A New Opt-In Methodology to Increase Conversions

16 years ago

Beautiful

What amazes me is that we're in 2010 and this is the first time I've seen this idea! To me, it's like the sandwich. Humans have been eating meat and bread for goodness knows how long, but only in the 18th century did they decide to put the two together and make a sandwich. Doh!

The second form looks much more inviting... I can see immediately why it attracts more leads.

I wonder how we'd apply this to a simple name / email squeeze page?

"My first name is ___________ , my email address is _______________ , and I'd like to receive your free report by email right now. Give it to me!"

Ooooh... I feel like a split test. Yummy!

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MarkAndrews IMCopywriting 16 years ago

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- BelindaMooney 16 years ago
  
  I know I like the second version better. I just now am putting opt-in forms on my side. I think I am going to test this!
  
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CDarklock

16 years ago

Originally Posted by Paul Hancox

only in the 18th century did they decide to put the two together and make a sandwich.

Not exactly. That's just when the food got its common name... because the Earl of Sandwich preferred it, so as to continue playing cards while he ate - without getting the cards greasy.

The type of form shown here was tried repeatedly in the 1970s and 1980s by several software developers, and it always confused users beyond recovery. They hated it. Alan Cooper has written several summaries of this input paradigm, and been mystified as to why developers are so convinced it's a good idea while users are so convinced it's a bad one.

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Kevin-VirtualProfitCenter

16 years ago

Originally Posted by CDarklock

Not exactly. That's just when the food got its common name... because the Earl of Sandwich preferred it, so as to continue playing cards while he ate - without getting the cards greasy.

The type of form shown here was tried repeatedly in the 1970s and 1980s by several software developers, and it always confused users beyond recovery. They hated it. Alan Cooper has written several summaries of this input paradigm, and been mystified as to why developers are so convinced it's a good idea while users are so convinced it's a bad one.

Good input. It just goes to show how important testing is.

I don't know if testing in the '70's and '80's is applicable to users today--the bar for the lowest common denominator has risen sharply in the last 30-40 years. But it's worth testing to find out.

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CDarklock 16 years ago

Originally Posted by Kevin-VirtualProfitCenter

Good input. It just goes to show how important testing is.

Another wonderful little statistic about new ideas:

1. Most consumers need to be exposed to an idea seven or more times before they can form a valid opinion of it. Prior to that, they're working almost exclusively on instinct, emotion, and prejudice.

2. Most new products will be tested in the marketplace... twice. So most "failed" products haven't even been exposed to the public enough to know what the public opinion really is. They've been abandoned as "bad" ideas even before they've been fully developed.

This is sort of like shooting the children who don't do well in kindergarten.
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"The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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Mark Blaze

16 years ago

It makes alot of sense for that style of optin box as it has a comment section as well and i would have no idea what to put in there!

Plus they have taken out the comment box completely now unless you want to edit the message yourself by clicking the link.

Also the button has changed it's name to make it more idiot proof and the background for the last links have changed to make it seperate so people who are really dumb don't get confused on where to click.

However for the traditional name and email optin form's i highly doubt putting 'hello, my name is 'full name here' and my email is 'email address here'.

Mark Blaze

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Jo_Shua

16 years ago

I like this. Simple, elegant, and efficient. Nice find Kevin, and thanks for sharing.

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Jag82

16 years ago

Thanks for the share

Just a few slight tweaks and you get
major boost in conversion! Amazing!

The 2nd form looks more intuitive
and "inviting". I can see why it's more
natural for the reader to fill in that form.

Some really good food for thought for me.

Thanks again, Kelvin!

Jag

Thanks

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The Copy Nazi

Banned 16 years ago

I've always thought the standard opt-in form sucked dogballs too. As always, comes down to testing but I'm betting something like this would work on a squeeze page.

BTW Kevin, there was a late-night tv spruiker on Australian television called "Big Kev" whose catch-cry with every pitch was "I'm excited!"

YouTube - BIG Kev's Cleaning Products Commercial

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Crax 16 years ago

yeah the second opt in is far better....i would certainly be implementing this style of opt ins.
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Kevin-VirtualProfitCenter

16 years ago

Originally Posted by Metronicity

BTW Kevin, there was a late-night tv spruiker on Australian television called "Big Kev" whose catch-cry with every pitch was "I'm excited!"

YouTube - BIG Kev's Cleaning Products Commercial

I'm excited you thought of me.

By the way...I made that commercial when I was much skinnier than I am now.

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The Copy Nazi Banned 16 years ago

Originally Posted by Kevin-VirtualProfitCenter

I'm excited you thought of me.

By the way...I made that commercial when I was much skinnier than I am now.

"Big Kev" died of a heart attack at 56. Got too excited.
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Rus Sells

16 years ago

I imagine that if car dealerships are using it, it's been soundly tested with favorable results. I'd like to get my hands on this.

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Mr. Enthusiastic

16 years ago

Hello, my name is _________________ ___________________.

You ____________________ my ___________________.

Prepare to ________________________.

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jasondinner 16 years ago

Originally Posted by Mr. Enthusiastic

Hello, my name is _________________ ___________________.

You ____________________ my ___________________.

Prepare to ________________________.

I love that movie
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