10 replies
I see so many sites with logos and branding of the big G and Yahoo etc...and was wondering what the rules are around this.

This page from Tim's CB Tag Clouds - Get a Downpour of Effortless Profits from Your Blog as an example

The "As Seen" credibility piece with the logos really works (in my eyes) and I want to put it on my sales page - but would I get into hot water with it?
#logos #view
  • Profile picture of the author The Copy Nazi
    Banned
    Originally Posted by norristudor View Post

    I see so many sites with logos and branding of the big G and Yahoo etc...and was wondering what the rules are around this.

    This page from Tim's CB Tag Clouds - Get a Downpour of Effortless Profits from Your Blog as an example

    The "As Seen" credibility piece with the logos really works (in my eyes) and I want to put it on my sales page - but would I get into hot water with it?
    Effectively it's saying "As seen on search engines" isn't it? I've asked Bob Silber - internet law attorney - about this before and his opinion is that you're just asking for trouble from the FTC. But that was for pages purporting to be featured on The New York Times, CNN, Guardian, Fox News, Mickey Mouse Club Newsletter etc.

    This little trick seems to be "par for the course" with Clickbank pages. Personally I find it irritating and scammy - but I'm not the target audience.
    {{ DiscussionBoard.errors[2173512].message }}
    • Profile picture of the author Sylvia Bulanek
      Originally Posted by Metronicity View Post

      Effectively it's saying "As seen on search engines" isn't it? I've asked Bob Silber - internet law attorney - about this before and his opinion is that you're just asking for trouble from the FTC. But that was for pages purporting to be featured on The New York Times, CNN, Guardian, Fox News, Mickey Mouse Club Newsletter etc.

      This little trick seems to be "par for the course" with Clickbank pages. Personally I find it irritating and scammy - but I'm not the target audience.
      I agree. It is all about trade marks and copy rights and the law. You can get into hot water if you use someones logo to promote your business with out their consent. And, it is misleading. Proceed with caution. You don't want to ruin your good reputation and future income for quick buck now. It may cost you more in the end.
      Signature
      Looking for Professional Graphic Design…
      Click Here!

      Design with a purpose!
      Bee's Graphic Design and Marketing
      {{ DiscussionBoard.errors[2174432].message }}
    • Profile picture of the author Alexa Smith
      Banned
      [DELETED]
      {{ DiscussionBoard.errors[2174545].message }}
      • Profile picture of the author The Copy Nazi
        Banned
        Originally Posted by Alexa Smith View Post

        I'm in the target audience (of that particular site), and I find it even worse than just "irritating and scammy"; I think it's pretty offensive, and clearly deceptive in intent.

        To me, it says that the vendor's trying to fool people by claiming some kind of "authenticity by association", using others' trademarks, that he's not entitled to. When I'm trying to sell something to someone, the last thing I want them to think is that I'm trying to fool them.

        As a Clickbank affiliate, I'm very reluctant to promote any product with that sort of crap on the sales page.

        The few vendors whose split-testing results I've seen have all shown that they convert more without it than with it.

        And that's without even thinking about the potential for adverse FTC interest, legal problems and so on.

        Apart from all that, of course, there's nothing wrong with it at all ...
        Let's not even get into "mousetrapping" - that's supposed to be verboten on Clickwank pages - but they don't seem to give a toss. You've really got to wonder about Clickbank.
        {{ DiscussionBoard.errors[2174655].message }}
      • Profile picture of the author Jo_Shua
        Originally Posted by Alexa Smith View Post

        I think it's pretty offensive, and clearly deceptive in intent.

        To me, it says that the vendor's trying to fool people by claiming some kind of "authenticity by association"...
        Exactly my thought, Alexa.

        And, it is that "authenticity by association" which gives ground of suit by Google's high paid lawyers. The way it is done looks as though those companies mentioned endorse the product.

        Question: Would Google pursue each individual person/compay doing this? Probably not, but why risk it?

        I am sure there are better (legit) ways of aligning yourself with authority figures than misleading prospective buyers.
        {{ DiscussionBoard.errors[2175380].message }}
        • Profile picture of the author JoshuaG
          I actually remember reading in a split test somewhere that the "as seen on..." technique LOWERED conversions for the merchant.

          Given the replies in this post, and my personal feelings, I'm not surprised.
          Signature

          {{ DiscussionBoard.errors[2175429].message }}
  • Profile picture of the author Mr. Enthusiastic
    Alexa, I like the way you answered this. Nothing really to add!
    {{ DiscussionBoard.errors[2176585].message }}
  • Profile picture of the author Paul Clifford
    Cool...thats decided then.
    (saves me some work ;-)
    {{ DiscussionBoard.errors[2178379].message }}
  • Profile picture of the author VedoMedia
    Seems legit to me.. they aren't lieing as their site is on search engines anyways so i dont see the big deal..
    Signature
    DinoVedo.com - Learn how to make over $50,000 per month!
    {{ DiscussionBoard.errors[2182987].message }}

Trending Topics