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15 Ways to? or 15 Tips? Which sounds better?

by Networking_now
27 replies
Which is better from a copywriting 'pulling in' point of view? Ways or Tips?

15 Ways To Improve Your Confidence?

15 Tips To Improve Your Confidence?


15 Ways To Help You Study More Efficiency

15 Tips To Help You Study More Efficiency


Ways VS Tips?

or an alternative better word? I should test but just checking if the majority of copywriters prefer one in their copy

This is for lead generation will be used for a Headline title for lead generation (or for a description) to a squeeze page, which gives the report of the 15 Tips report.
#sounds #tips #ways
  • Profile picture of the author Rezbi
    Why not try both and test?
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    • Profile picture of the author Networking_now
      Originally Posted by Rezbi View Post

      Why not try both and test?
      (OP edited) I will test but just checking if the majority of copywriters prefer one in their copy
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      • Profile picture of the author Rezbi
        Originally Posted by Networking_now View Post

        (OP edited) I will test but just checking if the majority of copywriters prefer one in their copy
        If someone held a gun to my head and forced me to choose one of the two, I'd go for 'ways'.

        If someone held a gun to my head and forced me to do something to get results, I'd test.
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        • Profile picture of the author Networking_now
          Originally Posted by Paul McQuillan View Post

          I would go with 'ways', without question. I
          do not associate value with 'tips' personally.

          You can and should test, but you may want
          to test some others as well. (like secrets,
          methods, shortcuts, etc...)

          How will this be used? I mean is this for a headline
          or lead generation? (i.e. ppc)
          This is for lead generation will be used for a Headline title for lead generation (or for a description) to a squeeze page, which gives the report of the 15 Tips report - OP Modified including this)

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          • Profile picture of the author Networking_now
            'Improving golf' is another one i was going to get into.


            15 Strategies to improve your golf

            15 Ways to improve your golf
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          • Profile picture of the author MontelloMarketing
            Originally Posted by Paul McQuillan View Post

            15 Shocking Strategies on How to ____________
            Actually Paul, I hate to pick a nit but the "on how" suck the wind out of the sail. "On how" makes it theoretical.

            Just "15 shocking strategies to..." Is better.
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          • Profile picture of the author Rezbi
            Originally Posted by Paul McQuillan View Post

            Hmm, I would not use 'tips' or 'ways'. I will play off of Vin-

            15 Shocking Strategies on How to ____________

            How about:

            15 Shocking Strategies For Improving Your Confidence

            15 Shocking Strategies For Boosting Your Confidence

            15 Shocking Strategies For Boosting Your Confidence Through The Roof
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          • Profile picture of the author sundrop881
            Originally Posted by MontelloMarketing View Post

            I'll jump away from everyone and say...

            In my experience "strategies" beats them all.

            Tips sound like there is no value in it. "tips" sounds cheap.
            Ways sounds unprofessional. Pedestrian.

            Strategies sounds like something to me.

            And if you wanted to amp that up even I'd consider secret strategies.
            Originally Posted by Paul McQuillan View Post

            Hmm, I would not use 'tips' or 'ways'. I will play off of Vin-

            15 Shocking Strategies on How to ____________
            Originally Posted by Rezbi View Post

            How about:

            15 Shocking Strategies For Improving Your Confidence

            15 Shocking Strategies For Boosting Your Confidence

            15 Shocking Strategies For Boosting Your Confidence Through The Roof
            Also, I wanted to get Johnny12345, but I am still learning this multiquote button.

            Just in case anyone did not see this progression or evolution of ideas, I wanted to show what a team effort could accomplish ---the above!!!

            Just have to say you guys are awesome! Thanks, you made my day!
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  • Profile picture of the author Alex Cohen
    Originally Posted by Networking_now View Post

    Which is better from a copywriting 'pulling in' point of view? Ways or Tips?

    15 Ways To Improve Your Confidence?

    15 Tips To Improve Your Confidence?


    15 Ways To Help You Study More Efficiency

    15 Tips To Help You Study More Efficiency


    Ways VS Tips?

    or an alternative better word? I should test but just checking if the majority of copywriters prefer one in their copy
    "Mistakes" generally works better than "ways" or "tips", because it makes the prospect wonder if he's doing something wrong or missing something.

    "15 Mistakes Students Make When Studying For Their Final Exam"

    Alex
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    • Profile picture of the author AustinLadyTam
      I second Paul on "secrets" or "shortcuts", and I'd tweak Alex's suggestion of "mistakes" into a variation on the classic "Do You Make These Mistakes In English?"
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  • Profile picture of the author MontelloMarketing
    I'll jump away from everyone and say...

    In my experience "strategies" beats them all.

    Tips sound like there is no value in it. "tips" sounds cheap.
    Ways sounds unprofessional. Pedestrian.

    Strategies sounds like something to me.

    And if you wanted to amp that up even I'd consider secret strategies.
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  • Profile picture of the author Johnny12345
    It depends a lot on the product.

    If you're peddling meatloaf recipes, it might be okay to say...

    15 Tips For A Tasty Meatloaf

    Or...

    15 Ways To Make A Tasty Meatloaf

    But...

    15 Secret Meatloaf Domination Strategies

    ...might not work as well.

    On the other hand, for a financial or money-making product, saying "tips" or "ways" may be too weak.

    You should match the language to the product.

    Johnny
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  • Profile picture of the author Nicola Lane
    When it comes to confidence I'm not sure you want "shocking" - how about "winning".

    Look at making your modifier appropriate to your subject.

    For meatloaf you might have tasty strategies

    For exam revision how about painless strategies or shortcut strategies - or painless techniques, shortcut tactics.

    Consult a good thesaurus!

    Hope that helps
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    • Profile picture of the author Rezbi
      Originally Posted by Nicola Lane View Post

      When it comes to confidence I'm not sure you want "shocking" - how about "winning".

      Look at making your modifier appropriate to your subject.

      For meatloaf you might have tasty strategies

      For exam revision how about painless strategies or shortcut strategies - or painless techniques, shortcut tactics.

      Consult a good thesaurus!

      Hope that helps
      Good idea. Winning sounds better than shocking.

      15 Winning Strategies For Improving Your Confidence

      15 Wicked Strategies For Boosting Your Confidence

      15 Rocking Strategies For Boosting Your Confidence Through The Roof
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  • Profile picture of the author Citigo Sales
    It depends on the object you want to "improve" to select the word.

    If the object is something small, interesting, informal then "Tips" is a better choice.

    If the object is something formal or related to business, "Strategy" is a good word.
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  • Profile picture of the author nuclear81
    When I hear "Tips" it makes it sound like it will be tiny snippets of advice. "Strategies" and "Ways" sounds more formal and like the advice will be more helpful.
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  • Profile picture of the author tyroneshum
    All I can say is that with "ways", you also are getting the audience to go through the "tips" to learn along and take action in the process. Also, it's more friendly in the ears.
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    • Profile picture of the author Matthew Duggan
      Originally Posted by tyroneshum View Post

      All I can say is that with "ways", you also are getting the audience to go through the "tips" to learn along and take action in the process. Also, it's more friendly in the ears.
      Agreed. Ways provides a method for getting what they want, rather than just the ideas for doing it (tips).
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  • Profile picture of the author eSupportSystem
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    Hi,

    I am new here and joined today. Hello to everyone!

    I think you better go with "15 EASY Tips" than "15 Ways". Ways are confusing and if you cannot address it properly or the reader get the address clearly. lol.

    EASY Tips seem like apple falling from tree to your palm.

    Thanks Everyone!
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    • Profile picture of the author Jason Fladlien
      What I found works EVEN better is to ditch the "X number of ways/strategies/whatever" and theme the piece like this...

      "A 3 minute strategy to immediately boost your confidence to newfound levels"

      or

      "A 2 minute, 27 second strategy that MIGHT shave 3 strokes off your next round of golf" (btw, I have found "might" works great in ultra-competitive markets with these type of headlines...)

      Or even, "Give me 1 minute and 14 seconds and I can show you how to defeat information overload..." etc.

      I have found it's better to deal with TIME instead of "number of"... in terms of our response rates. Of course, your whole theme is different then... instead of a grab bag of tips, you're giving them a step by step exercise...

      Something to try out. It has been working like gangbusters for me and my clients.

      -Jason
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      • Profile picture of the author anwar001
        Originally Posted by Jason Fladlien View Post

        What I found works EVEN better is to ditch the "X number of ways/strategies/whatever" and theme the piece like this...

        "A 3 minute strategy to immediately boost your confidence to newfound levels"

        I have found it's better to deal with TIME instead of "number of"... in terms of our response rates. Of course, your whole theme is different then... instead of a grab bag of tips, you're giving them a step by step exercise...

        Something to try out. It has been working like gangbusters for me and my clients.

        -Jason
        I think people are fed up of seeing the '15 awesome tips' kind of headlines everywhere specially at the article directories. The one suggested by Jason is a new kind of headline and that is probably the reason it might prove to be much more effective, until marketers do it to death too.
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  • Profile picture of the author SilentX
    Shortcuts and strategies sound the best for me. I'd stear away from using mistakes, or any other pejorative words unless you're going for shock value, like, "Huge Mistakes That All Copywriters Make! Are You One of Them?"
    Negative sounding comments that subhead your lists don't generally make a consumer feel good about your info.
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  • Profile picture of the author ezinewriter
    Originally Posted by Networking_now View Post

    Which is better from a copywriting 'pulling in' point of view? Ways or Tips?

    15 Ways To Improve Your Confidence?

    15 Tips To Improve Your Confidence?


    15 Ways To Help You Study More Efficiency

    15 Tips To Help You Study More Efficiency


    Ways VS Tips?

    or an alternative better word? I should test but just checking if the majority of copywriters prefer one in their copy

    This is for lead generation will be used for a Headline title for lead generation (or for a description) to a squeeze page, which gives the report of the 15 Tips report.
    Add the word easy before Ways it works best for me.

    15 Easy Ways To Improve Your Confidence?
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