Email Copywriter

First thing, I AIN'T NO EINSTEIN. In fact, being neither brilliant or talented, and iffy on intelligence, I see that as my unfair advantage. Being average and ordinary allows me to have a large peer group, and the old saying is, sell to the masses, live with the classes.

Here is a mini-mini course in grabbing attention, which is the first part of it all. You have to shock and awe them, or startle/EXCITE/or have novelty. But it must resonate with why you are sending them email to start with.

What exactly do you want them to do, and then, WHY THEM? Why are they receiving the email from you in the first place? What information do you have about them that leads you to believe they are a good target for your message?

So, you want the email to CRASH through their PREOCCUPATION...if only for an instant, long enough to get them to start reading. But as noted, that is step one.

Step zero, is KNOWING why you are sending them the email. Step one upon receipt is getting them to open it and step two...

is KEEPING their attention. HOW? Glad you asked. You hold attention and interest when you FOCUS on what they want (or don't want), what is in it for them, and why you have the right thing, at this right time for them to get.

Call them a prospect or avatar, the more you know WHY they are getting the email, and what they are interested in...goes a long way to making email work.

Turn every I into a YOU, don't tell them about what you know or can do for them, tell them what awaits on the other side of the bridge...the RESULTS of what they want and have your email be the guide to at least get them TO the bridge, and maybe, if it is the intent of the email, to have them cross over.

The ONLY ELEMENT that is compulsory is...don't be boring and keep it all about them.

Standard sales technique....Attention, Interest, Desire, Conclusion, Action and Satisfaction can be incorporated in both long and short form emails.

What do you want them to do? WHY would they do it? How have you broken their PREOCCUPATION and how do you insure they benefit from reading it?

Sometimes, a story can help, a case study, sometimes HYPE, what you use depends on them...and maybe their awareness of your product too.

Any further questions?

GordonJ E=MC3 See? I told you so.

Prahblem with most hypnotized people is how they dunno what they dowin'.

Toosday!

Precisely Xam/pm!

Gotta get XX so I can XXX!

An' it is a wierdo kinda meanderin' goes down,

yanno, between all the murders.

Prolly evrywan could do anythin' they wanna -- but their passive yearnin' demands yr shoutin' ansa!

Your essentiyool jahb as an email transmissner is to promise salvation from Oblivion perfectly an' get to the pertickulers latah.

I may say more on this if'n you wanna give a shit.

You Sayin' Email Is Mostly Flingin' Out Shit, O Prinsuss? Less'n You Wanna Gape Open Yr Lips & Receive Full Flavah Intel?

Get a frickin' life, you goddamn Untartgetyoore du Jour.

I said zilch of importance ... an' now you diss my ass?

* universal pauses for breath are intrinsically significantah when evrywan joins in *

Thing is, how canya disagree with the 100% inevitabytool?

Ansa: you frickin' cain't.

Less'n you introduce no kinda 0.01% possibility.

All certainty ends here -- but plz do naht tattoo this immediately 'ponya tits.

I would wish always for infinity to create endless opportoonities for change.

But her timescale ain't ours, plus also we so stoopid.

0.1% possibility OK in this swirlin' maelstrom of infinite noplaces vs infinite sumplaces?

In no kinda yooni vs?


You may feel woozy, but I am here.

It is Princess, remembah?

Your clothes and your things are safe, and your loved ones are waitin' to see you.

So, take a minute. You'll be OK.

You want help, we will be here.

Gonna putchya unda again now, K?


Be deepah jus' like you forgaht evrythin' ...

and remembahed evrythin' ...

at the same time ...

Toosday!

Precisely Xam/pm!

Gotta get XX so I can XXX!

As an exotica enthoosiast, gotta tellya I ain't too strerk on the ideah ...

i recommend the book cashvertising. goes through all your Qs in detail

Yes, you can if you know your audience besides your targeted country of idioms you should know. Also, you should have great information about your target.

It's not hard. Just you need to become a great researcher.

Best Regards
Usama