by max5ty
8 replies
Copywriting has been victimized...brutalized...and dumbed down to the point where it's almost nonexistent to think any one person has the potential to make a million dollars off of one sales letter...

after all, everyone is a copywriter these days and 99.99% of them make pennies.

How did we get to this point...

and why are more online entrepreneurs broke today than ever even with AI and every other whiz-bang program out there?

'I just can't get my landing page to bring me leads...I get a lot of visits but no buys'

and in reality, their landing page has copy that looks and sounds like a cheesy salesman dressed in a '70s plaid suit.

How much more nonsensical can this get?

We've commercialized copywriting to the point where everyone now can order a course and learn how to be the ultimate persuader...

nonsense.

I can only hope that we get back to the core fundamentals of what copywriting is all about.

I can only hope there are still those who know a single sales letter can make you wealthy overnight.

I can only hope there are still a few who realize there really is a science behind copywriting.

Ok, I'm done with my rant for the day.
#copywriting #dead
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  • Originally Posted by max5ty View Post

    How much more nonsensical can this get?
    Gotta figure the ansa is INBRED COPY MUTANTS spewin' their 2nd user sh*t planetwide.

    Take summa the zillions of copy courses you can sign up for TODAY ... an' then figure what happins when you (an' the zillions of othah subscribahs) unleash their *ahem* SEECRITS before a planit of clamorin' virgins.

    You can see this evryplace from Bob Bly to Thorin Pleut-2-go, King of the Dwarven Pissholes.

    Stoopid thing is, mosta this stuff bypasses the Git Sh*t Done Zone bcs all nowan needs now to figure a successful copywritin' career is to run sum dumb course 'bout how to set yusself up as an expoit so's the plannit can consult yr ass for yr expertise on bein' a self-proclaimed expoit.

    It is easy to diss this kinda stuff, but way easieah to asign it a place in the overall schema things if'n you let it run an' run' an' run ...

    till we are all expert copywritin' gooroo kinda expoits dispensin' all *surefire* exotica before all ... uhm yeah yadda yadda kinda vestibyools.

    Meantimes, while plentya people wankin' ummselves off on self-aggrandizin' bravado, the planit still needs relevant words to spin herself monumentally an' provocatively on.

    She craves art, cinema, theater, dance -- an' alla her mortal goodies an' services gotta cavort with same vim or be utterly soullessly USELISS.

    So forgit yr "I drank Chai tea with Bob Bly at a $1000 copywritin' retreat for exceptionally directionless *******s" an' throw sum evocative sunshine on stuff gonna change sumthin' REAL PERTICKULAR for sumone MOVED TO LOOK YOUR WAY.

    Evrywan gotta step forward into the panorama their backstory demands!

    This will nevah happin' in any kinda dream.*

    So you gotta be real spussific.

    An' bein' one of a thousand copywritin' gooroos is 'bout as spussific as a shit stain on an intahgalactic sleepahcruisah warpin' outta control into a caaahsmaahs of total frickin' inconsequence.

    * Jus' to clarify: When I use the term 'inbred copy mutants', I do naht imply an intrinsic inability to to do basic stuffs like wear underweah, breathe, an' shit -- despite it is prolly likely if'n I died an' Fate was left in charge of the dice.
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    • Profile picture of the author GordonJ
      Any chance these inbred copy mutants, morph into Zombies? Cause that Z-Apoc you keep telling us is coming, may have started with copywriters bitten on the neck by Dead Greats (not to be confused with the Jerry Garcia Choir).

      So, should I be more scerred than I am now (shakin in my waders)??

      RFK Jr. dead worm in brain? A sign he knew a copywriter??

      GJ


      Originally Posted by Princess Balestra View Post

      Gotta figure the ansa is INBRED COPY MUTANTS spewin' their 2nd user sh*t planetwide.

      Take summa the zillions of copy courses you can sign up for TODAY ... an' then figure what happins when you (an' the zillions of othah sumbiebscribahs) unleash their *ahem* SEECRITS before a planit of clamorin' virgins.

      You can see this evryplace from Bob Bly to Thorin Pleut-2-go, King of the Dwarven Pissholes.

      Stoopid thing is, mosta this stuff bypasses the Git Sh*t Done Zone bcs all nowan needs now to figure a successful copywritin' career is to run sum dumb course 'bout how to set yusself up as an expoit so's the plannit can consult yr ass for yr expertise on bein' a self-proclaimed expoit.

      It is easy to diss this kinda stuff, but way easieah to asign it a place in the overall schema things if'n you let it run an' run' an' run ...

      till we are all expert copywritin' gooroo kinda expoits dispensin' all *surefire* exotica before all ... uhm yeah yadda yadda kinda vestibyools.

      Meantimes, while plentya people wankin' ummselves off on self-aggrandizin' bravado, the planit still needs relevant words to spin herself monumentally an' provocatively on.

      She craves art, cinema, theater, dance -- an' alla her mortal goodies an' services gotta cavort with same vim or be utterly soullessly USELISS.

      So forgit yr "I drank Chai tea with Bob Bly at a $1000 copywritin' retreat for exceptionally directionless *******s" an' throw sum evocative sunshine on stuff gonna change sumthin' REAL PERTICKULAR for sumone MOVED TO LOOK YOUR WAY.

      Evrywan gotta step forward into the panorama their backstory demands!

      This will nevah happin' in any kinda dream.*

      So you gotta be real spussific.

      An' bein' one of a thousand copywritin' gooroos is 'bout as spussific as a shit stain on an intahgalactic sleepahcruisah warpin' outta control into a caaahsmaahs of total frickin' inconsequence.

      * Jus' to clarify: When I use the term 'inbred copy mutants', I do naht imply an intrinsic inability to to do basic stuffs like wear underweah, breathe, an' shit -- despite it is prolly likely if'n I died an' Fate was left in charge of the dice.
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      • Originally Posted by GordonJ View Post

        Any chance these inbred copy mutants, morph into Zombies? Cause that Z-Apoc you keep telling us is coming, may have started with copywriters bitten on the neck by Dead Greats
        GJ
        Likely the diffrence buttween the bitten an' the smitten is revealed by what flooids drippin' from thuh necks.

        So mebbe figure sum guy called Hustle Wonsome. For zample.

        Evry zombified head in the Caahsmahs came cummin' to snoopsy his immaculate funnel -- from the deliberatin' Yeah no yeah yeah no of Claude Hopkins' (manifestly masculine, but time forgives, yanno) skull-about-the-hood to that licky thing Joe Sugarman's proto-bone zone does with its one remainin' tongue.

        The frick YOU do next mornin' if'n you Gristle Funspun aka Hustle Wonsome, wakin' up with what looks to be the ichor of the angels weaved in exotic arrangements about your neck as a kinda JOOLRY THING, plus also a braino fulla IDEAHS you don't know how they gaht there?

        Only a funnel can contain yr magnitood when you strike out on this path.

        Plus, sum kinda absorbent tishoo to mahp up the BRAIN JUICE, howevah you figure it mighta gaht there on yr neck areah as like a weirdsy adornment.

        An ideah ... yeah, an ideah.

        I ain't been bit by the randomly operative and miraculously animated skulls of every single one of my heroes -- I jus' THOUGHTA IT!

        * comedic pause, naht that this makes immediate sense, but stay with me on this one, sweeties *

        Succulent Bumful reappraises the semen-like swirl of insprayshnl wondah about his neck.

        (How we have evolved from the far less insultin' 'Hustle Wonsome' in less time than mebbe you figured it might!)

        "For sure, it is my natural procreative brain juice jus' spillin' on out! No randomly assembled zombie skulls transformed MY thoughts into THEIRS an' then spewed them back into the ether like I KNEW WHAT I WAS DOING!

        Fortunately, evry funnel has a plug you can stick in the enda the fkr says, NO MORE PLEASE.

        You jus' gotta mernipulate it yusself.

        Gotta figure mernipulatin' yusself is an essential feacher of most zaaahmbies.

        Yanno, bcs mosta 'em can kinda do THAT, despite thay cain't launch rockits to the moon or invent hamstah-spussific poisons or shit.

        Whatevah happins when they SUCK BRAINS is likely jus' a social thing.

        Plus also Wrestle Glumdom still blow dryin' his clothes steada gettin' 'em dry cleaned.

        My view?

        You cain't evah save sum people.
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        Lightin' fuses is for blowin' stuff togethah.

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  • Profile picture of the author vikeshsdp
    Originally Posted by max5ty View Post

    Copywriting has been victimized...brutalized...and dumbed down to the point where it's almost nonexistent to think any one person has the potential to make a million dollars off of one sales letter...

    after all, everyone is a copywriter these days and 99.99% of them make pennies.

    How did we get to this point...

    and why are more online entrepreneurs broke today than ever even with AI and every other whiz-bang program out there?

    'I just can't get my landing page to bring me leads...I get a lot of visits but no buys'

    and in reality, their landing page has copy that looks and sounds like a cheesy salesman dressed in a '70s plaid suit.

    How much more nonsensical can this get?

    We've commercialized copywriting to the point where everyone now can order a course and learn how to be the ultimate persuader...

    nonsense.

    I can only hope that we get back to the core fundamentals of what copywriting is all about.

    I can only hope there are still those who know a single sales letter can make you wealthy overnight.

    I can only hope there are still a few who realize there really is a science behind copywriting.

    Ok, I'm done with my rant for the day.
    Copywriting feels like it's everywhere these days. Anyone can take a course and learn the 'persuasion tricks.' But honestly, I've seen a lot of fizzling sales letters come out of that. I think it's important to remember the real science behind copywriting, to get back to the core fundamentals that actually work.
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  • Profile picture of the author Zoheb M
    Copywriting is brilliant. We can use the written word to sell any product in an infinite number of ways. Creativity wins.
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    designing $100 landing pages, and talking business philosophy...

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    • Originally Posted by Zoheb M View Post

      Copywriting is brilliant. We can use the written word to sell any product in an infinite number of ways. Creativity wins.
      tbh people said sumthin' simlr 'bout "the boner" back in the day.

      An' now lookit the sh*tshow we gaht.
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      Lightin' fuses is for blowin' stuff togethah.

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      • Profile picture of the author max5ty
        Originally Posted by Princess Balestra View Post

        tbh people said sumthin' simlr 'bout "the boner" back in the day.

        An' now lookit the sh*tshow we gaht.
        Not sure exactly what that means...

        but I'll say...

        we have too many new copywriters and whatever else you want to call them trying to figure out how to entice everyone into buying their offer.

        It won't work. Never has. Never will.

        You MAY get a sale or 2 from those who weren't looking for your product...

        but you'll lose more sales trying to lasso those people who weren't interested.

        We're not in the 50s or 60s or 70s or 80s or 90s...

        We're not in the age of a single sales letter carrying the weight of your whole product anymore.

        Hyper-targeted and hyper-personal is what makes the money.

        Back Pain?

        This xxxx stops the pain in 30 seconds

        no need to drag on for 7 pages about this and that if you haven't targeted the right audience.

        After you've called out your target, it's ok to get into details.

        Too many people not understanding how to call out their target buyers.

        Too many people doing a shoot and spray technique and hoping they'll make a buck.

        Hyper-targeted. Hyper personal. Hyper...

        it takes skills and experience to do it.
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  • Profile picture of the author DorrySS
    I think copywriting isn't dead; it's thriving. In this crazy digital world, where everything's online, copywriting has kind of shape-shifted. It's not just about words on a page; it's about crafting messages that grab attention in a sea of information.
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