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Steal These Powerful Mental Triggers To Increase Your Conversion Rate

by Salient Copy
8 replies
When it comes to your broad range of marketing efforts.

There are a number of mental triggers you can pull to increase your overall conversion rate.

Here are the mental triggers and how to trigger them:

1 - AUTHORITY trigger: showcase your wisdom and expertise of your topic to hit the authority trigger

2 - RECIPROCITY trigger: give away massively valuable and targeted content to your audience to hit the reciprocity trigger

3 - TRUST trigger: be consistent with giving away valuable content and you'll hit the trust trigger

4 - COMMUNITY trigger: encourage conversation (email replies, comments on posts, opinions) to activate the community trigger

5 - ANTICIPATION trigger: show up every day offering fantastic content that adds value to your target audience.

Next thing you know they'll be salivating to receive your next piece of marketing content.

Well done.

You've successfully activated the anticipation trigger.

Now go hit those mental triggers and watch your marketing efforts pay back the dividends!
#conversion #increase #mental #powerful #rate #steal #triggers
  • Profile picture of the author Princess Balestra
    Who knew reciprocity warn't what happens when you hit on by Gordon Ramsay in a bar?

    He says: Let's talk fleshy edibles!

    I say: You talkin' my dinnah party guests before or aftah they been poisoned?

    He says: I meant your breasts, babe.

    I say: Hey, you a zillion dollah TV Quirkery Gooroo, so you don't need to call me *babe* to get muh attentschwaahn.

    (pause)

    But also muh boobies ain't up for sale for nuthin'. Can we jus' swap recipes?

    He says: Fine. Hmph. Do what you frickin' want. OK.

    (anothah pause, only this time, way uncomfy feelin'.)

    Can you handle a Club Sandwich?

    I say: Sure. Send ovah the deets.

    He says: Actually, I'm not interested in anything you can cook. So let's skip the reciprocal part.

    (A choppah appears. Plus also a helicoptah arrives to whisk the guy off, till all I left holdin' for my bargain is the shadow in the dimple of his fatsy chin.)

    I say: Don't wanna know how joocy I can be with a coupla kumquats? Get the hell outta here, you losah!

    (Fans of ultimate triumph will registah how totally dom I bein' here. Guy is GONE -- but I still make with maxo smarts in his absence!)


    Anyways, back to the OP.


    So, uhm, can we mebbe rupplace the weirdsy soundin' reciprocity with yanno smoochie?

    All copy an' voice an' love is PYOORE FRICKIN' TONGUES!

    Tellya, I wanna be patted on the back, I be born again as no useless PUG.

    Wanna get heartsy?

    SMOOCH BEATS POOCH.
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  • Profile picture of the author Steve The Copywriter
    Just a few words of trepidation on the "Authority" trigger when "pitching" for that stunning slice of new business.

    (which I discovered in my early days by trying to over impress about my knowledge of the clients empire).


    Yes, of course you want to prove (as if you were in the Supreme Court) that you are the "authority" on the wonderful craft of advertising and marketing.


    But we are not (necessarily) the "authority" on the clients business.


    Even when we are - it tends to agitate, annoy even infuriate - if we bang on relentlessly on how much more of an "authority" we are than the client is about their product or service.


    Best to use a good blast of empathy (works wonders - because people crave to be "understood").


    And always have carefully prepared questions (ones that really impress the clients - and you need the answers to - so you can create your epic Ads).


    Asking questions makes you a such brilliant conversationalist (without having to speak).


    Listen intently (without ever looking bored or dozing off because you already know the answers).


    Also take notes - it can be joyful for clients - they see you're taking them seriously, shows your determinism and upmost desire to get all the facts to produce ace results - ohh and it stops you forgetting key details.

    (On your notepad - it's so useful having a list of everything you should say and DO need to know - a lot easier than trying to remember - and avoids the excruciating pain if your mind suddenly goes completely blank...).


    And when you're asked questions - give top notch illuminating answers - again - more than helpful to be well prepared in advance.


    Why not bung all these awesome answers in your notebook - it lets you relax as in -"Thank goodness, there they all are." Maybe nicely abbreviated (do make sure you can decipher them).

    So it only takes a quick glance - rather than wading through comprehensive "reminders" - or giving the impression you can only work with an entourage of technicians balancing auto cues or teleprompters for you.

    (Try to get client reactions for them - that go a bit like - "FFS - never thought of that - that's a great idea").



    Now your esteemed client automatically "gets" that you have all the authority that's needed.

    And if you find you're missing a vital link or two - just go back and ask.


    Steve
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    • Profile picture of the author Princess Balestra
      Originally Posted by Steve The Copywriter View Post


      But we are not (necessarily) the "authority" on the clients business.

      This is where flattery helps.


      Your client done good, gaht a great ideah, took smart steps, looks & feels like a pro etc etc.


      Praise 'em for their achievements so far.


      Then project alla that forward to the place they wanna reach -- their dream horizon, naht yours.


      Likely this is when you can play the Constructively Pernickety card, factorin' in your own smarts as a highly useful tool for takin' 'em forward to where they wanna go.
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    • Profile picture of the author SARubin
      Originally Posted by Princess Balestra View Post

      Who knew reciprocity warn't what happens when you hit on by Gordon Ramsay in a bar?

      He says: Let's talk fleshy edibles!

      I say: You talkin' my dinnah party guests before or aftah they been poisoned?

      He says: I meant your breasts, babe.

      I say: Hey, you a zillion dollah TV Quirkery Gooroo, so you don't need to call me *babe* to get muh attentschwaahn.

      (pause)

      But also muh boobies ain't up for sale for nuthin'. Can we jus' swap recipes?

      He says: Fine. Hmph. Do what you frickin' want. OK.

      (anothah pause, only this time, way uncomfy feelin'.)

      Can you handle a Club Sandwich?

      I say: Sure. Send ovah the deets.

      He says: Actually, I'm not interested in anything you can cook. So let's skip the reciprocal part.

      (A choppah appears. Plus also a helicoptah arrives to whisk the guy off, till all I left holdin' for my bargain is the shadow in the dimple of his fatsy chin.)

      I say: Don't wanna know how joocy I can be with a coupla kumquats? Get the hell outta here, you losah!

      (Fans of ultimate triumph will registah how totally dom I bein' here. Guy is GONE -- but I still make with maxo smarts in his absence!)


      Anyways, back to the OP.


      So, uhm, can we mebbe rupplace the weirdsy soundin' reciprocity with yanno smoochie?

      All copy an' voice an' love is PYOORE FRICKIN' TONGUES!

      Tellya, I wanna be patted on the back, I be born again as no useless PUG.

      Wanna get heartsy?

      SMOOCH BEATS POOCH.

      Your words read like swirling poetry, Princess. (swirling? twisited? - tomayto / tamahto)

      But this time I feel like I'm staring at an overcast sky, knowing the sun shines just beyond the clouds yet I'm unable to bask in the wisdom of its warm glow.

      Translated: I like the way you write Princess, but this post falls into that 5% of the time when I don't understand what the heck you're talking about.

      Also,

      I might be a smooch but I would never beat my pooch... I love my dogs



      Originally Posted by Steve The Copywriter View Post


      But we are not (necessarily) the "authority" on the clients business.

      Even when we are - it tends to agitate, annoy even infuriate - if we bang on relentlessly on how much more of an "authority" we are than the client is about their product or service.

      Best to use a good blast of empathy (works wonders - because people crave to be "understood").

      Asking questions makes you a such brilliant conversationalist (without having to speak).

      Ah yes, a lesson learned from Dale Carnegie... Make the other person feel important, and they'll see you as intelligent for recognizing that fact.

      I've always believed we can gain more influence in one hour by understanding the other person, than we can in a week trying to get them to understand us.
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      • Profile picture of the author Princess Balestra
        Originally Posted by Steve The Copywriter View Post


        "The Balestra Enigma Machine"
        Dontcha jus' love a steampunksy machine you crank up till it sparks like crayzee?

        Thing is, you would want this kinda benefit available also as a CREEM.

        "Why sweat in multiple pull crank mode when you can simply rub on & enjoy!"

        Originally Posted by SARubin View Post

        Your words read like swirling poetry, Princess. (swirling? twisited? - tomayto / tamahto)

        But this time I feel like I'm staring at an overcast sky, knowing the sun shines just beyond the clouds yet I'm unable to bask in the wisdom of its warm glow.

        Translated: I like the way you write Princess, but this post falls into that 5% of the time when I don't understand what the heck you're talking about.
        Like you figure I get it eithah?

        Hey, but point taken, Rubester.


        An' I guess that is the deal here with triggahs.

        Bcs there be 2 kindsa these.

        Bcs 2 kindsa "powers within".

        First is to move people forward on a journey they know & mebbe invested propulsive capital of sum kind in.

        Second is to propel people forward in spite of ummselves -- kinda revelation/transformationstuffs.

        Authority, Trust & Community play to Triggah 1.

        Gravitational certainties, I guess.

        Reciprocicicicity (Smoochie) flips the deal.

        Bcs a kiss is always a kiss.

        An' Anticipation figures both ways in our perpetually uncertain Caahsmaaahs.

        Kinda ... will this real cool offah delivah the results I seek?

        Will this real cool offah delivah the slooshin' I always wanted?

        So mebbe Reciprocicicicicicity (Smoochie) is the path to openin' up eithah triggah horizon.

        You present, fullah trust, authority & community backin' with a cool soundin' slooshin to a positively irritated braino wanna wanna.

        OR

        You toss out a glitzy ball to chase.

        An' the glitz an' the ball are irrelevant here bcs what mattahs is the spot it will land.


        OFFAH TANGIBLE HORIZONS, ALWAYS.


        You might naht evah wish to race to this place until it is shown to you.

        A beacon of pyoorest X in the dark.

        No gravitational certainties here 'ceptin' your next brightest spark may bust sweet outta yr fingertips.

        So I would wanna flavor back here the rignl OP's take on triggahs to coupla basics.

        Plus also throw in sum essential FIRE mythology.

        Bcs what are triggahs anyways if'n naht GETTIN' FIRED UP?


        You don't gotta know nuthin' 'bout astrology for the next part -- archetypes an' metaphors are jus' storystuffs abliss in the Obviousness.

        So deploy the fkrs!


        Aries is raw, blind, self-ignitin' fire.

        Don't care 'bout nuthin' before me.

        Bind me in, I will burn muh way out.

        Prolly this is the easiest evah triggah point!

        Flame frickin' on.

        This your audience?

        You know what to do!



        Leo sets that ragin' flame sumplace safe.

        So you gathah about her hearth an' thank her for bein' genrs.

        Plenny brands occupy this space.

        Trusted. Secure. Showy.

        Tellya, the Leo vibe is a real luxury triggah.

        More! More! More!

        tbh Leo is Thanksgivin' made flesh.


        Prahblem is ... what next?

        How we keepin' this place warm aftah we blitzed on out all crayzee?



        ARE YOU ABOUT TO OUTLINE SAGITTARIAN CLOSURE

        TO THIS FIRE-THEMED TRIGGER DEAL, O PRINCESS?



        Cannot but, Sweetiepoppet.

        It is in muh nachrl naychoore!

        Bcs we gotta see always BEACONS AGLOW IN THE DARKNESS.

        History be alive with their directive lure.

        Triggahs beyond raw firepowah.

        Triggahs beyond desiah to provide warmth.

        Lights in the dark where we know all is dark.



        So, Triggah Bustahs -- are you kindlin' that beacon in anythin' you write?

        Likely your audience consoomed by their own self-reflection.

        (This be quadropooply so if'n their dahg gaht WORMS.)

        So you gotta light up pathways forwards, always.


        Sparksy warmsy heraldsy stuffs.

        Yanno?


        bcs triggah is FIRE.
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        • Profile picture of the author SARubin
          Originally Posted by Princess Balestra View Post

          You don't gotta know nuthin' 'bout astrology for the next part -- archetypes an' metaphors are jus' storystuffs abliss in the Obviousness.

          So deploy the fkrs!


          Aries is raw, blind, self-ignitin' fire.

          Don't care 'bout nuthin' before me.

          Bind me in, I will burn muh way out.

          Prolly this is the easiest evah triggah point!

          Flame frickin' on.

          This your audience?

          You know what to do!



          Leo sets that ragin' flame sumplace safe.

          So you gathah about her hearth an' thank her for bein' genrs.

          Plenny brands occupy this space.

          Trusted. Secure. Showy.

          Tellya, the Leo vibe is a real luxury triggah.

          More! More! More!

          tbh Leo is Thanksgivin' made flesh.


          Prahblem is ... what next?

          How we keepin' this place warm aftah we blitzed on out all crayzee?



          ARE YOU ABOUT TO OUTLINE SAGITTARIAN CLOSURE

          TO THIS FIRE-THEMED TRIGGER DEAL, O PRINCESS?
          Yeah, sometimes the Gemini doesn't know if they're coming or going. And sometimes it feels like they're doing both at the same time.

          This conflict rages and frustrates, when all that's needed is the guiding light of someone who can take them by the hand and show them the way, because I've been where they are and now I am where they want to be.


          And I re-read your first post, Princess. I think I get it now...

          If Gordon Ramsey had just offered you a kumquat, the two of you would already be sipping each others juice on a warm sandy beach somewhere in the tropics.

          I guess that means reciprocity only works if you give the other person something they actually want, not just what you think they should want.


          And now I'm off to go smooch a pooch...
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          • Profile picture of the author Princess Balestra
            Originally Posted by SARubin View Post

            If Gordon Ramsey had just offered you a kumquat, the two of you would already be sipping each others juice on a warm sandy beach somewhere in the tropics.

            Naht sure Ramsay Jooce is up there in my Top Ten of Dream Imbibables.


            But ima gtg with a warm sandy beach sumplace in the tropics.


            As Winter's chill scares away even yr dinkiest goosebumps, I could sure use a USBeach.


            "Slots into your regular slot way slottier than anything you ever slotted -- and the sun is always shining!"
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  • Profile picture of the author Steve The Copywriter
    Princessness,

    Like so many, I really enjoy reading your wondrous words.

    I know they're designed for your target audiences (i.e. us) for deep concentration, full absorption and sheer enjoyment.

    After a touch of decryption - I crack the code and the meanings become crystal clear and often unforgettable.

    Genius.


    But at my age, sometimes the true significance in your prose can take me a bit longer to grasp.


    So, especially for and probably only for me - some eminent linguistic experts developed -

    "The Balestra Enigma Machine"


    All I have to do is attach 2 cathodes - switch on - and I get a very pleasant jolt - and it speeds up my full understanding.


    It's a heavy bit of kit, and I didn't lug it up to the copywriters attic today.

    (I was actually "testing" it with another lively lass for errrr other purposes - to see if it can do the opposite - and slow me down a minute or two - but that's another story...)


    Anyway, imagine my surprise when I read your above post - without the magical machine - and everything was in its glorious copy technicolor.


    So, am I getting better.

    Or did you decide on a faster copy variation - just because you can.


    Steve
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