All the ideas can be good. It takes experience to know when to use what method for your headline.
A headline can take your copy from zero to hero...it can make or break a piece you're advertising.
So, here's a method you can use if you're stuck...or unsure...or need an idea that maybe you haven't tried.
This method will work every time. It may not always be the only method that would work. But it will work.
It's called the 4 U's:
Urgent, Ultra-Specific, Useful, and Unique
The more of the 4 U's you can put in your headline, the better.
A. Does your headline have urgency? "You need to read this now..."
B. Is your headline ultra-specific? "Back Pain Sufferers..."
C. Is your headline useful? "Your back pain gone in 3 minutes..."
D. Is your headline unique? "Bob, a circus performer..."
So, when you write a headline, look for the 4 U's. The more you have the better.
No, I didn't invent this.
Yes, I think it works!