16 replies
Hey, I've been learning copywriting for 2 years now, and now I am in the stage of getting a client. I'm in this stage for like 4 months now.

I've tried freelancer.com, indeed, linkedin, cold pitching, etc.

But nobody has ever responded to me.

And I've contacted 40+ companies and I am really losing my hopes now...

So if you've ever landed a client, it would be awesome if you dropped some tips for getting a client here.

(edit by mod)

Thanks!
#client #hunting
  • Profile picture of the author Kay King
    I'm in this stage for like
    But nobody
    And I've contacted
    I am really losing my hopes
    So if you've ever

    It is difficult to get writing jobs to begin with - copywriting is more difficult than content writing. The phrases copied above say "English second language" - though I'd guess your spoken English is close to perfect.

    You may study for years but if you are not fluent in the written language, it's not a winning proposition. Have you looked for copywriting jobs in your native language?
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    • Profile picture of the author JonasBluu
      Copywriting in my country is almost impossible to do. Everyone here wants everything for free. And on top of that, I learned copywriting in english so some sentences wouldn't make sense :\
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  • Profile picture of the author spartan14
    Dont ever give up my friend as are money to be made in copywriting but you need to find your way .Read a lot of tutorials ,learn new things .Maybe you miss something etc
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    • Profile picture of the author JonasBluu
      Okay, I will try. Thanks.
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  • Profile picture of the author Princess Balestra
    It is naht a death hunt.

    Clubbin' 'em ovah thuh brainz till'n they zaaahmbie apocalypse on ovah your areah.

    Pet food, for suppository zample.

    "How they hunt me for a client! The way they lure me their way with offers only I can spawn makes me question their existence!"

    My view?

    Prolly there ain't wan.

    Clients' view?

    Gotta say, at this point, you (dear clients) would naht wanna be HUNTED HERE ... TOGETHAH.

    How would YOU feel if'n you were the recipient of a HUNT?

    YOU ACTSCHWLLY GNASHIN' ALL MATH NOW,

    O PRINCESS?


    Yeah, an' I up to 274.9, insdentyoolrwah.

    "Can I get an upsell makes the math make sense?"

    It is at this point I mention regulah zeroes ain't optschwaahnahl.

    You wanna fly free as a boid or die before you dead?

    You any kinda writa person, you gotta write stuff makes ears turn heads toward succor an' outta harm.

    We will always walk this way, whoevah we are.

    So you say that.

    Hunts

    Wants

    C*nts.

    Fonts.

    Prefrbly with OK music & sum kinda bar.

    Gotta tellya, there is a billion dollah industry could potentially reap the rewards of my distaste for musspelt hummigdahlia ...

    but I ain't gowin' there.

    An' neithah is nowan for nuthin' you gaht don't get 'em stuff they want.

    Gotta hope this ansa finds evrywan dowin' yoga an' coffee steada plannin' no kinda bunkah.

    How sweetah we spread fulla hope steada dread.

    (As a bra strapline for gals packin' squidos, natchrlly this works also as an antidote to armageddon. An' I do naht make the rules here.)
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    Lightin' fuses is for blowin' stuff togethah.

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  • Profile picture of the author Jamell
    Have you tried list building
    Blogging
    You tubing

    Every thing I listed is mostly indirect methods but they are useful in getting targeted leads .
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    • Profile picture of the author JonasBluu
      What do you mean by that? I didn't really get it.
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  • Profile picture of the author SARubin
    Originally Posted by JonasBluu View Post

    Hey, I've been learning copywriting for 2 years now, and now I am in the stage of getting a client. I'm in this stage for like 4 months now.

    I've tried freelancer.com, indeed, linkedin, cold pitching, etc.

    But nobody has ever responded to me.

    And I've contacted 40+ companies and I am really losing my hopes now...

    So if you've ever landed a client, it would be awesome if you dropped some tips for getting a client here.

    (edit by mod)

    Thanks!
    I admire your persistence JonasBluu. 2 years of learning and 4 months worth of client prospecting shows more tenacity than most rookies are willing to expend.

    I know this might sound obvious, but if nobody is responding to your pitch then you need to change your pitch.

    How much market / customer research have you done?

    Because if whatever you're saying is not connecting with your readers you need to do more research on your prospects. Learn about them and figure out what they actually want or need, instead of just guessing what you think they need.

    Here's a quick exercise for you...

    Pretend I'm a potential client. If you prove yourself worthy I might actually be willing to give you a try. So tell me... What do you know about me and any of my businesses? And why should I hire you?

    I ask this question JonasBluu,

    Why in the world should I hire you?

    You claim your copy will sell my wares,

    But can you write in a way that makes me care?

    I don't know you, but do you know me?

    Tell me about myself and help me see.

    Convince me that you're good enough

    Then I might let you sell my stuff.

    The first product you sell isn't found on a shelf,

    You must first be able to sell yourself.
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  • Profile picture of the author savidge4
    Originally Posted by JonasBluu View Post

    And I've contacted 40+ companies and I am really losing my hopes now...
    Its not you its me.. but 40+? When you get to 400+ then maybe you can start complaining? You can sit there and say you tried... and I can sit here and say you didnt try enough.

    Your first client, your first 5+ clients are going to be a bear to get... after that, it gets easier.

    You cant say oh well I tried and quit... because the next thing you jump on.. Oh I tried, and then you quit... and the next and the next and the next... A pattern of "Failure"

    Think about what your "Ideal" writing job is... what would you be writing? ( as in overall topic ) Start writing THAT... post it on Facebook, and Your website and Linkedin and Medium.

    BUILD authority on said subject.... THEN go out and look for work, with a body of work that#1 shows your knowledge, and #2 shows your ability to write

    And while you are at it... find a product to sell as an affiliate that matches your IDEAL job, and sell it

    And then all of the sudden you are not only a copywriter looking for work, but you are a copywritter with proven sales on a said subject - or product.
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    Success is an ACT not an idea
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  • Profile picture of the author max5ty
    I'm more hardcore than most of your answers, but it's partly because I've been in this business for 40 years.

    I've seen a million would-be copywriters come and go. I've heard them babied and seen gurus sympathize with them...but it's all nonsense.

    You're wasting your time looking for a client. Totally, completely wasting your time.

    If you found a client, they would want to pay $100 to write for a product that was worthless (would give you no credibility)...or most would just use AI now.

    There are a couple of routes you can take...

    1. Get with a company that gives you a shot. An Agora etc. Or a good copywriter that will let you learn under them.

    Apply to them and they'll probably want a sample. If they accept you, and you do good, you'll have something to announce to clients.

    2. If you're going it on your own...
    you need to sell your own product and make it successful.

    There's a ton of wholesale products, something you write, a friend's product...

    but you must do good and have outstanding results.

    "I sold xxx and brought in xxxxxxxxxxxxxxxxxxxx in 30 days.

    Most of those I've talked to when I mentioned this brought up a ton of excuses...

    I don't have the money to advertise. Then you need an extra job until you get the money.

    But, what I've discovered is what they're really saying is..."I don't want to risk what money I have."

    $5 a day on Facebook ($150 a month) to see if you have something people want.

    The big fear is most newbies don't want to waste the money because they're afraid their campaign will bomb and they'll lose their money. Guess what? That's the same fear a business owner has when you ask to advertise their product with no experience.

    If you can't take a product and spend money to advertise it...then if you fail, are willing to go back to a regular job until you make enough to try it again...fail again...go back to work and try it again...

    then there's no business owner that will give you their money to practice with either.

    I've found that usually when someone learns to sell their own product and learns how to make it successful, they're not even looking for clients anymore because they know how to make a fortune using what they know on their own thing.

    Now, there are those that will have done great with a great product and still want to write for others...there's nothing wrong with that. But first, learn to sell for yourself and you'll understand how to sell what others have
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    • Profile picture of the author SARubin
      I agree with what you're saying Max.

      But based on the word usage and broken English in this kids posts, I'm not sure he's ready to dive into the pool without wearing floaties.

      On the flip side, I just offered him a potential gig to get his feet wet. I even told him how to go about landing the job.

      Whether or not he follows through is entirely up to him.


      And you're right, I'm not going to pay him $5000 to learn on my dime.
      But even $100 is still more than he's making now. (And it's a months wages in some countries)
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      • Profile picture of the author max5ty
        Originally Posted by SARubin View Post

        I agree with what you're saying Max.

        But based on the word usage and broken English in this kids posts, I'm not sure he's ready to dive into the pool without wearing floaties.

        On the flip side, I just offered him a potential gig to get his feet wet. I even told him how to go about landing the job.

        Whether or not he follows through is entirely up to him.


        And you're right, I'm not going to pay him $5000 to learn on my dime.
        But even $100 is still more than he's making now. (And it's a months wages in some countries)
        Thanks for your comment, I always enjoy them.

        I'm of the belief that not everybody can be a copywriter.

        It's just not as easy as the courses make it seem.

        On the other hand, there are some who could be a good copywriter, but they gave up when they met failure.

        I've had a ton of failures (too many to count). Things I thought were wonderful bombed. Some of my best ideas went nowhere. I got discouraged. Long nights, lots of coffee...and the whole thing went over with barely a fizzle. I went back and figured out where I went wrong. It was always a learning experience.

        In my experience, there's a very fine line between what works and what doesn't. So fine that it's barely noticeable. The wrong emotion. The wrong tone. It's not a glaring difference, but it means the difference between what works and what doesn't. There's a tipping point you need to reach that topples your readers' actions. A lot of trial and error helps someone understand this.

        I read somewhere where someone said they didn't have 10,000 failures, they discovered 10,000 things that didn't work.

        Anyways, I'm droning on again.

        I gave the OP 2 options that work.

        Working under a good mentor is a great option. Sounds like you're going to help him with that.

        I read stories from those that worked under Makepeace. He had some good copywriters come out under his training. Some said they would get upset...want to cry...got discouraged, but they kept going.

        Same with Agora.

        My other option about selling your own product makes sense to me because if you learn to sell your own thing, you can sell things for others.

        Like I said, too many won't go this route because they don't want to use their own money to learn. This makes me always ask why if they are afraid to use their own money to learn do they expect someone else to let them use their money to practice.

        In my opinion, it's a process that takes hard work and a lot of determination.

        Too many people think it's a get rich quick thing, and it's not.

        It's nice of you to help the guy/gal. I hope they take you up on your offer and do good
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        • Profile picture of the author SARubin
          Originally Posted by max5ty View Post

          I'm of the belief that not everybody can be a copywriter.

          It's just not as easy as the courses make it seem.

          On the other hand, there are some who could be a good copywriter, but they gave up when they met failure.
          I hear you Max,

          Like most things in life, some people have natural talent that only needs to be nurtured and refined, and some folks are better off suited to other endeavors.

          In all fairness, I praise companies like AWAI for teaching so many people the fundamentals of effective copy.

          And in all fairness, I also condemn companies like AWAI for selling the tooth fairy dream of making 6 figures, within 6 months, working only a couple hours a day.

          Sure, it could happen. And you could also win $1,000,000 playing the lottery.

          The fact that it's possible is why so many people buy into the pipe dream of easy money.

          Originally Posted by max5ty View Post

          I've had a ton of failures (too many to count). Things I thought were wonderful bombed. Some of my best ideas went nowhere. I got discouraged. Long nights, lots of coffee...and the whole thing went over with barely a fizzle. I went back and figured out where I went wrong. It was always a learning experience.

          In my experience, there's a very fine line between what works and what doesn't. So fine that it's barely noticeable. The wrong emotion. The wrong tone. It's not a glaring difference, but it means the difference between what works and what doesn't. There's a tipping point you need to reach that topples your readers' actions. A lot of trial and error helps someone understand this.
          Absolutely. The last couple decades have taught me the luck of timing also plays a big part. We can do everything right and stuff out of our control can still go wrong.

          Imagine the poor folks who spent millions of dollars on campaigns for cruise ships, a week before Covid-19 lockdowns crippled the entire market

          Originally Posted by max5ty View Post

          I read somewhere where someone said they didn't have 10,000 failures, they discovered 10,000 things that didn't work.
          Not 100% certain, but I think it was Thomas Edison talking about inventing the lightbulb?

          Originally Posted by max5ty View Post

          Working under a good mentor is a great option. Sounds like you're going to help him with that.

          It's nice of you to help the guy/gal. I hope they take you up on your offer and do good
          Well, it's been 3 days and I haven't heard a peep from Jonas yet. I may have been mistaken in my admiration of his, or her, ambition. Or maybe they found a better offer somewhere else.

          Either way, best of luck to him.
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  • Profile picture of the author WF- Enzo
    Administrator
    Have you started with content writing before venturing to copywriting?

    Originally Posted by JonasBluu View Post

    Hey, I've been learning copywriting for 2 years now, and now I am in the stage of getting a client. I'm in this stage for like 4 months now.

    I've tried freelancer.com, indeed, linkedin, cold pitching, etc.

    But nobody has ever responded to me.

    And I've contacted 40+ companies and I am really losing my hopes now...

    So if you've ever landed a client, it would be awesome if you dropped some tips for getting a client here.

    (edit by mod)

    Thanks!
    Signature
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  • Profile picture of the author Nuadazan
    Freelancing and recruitment platforms aren't the only ways how to attract the traffic. Create a good looking website, where you demonstrate your abilities in articles writing. You can fill the website with your own posts, various content, then you can create pages in social media - start subscribing on all the pages with the related topic and gradually attract customers.

    The only way out in case nothing really helps you is to apply to ad agencies, or just find a platform where you can place your advertisement, like banners for example. You can search for such websites according to the topic which you have already mastered, for example Visa application or something like that.
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  • Profile picture of the author WF- Enzo
    Administrator
    If you don't check your posts for responses, you might really have trouble with client hunting
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