3 {{ upvoteCount | shortNum }}
3 {{ upvoteCount | shortNum }}

Need Some Advice On my Pre-sell Page

by nicholasb
2 replies
I am trying to create a pre sell page with a high click through rate in order to increase my conversions.

I am trying to provide as much value to my readers as I can

So I have decided to turn to the experts, what can I do to make this page better and how can I improve it.

Residential Security
#advice #page #presell
  • Profile picture of the author Eric Engel
    Don't take this the wrong way, but I don't think that page is going to do a bit of good for you.

    From the looks of it, you're trying to convince people that they need your service--people who not only don't want it, but who don't want to read about how much they need it.

    If you want to convert visitors, you're going to have to tell them why your system is better than the rest.

    If you want to open yourself to new markets, it'll take more than telling them why they need a security system. You need a whole new strategy for that. For example, find a USE for your system other than home security.
    {{ DiscussionBoard.errors[174194].message }}
    • Profile picture of the author ic7
      You are basically selling peace of mind, so it might be a good idea to present yourself as the trusted expert/trusted friend. It feels like there isn't a real person behind the offer. It is not clear whose page it is. When I click your bio, I see the name Nick Breen. So I guess the woman in the video is someone else. Confusing.

      The video seems to present a friend helping a friend approach. I like this approach, but the video needs to be redone. Shoot the video ten times in a row until the woman speaks perfectly and with confidence. Also, a button shirt with a collar might be good (to project trust). And place the video at the top of the page. Hope this helps.

      Paul
      Signature
      Bookpumper.com - The Kindle Revolution
      {{ DiscussionBoard.errors[175121].message }}

Trending Topics