestra
    Whonce upon a time there were a HORSE.

    She said, "two options gowin' on here, Sweetiepoppet. Eithah you ride my ass out noplace ... or speak to me heartsy so's we figure where this legendary adventure could discovah a horizon beyond all ULTIMATE ... an' we coast on ovah to that sweet spot togethah."

    So the guy in the chaps rode the horse out noplace.

    *END*
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    Lightin' fuses is for blowin' stuff togethah.

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  • Profile picture of the author Radcliff
    Storytelling always works while selling products but it should be totally relatable and engaging for it to actually work.
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