I am by no means a proficient copy writer. However, I would like to start my education in this area.
I reviewed the sticky thread above regarding suggested reading. There are a million books in there (ok, not a million and yes I have been told a billion times to quite exaggerating).
My main goal is to gain proficiency in direct response copy writing. In the short term, I don't have time to read a whole forest of books so what would be the top 1-3 books you would recommend that would give me a good grounding in the basics?