Initial Copywriting Strategy
I work for an E-commerce company providing a range of criminal record and background screening checks as a Customer Experience Manager doing general customer service. I am an English graduate and I've been discussing with the MD designing a role for myself as company copywriter. I'm knowledgeable in the industry and we have SEO software so the copy itself isn't an issue. I was hoping to pick peoples brains to see if there was any initial strategies that people would deploy when starting a new role like this?
I've already carried out an analysis of the companies tone of voice, and have developed a suite of training to refine and standardise this company wide. With this in mind, I've stated that the first task would be going through all the existing copy and bringing it up to the same standard. Any other insights or ideas would be greatly appreciated.
Thanks in advance!
I really hope you are having a super day
LIKE my Facebook Business Page
Lightin' fuses is for blowin' stuff togethah.