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F u cn rd ths msg, u 2 cn dbl yr incm w spdwrtng.

by The Copy Nazi Banned
10 replies
I'd forgotten all about this brilliant Gary Bencivenga "bullet" until I read John_S's post on another thread about the old "Which Headline Pulled Best?" where Gary gives this tip - Never make your claim bigger than your proof.

Check it out - Marketing Bullets | Bullet #3 - it's part of a series of 29 Bullets - #7 is "Can You Pick the Winning Headline?"
#dbl #incm #msg #spdwrtng #ths
  • Profile picture of the author Lance K
    Funny that you should mention Gary's bullets. I just revisited the list a couple of days ago for the first time in over a year. It made me realize that I need to drop in there more often.

    http://marketingbullets.com/index.htm
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    "You can have everything in life you want if you will just help enough other people get what they want."
    ~ Zig Ziglar
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  • Profile picture of the author Kevin-VirtualProfitCenter
    Nine inches.

    Wait, you mean I gotta prove it?

    Nevermind.
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  • Profile picture of the author Paul Hancox
    Y do hve a grt pnt, bt thks fr mkng me wrk to ndrstnd th hdlin. Stll dndt gt th lst wrd... prhps y cn hlp m out thr?
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    PresellContent.com - How to sell without "selling"
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  • Profile picture of the author ghyphena
    I think it's "speedwriting"
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    Gil-Ad Schwartz

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  • Profile picture of the author Paul Hancox
    Thnk y, gyphn

    By the way, those Marketing Bullets are excellent. #3 is really about knowing your prospect's mind, especially when they first encounter your big claim. "Yeah, sure" is the initial skepticism, but I love that "If... then" bypass.
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    PresellContent.com - How to sell without "selling"
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  • Profile picture of the author JagSEO
    Yah its true, Never make your claim bigger than your proof. So better show first the proof then make some claim. If your proof shows what it claims then you are good to go and people will believe you.
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    Hooked To Success -Personal development For People Who Wants Success.
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  • Profile picture of the author The Copy Nazi
    Banned
    Is it just me or does F u cn rd ths msg sound like the command "Effin' read this message!"?
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    • Profile picture of the author josephkerr
      That was my first thought, Malcom. BTW, your avatar is impressively hilarious.
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      • Profile picture of the author The Copy Nazi
        Banned
        Originally Posted by josephkerr View Post

        That was my first thought, Malcom. BTW, your avatar is impressively hilarious.
        Mate, I'm seriously thinking of running "F u cn' Rd Ths Msg As Ole!" - or the puppy dies. My avatar? Frank Kern has nothing on me Dude. Nothin'.
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  • Profile picture of the author KenThompson
    Thanks for that, Mal. I used to read those, but its been a long while. So
    I subscribed again. He kinda cracks me up a little with the marketing top
    gun, thing. Something about it makes me chuckle, and even chortle if
    the mood is right.

    Oh... Paris via Sydney via Uranus? lol
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