Make Money...

That. That's selling.

If evrywan needed to be perfect, mosta us would be practically useless.


I believe we still in 'pancake flyin' on up' times, despite what the Apocalypse-mongahs sayin, so it is in our intrests to toss freely.

The worst thing that can happen to any salesperson, or copywriter - same thing really (whether they are good or bad)?

Is running out of "qualified" people to talk to.

So, with 1.9 billion websites online - they're should be enough.


Max's idea Post #1 - is top notch - and you can create your copywriting empire by doing it.

Best of all - it lets you choose the businesses you want to work for.


Yes, it may take time to build up - most people stop prospecting waaay, waaaay, waaaay too soon - because they become disillusioned with the response - after a handful of emails.

Some suffer from "copywriters lament" when they have sent out a stack of emails, and the response has been poor to non existent.


You must acknowledge...


It's a full on numbers game - blended with a excellent email "pitch."


And brilliant news - the "math" conclusively proves you can't help but get the business - as long as you keep keep, keep prospecting.

Sooner or later - you'll get the jackpot joy - high paying clients (but in the meantime the small or medium fees will mount up...you can make an excellent living just with those).


(even if your "pitch" is a bit mediocre - the math still works - you just need to send even more emails)


Also - emailing to your chosen prospects once - is often never enough - I think I read business owners get at least 50 emails a day - and your unrecognised "cold pitch" is easily left unopened and deleted.


All you do is send follow ups. Why not keep trying until they they respond or tell you to stop.


By the way - this "technique" is not just for new copywriters.


After 40 plus years in the copywriting arena I don't have to - but - I enjoy doing it - for the clients who have a product or service I like and I know I can help.


Make it fun - after all - it's low cost, no travel, you're in charge. And creating your initial and follow up emails become your money making treasures.


Just constantly prospect, keep improving the "pitch", be able to handle any and all objections. And negotiate the "right" deal.


And look forward to bagging all the clients you want.


Steve


P.S. I know a copywriter whose year looks a bit like this (she loves having a wide variety of clients, never wants to run out, and usually has a waiting list...).

6 months of prospecting - just emailing to website owners.

6 months of writing.

She's doing extremely well.

Back in the day, nowan knew nuthin'.

We were all proto-homosapesy neanderthals clueless our ancestahs' MAJOR INTREST in our evolutionary significant ass gonna be

[I]you pronounce it with a real hard T

So what is the pulse gowin' on rn as we evolvin' evah smartah technology makes them Neanduttahls look like natchrl geniuses?

You can pick up the nooz, you can hang out in a bar, you can smoochie sweet in the mall.

Youwain't pickin' up no live kinda energy here, you gowin' frickin' zackly noplace.

Introvert?

Two real loud Ts in that fkr.

What is it to be here in Janyoory 2023?

Only game in town, Sweetiepoppets.

Sometimes when you're selling something and hit a customer with a hard sell right from the git-go...

they're unable to see the value of what you're offering and how it could help them because they're only focused on their perceived value of your offer without having any context of what it could be worth.

You can talk and talk all day about how your product works...

Yes, Mr/Ms Customer, we use attention-grabbing headlines...

and then we use a great opening sentence that we promise will ignite fireworks...

and then we go into the why and how of all this and who you've had use it that really cares...

and then we'll lead up to a huge crescendo with the fear of not grabbing your product...

and then we'll close with a moment of silence for those who failed to buy.

This can all cause the customer's mind to fog over and start staring at a bug on the wall behind you like it's the first bug of that species they've ever encountered.

All the customer cares about is more customers.

Sometimes trying to explain the benefits the way you see them can be futile.

I was trying to come up with an analogy that would explain this better...

There was a guy that had a used mattress he was trying to give away.

He advertised it on FB.

Free used mattress.

Good condition.

He was sure someone would grab his wonderful mattress.

But, several days went by and nobody wanted the mattress.

What he hadn't realized is people didn't like the idea of sleeping on a used mattress someone else had been sleeping on. They imagined all the things that might have taken place on that mattress. Eww.

Then he had an idea.

He told his wife "I've figured out a way people will pay me a couple of hundred bucks a night to sleep on our used mattress"

His wife thought he was a little crazy and laughed.

His idea worked.

People came from all over and paid to sleep on his used mattress..

sometimes they'd bring their families and sleep on the used mattress for several nights.

He was making some serious money.

You might have already guessed, he started a motel.

He discovered he couldn't give away a mattress, but people didn't have a problem paying a couple of hundred bucks a night to sleep on one when it served a purpose that benefited them.

Maybe a goofy little example. But it's to show the customer may never perceive your product the same way you do...or even care. Trying to explain it all from your angle may be futile...but they'll pay you to use it if it serves a purpose that benefits them.

They may never put 2 and 2 together on the how and what...but they just know it helps them.

Sometimes the easiest way to show how it benefits them is to just let them experience it.

Ahhh, a good motel mattress story! (takes me back...to that time when...).


Anyway...


Just a bit more on mattresses and Claude may be able to confirm this - I heard when Kirby vacuum reps did a demo - they lugged the machine upstairs and vacuumed the "prospects" beds.

Yes, you've guessed, shedfulls of dead skin and quite often battalions of bugs appeared in the "container" - Sold!


Another thought re - Max's "Let them experience it."


On the emails you send to potential clients you can tell them 3 things they can do that will improve their website.

And say you have 7 more (or whatever) ace ideas which you can do for them.


But suggest they start by "trying" the first 3 and see the difference in sales.


It's likely - they'll realise the 3 free (easier to type than say) are indeed very good.

And should be very keen to discover what the others are - before they use the 3 (no harm in suggesting this).

So they can have all the benefits as soon as.


Steve


P.S. Even if they leg it and try the 3 ideas first.

You just send a follow up email asking them "how they got on."

And if all is well (try and make sure it is) - chances are high they'll want to hire you for your other wonder stuff.

Max,

Thanks for mentioning the loopy "link"

I would never have known - because it works for me.


The esteemed owners of the Warriors very kindly kept it as a "Legacy" Ad.


Of course...

It might be the "Legacy" is only for me (or it's tucked away in the "old" style forum and not accessible if people use the modern version).


I do like reading it from time to time ... to reminisce - I wrote it about 117 years ago.

Using my best quill, ink and parchment paper.


I even hire myself.

Bit of a dilemma when prospects do read it - I have to tell them there's a waiting list (my own copy takes ages to complete).



Steve

Benedict been tryin' to wake me up for a while.

But I so busy slumbrin' deep, I don't hear his somniflooent call above my desiah to snooze on into blissful oblivion.

That is when I remembah: if'n blissful oblivion ain't lyin' out akimbo with *hush* the guy played Dick-2-Her Strange, the hell I ain't wakin' up 'mediurt, zackly?

So I rise at this point, like an exotically animated zaaahmbie, an' I turn to him all yummily delrious.

But he ain't there.

Seems he takin' a pee.

(Or Baron Mordo is for real ... an' momentarily confoosed as he levels up his Nemesis Deterrent strategies by whooshyin' Benedict away.)

Yeah, so it is jus' Moi an' my mattriss rn ...

as ima lissnin' out for unimaginable horrors suckin' the life outta his Ditko & Lee ...

or wondrin' if'n he simply peein' ovah my bookcase bcs he beyond savin'.

Gotta figure I am more likely to test my mattriss for intrinsic flammability at this point than at any othah time.

I gaht an INTERLOOD between REGULAH CONCERNS when I might REST REAL EASY upon ANY THOUGHT OR WISH I CHOOSE.

So is this mattriss trooly flame-retardant like it said in the broshyoore ... or naht?

Luckily for Moi, Benedict been smokin' a pipe real regulah bcs he done alla that Sherlock stuff 'longside bein' Marvel's Sorcerer Soopreme -- an' it is still gently burnin' by the bed, like he been smokin' it to hisself while gazin' upon my slumberin' mwahlishness.

So I empty the contents on the mattriss.

Then I BLOW HARD.

Jus' to get anythin' gowin' might wanna get gowin'-- an' if'n it don't, then ima fine with the mattriss sales pitch said kinda WON'T SPONTANEOUSLY COMBUST BENEATH YOU AT ANY MOMENT.

That is when Benedict shows, wavin' a packa noodles.

"If this is all that sustains you, darling, no wonder you're such a ravishing vampire."

Natchrlly I shoulda picked up on that, but I warn't fully awake.

"You pee on my ****in' bookcase, you *******?"

Course,'n that is when the bed set fire -- naht bcs the mattriss was at fault, but bcs I forgot to roll back the sheet, an' such things are 100% problematic in the Easy To Incinerate areah.

Dontcha jus' hate it when an evryday domestic aggreau sityouatschwaahn coincides with uncertainties 'bout the senshl efficacy of most stuffs in your home?

I'm obliged to Benedict for the selfless way he handled the emergency.

Yeah, I saw his instinct was to smothah the flame by tearin' my drapes down ... but instead he threw his very own BARE CHEST direct onto the fiyah like a frickin' stunt guy divin' for pearls.

It is academic now whethah he could simply have peed on the mattriss, but we ain't discussin' that for the moment.

For sure, the ink has run on my signed copy of Anna Karenina -- but that coulda been Moi for all kindsa reasons.

Gotta hope we can make up tamara ...

On our shared mattriss of comfort, soft & easy bounce, and risk of zero doom ('part from the hole I filled up with a sum panties till'n I can call out the mattriss emergency service.)

Tellya, we all need ground bunneath our feet, but when we bummin' out all unconschwaahs, snoozy or sexyool, nuthin' beats a mattriss.


Lessn' you no bat, dontcha jus' rise up from a mattriss into evry noo tamara?

Princess -

Now I'm jealous.

Your mattress story is 100X better than mine

You really do write great stories. Your story kept me reading from beginning to end.

Sometimes the wording takes me a minute to grasp...but maybe that's because I'm getting old.

Thanks for your comment. I loved the story.

You know what?

After reading the Princesses magnificent narrative.

I'm off to get a mattress.

Could be a lot more fun than my futon (which of all the things has started to creak).

And at my age - hope is running low that a lively Japanese lass will help me fix the slats.



Steve


P.S. Don't tell the Princess this - because there's no telling what it might do to her - some people were watching her hero Benedict filming an episode of "Sherlock" in London - and apparently he was more than happy to chat with them.