Should i write about copywriting topics?

What is a 'copywriting topic'? A thread that might help is


https://www.warriorforum.com/beginne...r-started.html

Yes, agreed ^. If by "copywriting topic" you mean "write about the craft of copywriting to establish authority," I'd say no - better to practice writing actual copy first. There are a number of helpful threads in this site to help steer you there (as well as some good paid courses to help fast track it, if you're interested in that route.)

IMO a client (on Upwork or other "starting out" sites) is much more likely to hire you based on a sample that's relevant to their specific project than based on links to articles about other general copywriting topics...

That would depend on what you actually have to say. I mean, which topic you choose and how much authority you convey.


A "How I increased a website conversion rate from 2.4% to 9.3%" is a copywriting topic that would get someone like me (business owner) interested in you.


If I get to see that piece of content.


So, if you're good at SEO and have money for advertising and have the experience (or the knowledge), go for it.


I say 'or the knowledge' because the topic can be changed to "How to increase a website conversion from 2.4% to 9.3%" without total loss of credibility or authority.

Yes do write about copywriting topics so that fellow budding copywriters have some knowledge about the domain.

That means you aren't one yet.
No. Don't write about copywriting. Wait until you have some expertise. Right now, you would just be letting potential clients know that you are just starting out the learning process.

Write to sell something. Anything. That's practice. Eventually, your training will pay you, and then you will have something to write about.

Get a few clients for free. Don't charge them. Practice. Study. find successful ads and see what makes them work.

Then, when you have unpaid clients that are getting results, you'll have something to bring to the table. Evidence, testimonials, proof you know what you are doing.

I'm not a copywriter. I'm a salesman. But if I were just starting out learning about how to sell, and wrote articles about how to sell, I would just prove that I don't know how to sell yet.

Anyway, I hope that helps you.

Whenever I see Claude post in a sales thread, I automatically assume it's worth paying attention to. So I'll add my 3 cents to this topic and try to pick up where he left off...


No, it isn't necessary to write about copywriting topics to land a client.

I won't tell you it's a bad idea, but it's certainly not the most productive way I've found to attract new clients.

In fact, I've written dozens of copywriting articles on my blog, and so far it's helped me land a total of one (1) new client. And even that was an unexpected event. Fortunately, for me that was never the intent of my blog anyway (it's mostly just a creative outlet to give my ADHD someplace to go on my off days)



But the real flaw with your question is, you've barely even begun your education and you're already wondering how to land a client?

What will you do if you actually land a client and have to prove your skills in the real world?

It's a bit like a puppy running out the door to chase a car down the street. If he actually catches the car... Then what? (most puppies don't think that far ahead)


Now if you're actually referring to "content writing" (instead of copywriting) and your potential clients own copywriting blogs, then it might be a good idea to build a portfolio about copywriting topics.


But if we're talking about sales copy, and you'd like to keep a client longer than 5 minutes...

Better you should focus on getting some real world sales experience first, then learn to write copy, before looking for a client.

At least start with the basics, like...

Understanding salesmanship and the difference between features and benefits

Understanding target markets and consumer behavior in general

Learn how to target the right markets for different offers

Learn how to identify a big idea and a good hook in a product, and how to connect that with what your market already wants


Then you can start learning to write headlines, opening ledes, offers, guarantees, calls to action...



Once you learn the basics, then it's time to use your copywriting to actually sell something in the real world.

Pick something to sell. It can be your own product or an affiliate product, or it can even be selling your copywriting services to your potential clients.

Then based on your understanding of everything I just mentioned above, write your copy and test it in the market.

This is your real training ground because the market won't hesitate to let you know if your copy is any good.

If it sells... then it's good

If it doesn't... then it's not, and it's our job to figure out why not. (wrong market? wrong message? wrong medium? bad timing?)

Once we get some results we look at the numbers, make adjustments, and test it again (rinse and repeat) until we get some acceptable response rates (or until we decide it's not worth it and we move on to something else)

After you have a couple winners under your belt it's a whole lot easier to attract more clients. Sometimes they even come looking for YOU.


Bottom line... If you're looking to land some copywriting clients, my best advice is to learn some basic salesmanship and copywriting first. That way when you do land some clients you have a better chance to keep them for a few years.



And if you still want to write about copywriting topics... Once you've sold something through the written word you'll be able to write better articles about copywriting. Articles with more genuine authority and authenticity behind them, because it will be something you actually know about.

Yes it would...

When I was a young copywriter I was competing to land this one client... and my competition had written a book on advertising. I hadn't.

He got the job and I didn't.

His book gave him authority.

On another occasion, I got the client because the old ad guy put typo's in the ad.

Just between you and me, I also put a typo or two in the ads I created, but he didn't notice because my copy was so long. But he got more business from my ads than the old guys.

Just thinkin.
Linwood.

As someone who is right now finishing up creating a course on how to prevent typos, I would love to see that evidence since I already have so much evidence to the contrary.

Thank you.

Marcia Yudkin

Thank you, but increasing retention is beside the point. If I remember the typo and decide not to buy from such a sloppy company, how does that help sales?

I would like to see evidence that typos improve sales.

Marcia Yudkin

To land a Client? Probably not. However as a Copywriting Student there's nothing stopping you from creating a site where you share what you're learning. Providing it's solid information/knowledge it could be a good idea. Don't quote me on that though -- it's just a thought.

P.S.
The domain name (and countless others) available is: CopyNewbie.com

A Person doesn't have to be an "expert" to write a book/product review or summary ... And providing valuable step-by-step/how-to information as well could be a winning strategy IMO.

Think so, I also did it on my site.

I tried to find that evidence, but instead I found studies showing the opposite.

Here are four of the recent studies I found:

In studies by University of Michigan linguists Julie Boland and Robin Green that asked respondents to rate how desirable someone would be as a housemate, applicants who sent emails riddled with typos or grammar flubs got lower ratings than those without writing errors.

At the peer lending site Lending Tree, loan requests containing spelling mistakes were less likely to attract funding.

In a UK survey of 1000+ adults, 59 percent said bad grammar or misspellings stop them from buying from a website, most saying they wouldn't trust the company to provide good quality service. Others said online bloopers evidenced carelessness or unprofessionalness.

When SurveyMonkey asked 1000+ American adults if mistakes on a website would make them think twice about buying there, 85 percent of Millennials said yes.

Again, if anyone knows of genuine evidence that typos or other errors improve response, I would love to see it. And by the way, the proofreading course for which I did this research is now finished: Proofreading Hacks

Marcia Yudkin

No bad grammar or poor punctuation doesn't sell.

You'll look like an idiot and a hack that is working out of their moms basement.

Haven't seen any fortune 500 company or any other fortune whatever use bad spelling to get where they are.

The whole thing about bad grammar is just a headline that grabs attention and sells some idiot that is still sitting around looking for another shiny thing that leads them into a whole different few days of exploring more bs while they sit on their rear waiting for the right idea to launch their thing.

Nonsense.

Hopefully I used proper
punctuation and grammar...

@Tamim,
I would say it is necessary to write about the copywriting topics. When we write the copy, we are given the topic by the client. Make a little research on copywriting, prepare your efficient portfolio, and offer your services on online marketplaces like Fiverr, Upwork, Freelancers.com, etc.
All the best

Hello,
If you're a Copywriter the best thing is to find a niche. What's your niche? with a niche you'll be able to find a good focus and locate your clients more easily. Additionally, you also need to write a lot just about anything to train yourself and mind about copywriting.