I Can Take A Punch

I agree with travlinguy. The concept of the video is good, but the delivery could be improved. I don't like all the transitions... if you have to have transitions because it's hard to get good long takes you might make them direct transitions instead of the fading in and out. Made me dizzy =) You might also try throwing out the script and just getting honest, natural responses. Or maybe doing an interview with the two students.

The rest of the copy is a good start. I'd throw in some specific teasers like... "The simple technique your child can use when receiving verbal abuse that will diffuse even the meanest bully for good." You want to get them excited about the specific tactics they're going to uncover if they hand over their name and email address.

These bullets are too vague:

Irresistible psychological tactics
Enriching principals of personal development
Secrets culled from decades of intense martial arts experience

Not sure if "irresistible" is the best word. They want to get bullies away from their kids not make them irresistible targets. The other two bullets aren't saying much. What specific end results will they and their child get from this?

I like the angle you're taking with "the advice you're giving your kid could be making things a lot worse". You might play that up more, as it could be a strong emotional hot button (the fear that they're hurting their kid... feeling of helplessness from not knowing what to do, etc.). Again, you could tease them with sentences like "The all too common piece of advice parents give their children about bullies that turn them into bully magnets."

Overall a solid foundation, though. Hope this helps a bit.

Ryan

Then make it very clear that it is a one time offer and that they will have to pay a higher price if they decide to buy later on.

The length seems fine.

So does your price point but you might want to test lower and higher.

Your perceived value is where your copy's not too hot. Your reader needs to know exactly what they're getting and why it's worth far more than what you're charging.

Test putting in order buttons higher up your copy. Normally for lower priced items you want multiple order buttons. This might be especially so if you've done a good preselling job in your emails.

I didn't notice too much emotional copy. I think I'd pile it on for a product like this. Without doing any research I could guess you'd want to play on fear and pride.

If you really believe your product is the best on the market then $47 is definitely way too low a price for it. Martial arts/self defense DVDs aren't cheap so don't make you product look cheap by comparison.