[URGENT] Read this...

I think Marcia has touched on a key element regarding urgency.

Most of you will be familiar with the Robert Collier dictum about entering the conversation already taking place in the customer's mind. I would suggest that urgency is a result of having an intimate understanding of your market and knowing the exact buttons to push.

Anyone can create scarcity by limiting the time, the price, the availability - but urgency happens when an offer is so precisely aligned with a prospect's desires they can't help but respond. It speaks to who they believe themselves to be. It becomes their idea.

One clue is that if you have to include the word "urgent" in the offer, you haven't got there yet.

A juicyness of fyooture, which you already got part figured, that kinda sits in your imagination as an all-purpose swat 'gainst what you don't wanna, an' snoopsies deep on cush stuffs you seen worked in the past.

Stoopid thing is, copy points forevah toward comfort zones.

Yanno, alla the stuff we should be bustin' outta so's we can revolutionize our lives, move forward, an' mebbe grow hairs on our butt cheeks packin' Robbins stubble verve.

Bcs life is fulla difficulty zones makin' what you wanna do less kinda doable.

In Disney movies, impossibly sentient cartoon animals magic alla the strife away.

But down here on Planet IRL Braino, we wanna see our tomorrows transform our story so far into sumthin' says we done good, mostly.

So what is neatah, greenah, easiah (etc) 'bout noo stuffs gowin' on that makes you wanna leap in their direction to discovah more depth, warmth & innah light gowin' on downhome in your vulnerable miraculature?

Those are my thoughts rn, an' I would wanna add how I trooly lookin' forward to 3 things later -- so urgent, I gotta do 'em ... an' so indispensible, I will always claim 'em ovah mopin' around or figurin' unnecessary stuffs full sumone else's timer.

1) I shall, with humility and radiance blended best I can mustah, Yogah out for 30 minutes in a soul-stimulatin' mannah.

2) I shall, bcs I cannot prevent musself, nibble a whole buncha olives I got from the store, merely for the romance value.

3) I shall, thanks to my capacity to devour emergent hoomanity, read sum neato stuffs of an inspirational natyoore.

This way, I may widen out a little in ways that make me more useful to anywan askin' me to write stuff out.

I love reading your comments. You're always full of useful stuff...

however, I disagree with you on this...and I may be reading your comment wrong.

You can create urgency without limiting the number or time...it's what we do.

Often, I need to create urgency in my sales piece by telling the reader about something that is very important...something they might not have known or thought about. I need to teach them how urgent what I'm saying is.

If I"m selling a new "wonder pill", I may tell them that there's a reason their leg is swollen...and it might be more serious than what they thought. It could be a blood clot, or it could be the early signs of diabetes. I need to let them know that what they're experiencing is more serious than they think...and I have something that could save their life.

Or, if I'm doing a financial piece...I can warn them about a coming market collapse and how they can avoid it...I'm telling them this is urgent and they need to take action.

So, I don't agree that urgency can't be created. Often, the urgency that a sales piece talks about is something new to the reader.

So just my thoughts on not being able to create urgency

Well, that's an interesting concept.

However, I will say if you're on a date, you already made the first sale. You sold yourself. The "in the sack" thing would be the upsell...or maybe the downsell (depending).

We all have friends that never get a date, but they have their eye on someone. We're like dude (or whatever you call them), just ask them out. You won't know unless you ask.

So, I'd say if you're on a date, you made your first sale and now you're into the whole nurturing thing...

auto-responder type stuff. It's the jab, jab, jab, punch thing. You teach, teach, teach, and then throw the punch (ask for a further sale). It's what we do with the whole email concept thing.

If you were trying to get the woman you eluded to on a date...and you said things like, "Hey, I know you like Larry too, and that's ok, and if you find him more attractive then hey, you know, I'm not going to be pushy, but maybe if you go out with Larry we could still talk"...

That girl would think you were a little strange and probably think you weren't that interested in her.

Anyways, thanks for your comment. I disagree with your idea for a sales letter but agree with it for an email list. Plus, I'm just having a little fun with your scenario...