Typically I would walk a client through each step in the framework over the course of a 60-minute phone call, being careful to point out why we chose specific verbiage and how it all plugs into their marketing strategy. But I get the sense this client would prefer a one-page email that summarizes everything in broad, general terms, and anything that takes more than 5 minutes of his time would be seen as excessive.
In my mind we're selling him a puppy, something he will have to take care of and pay attention to. It seems he views our services more like an HVAC system, something that will work fine if it is installed correctly and won't have to be replaced for 20 years.
So that's the conundrum: Do I craft a framework robust enough to withstand years of neglect and cross my fingers he won't misuse it and get mad at us, or do I convey to him how the framework is meant to be adjusted and adapted over time and will require his attention and energy? I don't see option B happening on any meaningful level. Fortunately he has assigned a manager to liaise who is far more interested in the nature of our work, but the client still needs to give final approval and this is the part of the process I see becoming a challenge.
I'm grateful for any help or input the warrior community can provide.