it is all formulas, templates, fill in the blanks...storytelling, the Hero's Journey, and all that jazz...
There is a lot less THOUGHT going into copy today and probably because they aren't taught to think.
So, I'll call this PREMEDITATED Diztraction, the use of brain neuron, click-whirr, RAS bypassing, reptile brain targeting to get results, without boring the bejesus out of your reader. OR
Monkeys without money can't buy bananas. So, find the ones with the money, and the hungry ones at that, and get whatever you want, quickly, easily and almost effortlessly.
Or as John Prine noted (rip, missed greatly)
"you can climb the highest mountain,
touch the moon and stars above
old Faithful's just a fountain"
And the rest is history...