Adcopy

Headlines: Useful, Unique, Ultra-specific, Urgent

4Ps: Promise, Picture, Proof, Push

What kind of copywriting project are you working on Ed?

Clear, easy, attractive, @ satisfying.

It is a formula. A good example? Probably NOT. Because... it isn't the standard easy to remember contrived formula from a list of 27 or 38 or whatever.

But if you want a formula which works, then:

E of A = H of R SoM + POI

Effectiveness of your Attempt to influence someone remotely,
is

equal to the Harmony of the Recipient's STATE OF MIND

PLUS the PreOccupational Interrupter used to gain attention.

Knowing and understanding that, your target is PREOCCUPIED, and you, having done your research, have a good grasp of their pain/problem/want/need or desire...

Which means the TIMING of the where your copy meets your target (the INTERSECTION) should have the ability to break the preoccupation and get them to shift focus onto your copy.

GordonJ

A simple Google search brings up these:
https://copyhackers.com/2015/10/copywriting-formula/


https://buffer.com/resources/copywriting-formulas/


Not sure if 27 is the total number of formulas, but that strikes me as a sufficiently large number to keep you in formulas for a long time.

Gotta hope sum real regulah STORE GAL trooths strike home here.

Bcs you with me now, here in the store.

We moseyin' for healthy foodstuffs, mebbe even shampoo.

Feel that footfall beneath you? Those are your very steps, in zackly them shoes you love so to wear.

Hiya, my name is Princess.

An' we are cruisin' what is on offah in the store rn -- from weirdsy-shaped zucchini to TVs I don't wanna watch.

*** Plus also what you mebbe came here to find. ***


Hey, so that is the AI SECTSCHWAAHN ovah.

Delivahed with all the actschwl intelligence I can mustah regardin' ansain' your question.

An' ain't it great how evrythin' you read so far wharre written by an actschwl PERSON?

Speshly for you, repeatin' musself real frickin' obvious here in ways AI does so clumsily, Sweetiepoppet.


Anyways ... STORE GAL says, "remember me?"

2 things now happen as you scream PLZ CAN I PICK FROM A WIDER SELECTION OF CARDS?

Eithah you gaht no ideah who STORE GAL is, or why she SO IMPORTANT TO THIS NARRATIVE that if'n you forgaht her then you so cut off from reality how can you possibly dress yusself regulah?

OR

you scrolled back to the A part of this plain & simple ansa to your question

OR

you desprit for Moi to reveal muh secret bcs you wanna pee, an' so you scrolled DOWN to the end an' made a note to cum back aftah you relieved yusself

OR

you wish to read on to the DA section of the AIDA FORMULA thing now we done with the AI part like I jus' frickin' said.


Bcs that is what you here for, right?

DA steadah d'oh?

So .. I am standin' right in frontya in the STORE.

I gaht my healthy foodstuffs, you gaht shampoo (mebbe).

Defo sumthin' real YOU.

Did I mention I was Princess?

Mebbe this is more important to you now than STORE GAL.

Bcs see how she is holdin' us up from buyin' your thing (prolly naht shampoo), an' my healthy foodstuffs, an' so we gotta endoor this conversation we havin' purely by accident in the store when trooly you jus' wanna go home an' do your thing?

Or mebbe STORE GAL defines all possibilities of exchange as we now chat 'bout wantin' to be sumplace else 'ceptin for you are you & I am Princess etc?

Naht my plan, prolly naht yours neithah!

Anyways, here she sits, jus' dowin' her job.

(STORE GAL, not Moi, btw.)

She may be skinny, she may be fat. She may be smiley, she may be naht. She may be all kindsa stuffs, plus also WHAT?

Prolly that is the KER-CHING moment for us both here in the store.

In our weirsdy threesum arrangement, STORE GAL pulls the strings.

You get your NOT-SHAMPOO (less'n you ARE actschwlly pickin' up shampoo), an I get to eat healthily bcs bountiful veg bustin' outta my purchasin' choices.


"Seeya nex time!"

"For sures!"


There are 3 ways this final conversation happens.

So are you with ...

Option 1: STORE GAL & PRINCESS.

Or Option 2: STORE GAL & YOU.

Or Option 3: THIS IS ALL ABOUT ME & PRINCESS.


As you decide, you gotta question whethah all optschwaahns gotta be plausible for anythin' to work out.

Like, who is STORE GAL anyways?

An' how would you know?


Thing is, eithah we flauntsyin' on a planit of perpetyool romance or we checkin' our diaries.

An' herein lyeth our next breath of momentum.


I would wish always to believe in trooest smoochyin'.


My thoughts today.

Booby Doo.

Yeller & Bloo.

My favorite formula to date, and the one that's produced the greatest results is... WOW